Digital Marketing Radio

I first interviewed today's guest way back in 2007, and I've got a fun special interview to share with you today, comparing his answers in 2016, with the answers that he gave me in the original interview back in 2007. Yaro Starak is the founder of Entrepreneur's Journey, the trainer at Blog Mastermind and the author of the Blog Profits Blueprint. (You can download a copy of Yaro's Blog Profits Blueprint for free here: http://www.digitalmarketingradio.com/yaro.) https://www.youtube.com/watch?v=PR4WEQZcCno Remember to download your free copy of Yaro's Blog Profits Blueprint here: http://www.digitalmarketingradio.com/yaro Here are the questions that I asked Yaro back in 2007, which we also cover in this interview: The first question is a general knowledge question for you – what TLD does Scotland use? Is it better to use a brand name or a descriptive phrase as a domain name? How do you go about selecting a WordPress theme for your site? If you were to recommend 2 WordPress plugins to install, what plugi

Today I’m joined today by a 20-year digital media marketing veteran. Someone who’s 6th book, "Mindful Social Marketing - How authenticity and generosity are transforming marketing" is set to be released in the near future. She is the is founder and CEO of Tatu Digital Media. Welcome to DMR, Janet Fouts (@jfouts). https://www.youtube.com/watch?v=2OEweXirLDQ On this episode of Digital Marketing Radio we discuss  the how to choose the right social network for your business, with topics including: How many social networks should a business be on? How does a business decide which are the right networks to be on? What’s the latest shiny new platform to be on? Should business leaders be on social media or should it be their social media managers sharing content on their behalf? You also wrote a book on Google+ for business - is Google+ as important as it used to be? What are some of the more effective content sharing strategies at the moment? Your book talks about how authenticity and generosity are tran

I'm joined today by a man who specialises in social media tools and systems to turbo boost your productivity and efficiency. He is a speaker, trainer, consultant, web developer and founder of Seriously Social - welcome to DMR, Ian Anderson Gray (@iagdotme). https://www.youtube.com/watch?v=KP_AvHVXcL0 On this episode of Digital Marketing Radio we discuss  the social media management tools, with topics including: What’s it like to have a .me domain? How many social networks are you actively on at the moment? What social networks are you currently using the most? And how do you them? You also link to Vine from your Twitter profile? Can you measure the value of being on Vine or is that just for fun? You follow 40,000 people on Twitter - how on earth do you manage that? Is it sufficient for a small business owners nowadays to be using native social media apps and dashboards or so you think that 3rd party dashboards are essential for most businesses? How do the tools that you recommend change depending

I'm joined today by 2 chaps who love showing small businesses how to unleash the power of standing out in a competitive world. They run what they call their very own Stand Out Marketing company - welcome to DMR, @AndrewAndPete. [You can find Andrew and Pete over at AndrewAndPete.com.] https://www.youtube.com/watch?v=j5zu-VlifKo On this episode of Digital Marketing Radio we discuss  the how to stand out in the crowded digital world, with topics including: What are some of the most effective ‘stand out marketing activities at the moment? How did you get started in business together? You describe yourselves as visual marketers - what do you mean by that? If anyone views your avatar, they’ll see that you look as if you’ve been involved in an explosion - what’s that all about? What made you decide to record the videos for the home page of your website? Can any business stand out with visual marketing? You also mention that you like to stand out with your email marketing. What do you do to do that? I see

It’s the Digital Marketing Radio Christmas special 2015! For this mammoth 2-hour episode I'm joined by 54 experts who share with me – and you – their number one digital marketing prediction for 2016. Remember to subscribe to the audio podcast in iTunes. https://www.youtube.com/watch?v=oNdFiv5WGLQ Taking part in this episode were: Saul Colt from Hubba Calin Yablonski from Inbound Interactive Alexandra Tachalova from AlexTachalova.com Amy Schmittauer from Savvy Sexy Social Kevin Krason from BizNet Susan Baroncini-Moe from Business in Blue Jeans David Horne from DavidHorne.me Ilise Benun from Marketing Mentor Liam Martin from Staff.com Kamila Gornia from KamilaGornia.com Mike Russell from New Media Europe Alex Harris from Alex Designs Olga Andrienko from SEM Rush Danny Ashton from NeoMam Jamie Turner from 60 Second Marketer David Shaw from DavidMarkShaw.com Tom Treanor from Wrike Chris Marr from the Content Marketing Academy Cosmin Negrescu from SEO Monitor Jeremy Boeh from NEXT High School Martin Waxman from

