Digital Marketing Radio

Today I’m joined by the Professor of Digital and Social Media Marketing at the University of Missouri. He is the author of ‘Optimal Database Marketing’ and founder of  the Midwest Digital Marketing Conference - Welcome to DMR, Perry Drake (@pddrake). [You can find Perry over at UMSLdigitalconference.com.] https://www.youtube.com/watch?v=-lTWP9eAh8Y On this episode of Digital Marketing Radio we discuss measuring the impact of your social media activities, with topics including: Is it essential for everyone who represents a business on social media to be measuring the impact of their activities? What are a few of the most important metrics to be keeping an eye out for? What are some of the more effective activities to be doing on social media? What tools are you using to measure social media activity? What are some of the more effective paid advertising opportunities on social at the moment? Are there any social platform activities that you can’t measure, that you just have to rely on gut instinct to