Digital Marketing Radio

Back in October 2014 David Rodnitzky wrote an article called “Preparing for a keyword-less SEM world” – on the face of it that sounds an incredible thing to say. But of course Google’s advertising opportunities extend much further than pay per click ads beside search results now. Find out more in my interview with David Rodnitzky from 3QDigital. Today on Digital Marketing Radio we discuss whether or not keywords are dying in SEM, with topics including: How would you say Google are actually killing keywords? Why are keywords not as important as they used to be in search engine marketing? When did you get started in search engine advertising? What was it like in search engine advertising back when  you go started? How much if anything of what applied back then still applies now? What are the biggest paid advertising opportunities at the moment – Facebook / Twitter? And of course you provide paid advertising services at 3Q Digital – can you see more of these activities being done in-house in the futur