Digital Marketing Radio

Today I’m pleased to be talking to an award-winning web designer, a man who’s created over 7000 different A/B split tests - he’s the founder and host of Marketing Optimization TV - welcome to DMR, Alex Harris! Today on Digital Marketing Radio we discuss split-testing web pages, with topics including: What got you so passionate about website conversion rates? I’ve been watching the most recent episode of your podcast, Marketing Optimization TV - that’s episode 104 as we record this. And Ton, your guest on that episode says that  if you’re getting below 1000 conversions per month, don’t do A/B testing. Is that something you agree with? What are some of the things that a business should focus on before starting A/B testing? What are some of the general good web design practices that work well at the moment? There are so many specialist, pre-tested landing pages now like LeadPages and Unbounce. Is this the best place to start? Do you conduct multivariate tests - or do you prefer A/B tests? What’s your