Digital Marketing Radio

Today I'm joined by someone who’s been a digital strategist since 1997 - he’s author of 5 best-selling books and recognised by the Chartered Institute of Marketing as one of 50 worldwide gurus who have shaped the future of marketing - Dr Dave Chaffey. You can find Dave over at smartinsights.com. In this episode of Digital Marketing Radio we discuss  digital marketing strategy through the years, with topics including: You've been a digital strategist since 1997 - so that means that you've seen lots of changes. But what stays the same? Can you think of one strategy or technique that you’ve been teaching since the very beginning that hasn't changed at-all? Are you generally in favour of as many digital marketing activities as possible being carried out in-house, or are there activities that agencies generally do better than in-house? In your book, “Digital Marketing - Strategy, Implementation and Practice” you talk about B2B digital marketing and B2C digital marketing - how would you summarise the main di