Digital Marketing Radio

Today I'm joined by a man who helps his clients, get more clients from their number one business asset - their existing customer or prospect database. Welcome to the CEO and co-founder of Vyral Marketing, Frank Klesitz (@VyralMarketing on Twitter). [You can find Frank over at GetVyral.com] On this episode of Digital Marketing Radio we discuss how to connect with your subscribers, with topics including: Do you find generally that businesses have databases that they're not taking full advantage of? Why do you think that is? If you’re talking to a database that haven't heard from you for a while, what kind of things do you start communicating with them? What are some of the effective ways to grow a cold database into a warm set of prospects? How do you track the ROI of building that relationship? How much time should you generally allow to turn a cold lead into a warm prospect? Do you generally rely on the telephone as your tool of choice or do you prefer automating the process? [Tweet ""You