I'm joined today by someone who leads the PPC & SEO efforts for a large multinational corporation. He’s Director of SEO & digital advertising at Pearson Education. Welcome to DMR, Jarrett Byrom. https://www.youtube.com/watch?v=OEul0LMeHks On this episode of Digital Marketing Radio we discuss  the challenges of digital marketing at a large corporation, with topics including: Is it better to have a small budget, and be able to make decisions quickly, or have a larger budget, and having to spend more time justifying why you want to do things? What are the particular challenges that you face heading up the digital marketing department in a large organisation? How do you justify doing what you want to do if senior management don’t really ‘get’ digital marketing? What about SEO - how do you sell that internally? What are some of the more effective digital marketing activities for Pearson at the moment? I can see that 40,000 staff work for Pearson and that your main website doesn’t seem to focus on sellin

Today I'm joined by someone who transformed his business from a regional player to a national leader using Inbound marketing. He’s a man with a passion for empowering entrepreneurs, solopreneurs and small business owners. Welcome to DMR, Tom Schwab. You can find Tom over at TMschwab.com/DMR. https://www.youtube.com/watch?v=b03JXxRmSjE On this episode of Digital Marketing Radio we discuss growing your business as a podcast guest, with topics including: Is it really possible to grow a business quickly without paying for advertising? So how many podcasts have you been on as a guest? How to be a podcast guest Do you host your own show as well, or is it better just to appear on other shows? How do you go about appearing on these shows? What do you do to prepare beforehand? What are the more common mistakes that interviewees make? Is it right to talk about your own product or service on other people’s shows? What’s the most effective call to action to make when you’re being interviewed on a podcast?

I'm joined today by a man who markets a marketing agency - he’s the Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving major brands. Welcome to DMR, Mark Traphagen. You can find Mark over at StoneTemple.com. https://www.youtube.com/watch?v=XHfDn1iaK8o On this episode of Digital Marketing Radio we discuss  the antifragile Marketing, with topics including: What exactly is antifragile marketing? How do you build a marketing team to prepare for an uncertain world? How do you build a system that is capable of adapting to shocks? Is it possible for a large marketing team to react to unexpected events, or are smaller teams more naturally better suited to change course? If you’re a marketing director, in charge of a large department that’s been quite regimental in its past thinking, how do you introduce out-of-the-box thinking? What about people in your organisation who don’t like change, and just focus on doing their own jobs well - should they be pushed to

My guest today is the former Editor-in-Chief of Search Engine Journal. She’s the Brand and Community manager at Internet Marketing Ninjas and the founder of My Blog U. Welcome to DMR, Ann Smarty. You can find Ann over at MyBlogU.com. https://www.youtube.com/watch?v=Pl9vDL5WtIU On this episode of Digital Marketing Radio we discuss  how to build and manage your own online community, with topics including: Why is it important for a business to manage its community? Should every business try to foster its own online community? What are some of the benefits to having your own online community? What are some of the mistakes that businesses make when trying to build their online community? How do you get started building a community? What are some of the best platforms to build a community on? How do you manage to encourage ambassadors to grow your community on your behalf? [Tweet ""If you launch your product and you love it, it means you've launched too late!" @seosmarty"] Software I couldn't live with

Today’s guest has been featured in Forbes, Superfast Business and Marketing Optimization TV - I’ve been on Marketing Optimization TV with Alex too! My guest has built up a popular email marketing podcast, The McMethod, with over 200,000 downloads to-date and he’s also founder of his own ecommerce email marketing agency. Welcome to DMR - John McIntyre. You can find John over at ReenGager.com. https://www.youtube.com/watch?v=IKBrzo1fZuE On this episode of Digital Marketing Radio we discuss how can e-commerce stores take advantage of email marketing, with topics including: Why focus on helping ecommerce stores? What is specifically different about email marketing for ecommerce? Is it essential to use a 3rd party service like Sendgrid for transactional emails? How do you use email to increase customer spend? Is it important to personalise email newsletters based upon a customer's product interest & if so, how do you do it? Where are the biggest lost opportunities that many businesses are missing out on

