Digital Marketing Radio

Today I’m joined by a tech entrepreneur who is a passionate builder of SAAS products that solve real world problems. He’s the founder of a company that monitors Google, Bing and Yahoo text ads and trends; and offer PPC competitor insight. Welcome to DMR, Leon Krishnayana (@leonkrishnayana). You can find Leon over at iSpionage.com. https://www.youtube.com/watch?v=Io6INlWHWzY On this episode of Digital Marketing Radio we discuss learning from your competitor's PPC campaigns, with topics including: Is it essential for every business that runs PPC ads to be analyzing their competitor’s ads? What are the most important aspects of an ad to analyze? Obviously you shouldn’t just copy your competitor’s ad copy - or can you? What are some specific ways that competitive intelligence helps with managing PPC? What are some of the biggest mistakes people make with PPC campaigns? How is PPC changing? Is CPM or video or other forms of paid advertising going to take over? [Tweet ""Word of mouth marketing is the h