Digital Marketing Radio

Today I'm joined by a man who’s a presenter, producer and trainer for a world-renowned broadcasting corporation. He’s also author of a few books - including one on how to use the live streaming platform, Periscope. Welcome to DMR - Peter Stewart (@TweeterStewart). You’ll soon be able to find Pete over at PeteStewart.co.uk. (Website going live soon!) https://www.youtube.com/watch?v=WjgNkCrJ-Js On this episode of Digital Marketing Radio we discuss Generating business leads through mobile live streaming, with topics including: Why Periscope? Can mobile live streaming actually be a really effective medium for driving leads? What are some examples of brands that are doing this really effectively at the moment? Do businesses need to be worried about being legally compliant when they have their staff live streaming? How do you promote your live stream? Do most people watch your show in the app or elsewhere? Do you republish the replay elsewhere? What kind of call to action works well to gather leads? [