Today I’m joined by a man who started his own digital agency in 2007 and transformed it into an SEO focused agency in 2012, quickly becoming a leader in the Romanian market. Welcome to DMR, Cosmin Negrescu. You can find Cosmin over at SEOmonitor.com. https://www.youtube.com/watch?v=37GVl4xV40g On this episode of Digital Marketing Radio we discuss  the metrics you should be tracking to measure your SEO success, with topics including: Is being a good SEO all about being a good scientist, knowing the figures, the formulae. Or do you need to be an artist as well to be a great SEO? So what are the most important metrics to consider in tracking SEO nowadays, and how have they changed over the years? What are some of the common SEO mistakes that you see businesses making? Is it still OK to ask for links? How are SEO activities changing? Do you find that Google’s algorithm is different in Romania compared with the UK and the USA? What are your thoughts on the future of SEO? For example, will Facebook and A

Today I’m pleased to be joined by someone who’s crazy enough to compete with hootsuite! He’s an entrepreneur with a passion for SAAS businesses - welcome to DMR, Emeric Ernoult. You can find Emeric over at AgoraPulse.com. https://www.youtube.com/watch?v=_OrrGycblRA On this episode of Digital Marketing Radio we discuss  whether every business be using a social media dashboard, with topics including: Why build a social media dashboard? What kind of efficiencies can a small business gain by using a social media dashboard? Isn’t it best just to focus all your efforts on the one social network and do a quality job there? Why do you focus on Facebook, Twitter and Instagram? What are the biggest opportunities on those networks at the moment? Is it still important to drive traffic back to your site and build your own email list? What’s the future for these social networks? How will they continue to evolve? N.B. I introduced Emeric saying that he was "crazy enough to compete with Hootsuite" - here's an in

Today I’m pleased to be joined by someone who’s built a multiple six figure business, while travelling the world. A lady who is a number 1 bestselling author, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life - welcome to DMR, Natalie Sisson! (You can find Natalie over at SuitcaseEntrepreneur.com.) https://www.youtube.com/watch?v=p0C4vfl2H4A On this episode of Digital Marketing Radio we discuss monetizing Yourself, with topics including: Can anyone monetize themselves online? What’s a realistic timescale to start to bring in a few thousand dollars per month? What are some of the initial steps to get started? Is it possible to do this part time? What are a few strategies that are working particularly well at the moment? What things used to work but aren’t so effective now? Will this get easier or harder in the future? [Tweet ""Listen to @yoda: Do or do not. There is no try." @nataliesisson"] Software I couldn't live without W

Today I’m pleased to be joined by someone that helped me the first time I used Blab. He’s got more than 25 years’ experience in marketing, having assisted companies like Coca Cola, American Express and Proctor & Gamble in the past. Welcome to DMR, Timm McVaigh. https://www.youtube.com/watch?v=p0wnxaOvDxI On this episode of Digital Marketing Radio we discuss  the traits of a good social brand, with topics including: In the future, will it be possible for brands to be a success without being social? What are the traits of a good social brand? What is the social aspect of a brand? Can a logo or “persona” be sociable, or is it down to the people in the organisation? Surely if a company’s products or services are good enough then their customers will do the talking on behalf of the brand on social media? Should your brand’s social voice always be congruent with your brand identity? How should personal brands and corporate brands sit together? So much has happened in the digital world over the past fe

https://www.youtube.com/watch?v=iQYiwQU7Jvc Today's guest describes himself as a consultant, a storyteller and a builder. He's also the Entrepreneurship Director of NEXT High School in Greenville South Carolina and one of the co-founders and original architects of The Space - an entrepreneurship programme at Wofford College. Welcome to DMR, Jeremy Boeh. On this episode of Digital Marketing Radio we discuss the art of storytelling in marketing, with topics including: Is it important for every marketer to understand the art of storytelling? How would you define being a good storytelling marketer? What would you say makes a good story? What's the starting point if you want to weave a better story about your brand? What are one or two examples of brands that do storytelling really well? I'm sure that you can do storytelling the wrong way as well - what are some of the pitfulls to avoid? Where do you incorporate a good story into your content - do you need to weave your story into all types of content

