Digital Marketing Radio

Today I'm joined by the CEO of a company that was named in the Inc. 5000 list of the fastest-growing private companies over the past year. Welcome to DMR, Curtis Thornhill (@AptResults). [You can find Curtis over at AptMarketingSolutions.com.] On this episode of Digital Marketing Radio we discuss the 3 Objectives of building a digital marketing blueprint, with topics including: Data-driven Customer Engagement: Big data and analytics are driving the trend back to relationship marketing practices of customer grooming, retention and loyalty. The opportunity: customer modeling can produce not only quantifiable outcomes but also messages that resonate. Mobile Technology’s Omnipresence: Digital marketers can take a page from the most innovative companies by developing mobile apps that support marketing initiatives and zeroing in on informational needs. Monetizing Metrics to Measure Social Media: Enterprises are relying more on monetization metrics (rather than impressions and traffic). Expect en