My guest today build brands for TV personalities, experts and entrepreneurs. You've seen his clients on on television, including Shark Tank, Dancing with the Stars and The X Factor. He’s also author of a book called “Shut up and Tweet” - welcome to DMR, Phil Pallen. (You can find Phil over at PhilPallen.co.) On this episode of Digital Marketing Radio we discuss personal branding, with topics including: Can an ugly person become beautiful? What makes a beautiful person appear ugly? What are some of the best things to do when reaching out to people for the first time? What are some of the mistakes that people make when presenting themselves to the public? What are some of the most effective ways to get noticed by influencers? If you’re being interviewed, what are a few things that you need to do to improve how you’re perceived? How do you decide on a brand’s personality? [Tweet ""You'll get there if you make it about THEM, not YOU." @philpallen"] Software I couldn't live without What software do you

https://www.youtube.com/watch?v=1QdEDT1CIMA Today I’m pleased to be joined by someone who helps creative people transition into being successful, creative freelancers with website makeovers, e-courses, and public speaking. He’s also spoken at TEDx – and while there, took the time to roll around the floor – as a cat. Find out more about Jonathan at JonathanTilley.com. On this episode of Digital Marketing Radio we discuss  whether it is still necessary to be creative to build a great website, with topics including: In a world where there are so many wonderful website templates, is it still necessary to be creative to build a great website? On your own website, you say that you help clients with 5 main things.. 1. Build a responsive website 2. A logo 3. An about page 4. Website security 5. Promo material like business cards Why is a logo important? What are the important characteristics of an effective logo? Why do you need to have a prominent ‘About’ page? What should it include? Why? Why are har

Today I’m pleased to be joined by an experienced CMO and technology savvy entrepreneur. Someone with a passion for digital marketing and how technology can help his clients achieve their goals - welcome to DMR, David Shaw! You can find David over at DavidMarkShaw.com. On this episode of Digital Marketing Radio we discuss why Good Content is not enough, with topics including: If I work in a business and I produce what I consider to be a great piece of content - and I do this on a weekly basis, surely eventually if the content’s good enough, at least after a while, something’s going to get some viral traction? Was content by itself ever good enough? Is it getting harder to be a content marketer? What type of content works best at the moment? How do you market a piece of content? What’s the future for content marketing? [Tweet ""Be consistent with your content production. Consistency is the key." @Davidmarkshaw"] Software I couldn't live without What software do you currently use in your business that

Today I'm joined by an author, a speaker and a social media consultant, all rolled into one! She’s the co-editor of the leading PR, marketing and social media publication “PR Daily” – welcome to DMR, Beki Winchel! You can find Beki over at PRDaily.com and on her About page. On this episode of Digital Marketing Radio we discuss  how PR works ion 2015, with topics including: What’s the difference between traditional PR, and PR in 2015? Is it time to completely forget about traditional PR? Is PR part of marketing or is it a separate discipline? What’s the difference between social media and modern PR? Take me through the steps of building relationships with influencers. What mediums are working really effectively for you at the moment to communicate with influencers - so which social network is working really well - and how do you get in touch? How does video fit into the mix? [Tweet ""It's not about YOU. In good relationships, people put the other person first." @bekiweki"] Software I couldn't live

Today I’m pleased to be joined by the author of the most comprehensive and well-received book on Google AdWords in print - it’s called Advanced Google AdWords. Some of the brands that he’s worked with include Amazon, Yahoo, and Business.com. He’s the co-founder of Ad-Alysis - welcome to DMR, Brad Geddes! On this episode of Digital Marketing Radio we discuss  whether Google AdWords is to expensive for most businesses, with topics including: Is it really possible for a regular business to bring in lots of profitable traffic from Google AdWords nowadays - or is it much more difficult than it used to be? What are some of the biggest mistakes that you see companies making with Google AdWords campaigns? Is it more difficult for certain industries? What’s the secret behind achieving a great quality score? On a limited budget is it best to start with exact match keywords, or are there other just as effective ways to get going? Should a business use specialist landing page pages from companies like Unbounce