It's No Secret With Dr T.

Leticia Moran has been a Graphic Designer for twenty-three years specialising in corporate print related logos, branding and everything that follows on from that. Leticia is my Graphic Designer and is responsible for all my logos, branding and artwork. On this episode, we discuss the benefits of having a real-life graphic designer as part of your advisory team and why they are just as important as your legal and financial advisors.  If you're serious about growing your small business, look at what big businesses are doing. Yes, they use online graphics services, but when it comes to long-term business strategy and direction they have a graphic designer on deck, and you should be thinking the same way.  On this episode we discuss:  2:20 - What is a Graphic Designer 3:10 - What's the difference between using for a graphic designer and Canva, or other programs yourself at home? The simple answer has a lot to do with saving time, which in turn saves you money.  "You build a relationship with your graphic designe

McDonald's is one of the most successful businesses in the world, and their huge success has convinced everyone that to be successful your business should also start and finish with systems, but my guest Dr Jesse Green explains why this is a mistake and that systems alone do not equal success.     McDonald's is a transactional based business; it's not a relationship type of business. Therefore to make their systems work, they only need arms and legs to get the job done, hearts and minds are not required.    However, if you're in a service type industry, you NEED your team to have their hearts and minds engaged with your clients.    In this episode we discuss:      2:20 Serving is not necessarily service.    6:00 Why systems don’t always translate. You need to connect emotionally and provide a proper level of service. You need structure with flexibility.   "If you over systematised your business you rob it of its heart and rob it of its soul and flexibility".    9:25 If you show that you care and you’re engage

If you want to grow your business doing in-service talks and presentations is one of the most cost-effective tactics you can use, and best of all you get to control the content and pace of the conversation.   On Episode 148 my guest Clive Maloney discussed the six vital steps required to improve your public speaking skills, and if you do a lot of public speaking, I highly recommend going back and listening to this episode.  Start Small Now, I won’t go into the six steps on today’s mini-episode, but one of the tips Clive suggested when you’re just starting, or if you’re nervous about public speaking, is to start small. And there’s no better way to start small than providing in-service talks and presentations to people, businesses and organisations that can refer people to your business. Conversation With A Plan One thing I will mention further is how Clive Maloney refers to presentations as ‘conversations with a plan,’ which is a perfect description. You are just talking with people, except for having it all p

If you want to be a better public speaker, or overcome your fear of public speaking you need to listen to my guest Clive Maloney as he explains the six vital steps required to improve your next public speaking performance. Clive is a small business coach and trainer, and teaches entrepreneurs how to grow their business and have an impact on the world. And there's no better place to start than improving your skills as a public speaker.  On this episode we discuss: 3:45 - Why we need to change our thinking and terminology about public speaking. Public speaking is not just a presentation; it's a conversation, and it's better than a conversation - it's a conversation with a plan.  6:15 - Why preparation is vital in removing fears. You need to plan what to say and then rehearse.  8:30 - Why do you want to do public speaking? Is it to increase sales, deliver a message, or create a call to action?  "There is no marketing platform on this planet that helps you build trust and credibility quicker than public speaking"

If you want to be successful both personally and in business and be surrounded by a team of successful people, you need to start building your resilience muscle. My guest Chris Desmond, Physiotherapist, Coach and Host of Uncomfortable is OK knows more than most about being uncomfortable.  Chris Desmond was also my guest on Episode 07: Uncomfortable is OK.  So, What Is Resilience? Resilience means to be able to navigate and recover from challenging situations quickly. It's about getting better at overcoming challenges, which improves your ability to do hard things, and in business hard things come up all the time. Eventually, it leads to more success. "Resilience  breeds persistence and persistence breeds success".  Why Team Resilience Is Important  Breeding resilience in your teams is essential. As they improve, you can delegate more tasks, and this will free up your time to work more on your business.  A more skilled workforce may mean more pay for them but in the long run a better business for you.  A more

Are you letting excuses get in the way of your success? Win Charles is an Author of eight books, a Teacher, Journalist, host of four podcasts and she has Cerebral Palsy. Win decided many years ago not to let a disability limit her life achievements.  On this episode we discuss: The power of recommendations and referrals.  Not letting a disability hold her back from doing what she wanted to do.   Problems with the teaching profession and why journalism? Podcasting, but you have a speech impediment? Her ASK WIN podcast currently has 998 episodes, probably well over 1000 by now. (I was on episodes dated 2nd and 20th January 2019) How she got started with writing.  What inspired her first book.  Book nine and ten are not too far away.  Making money as a writer. Should people start a podcast?  "If you have a skill or knowledge in a particular area you should share it with others, especially if no one in your space is talking about it". Monday Morning Tip Write one word that could turn into a book. Most people wa

In every business, I’ve been part of we've hosted an open night, where we’ve invited our professional and non-professional referrers, and long-term A-type patients. It a great way to build trust and raving fans.  Now if you haven’t heard me use the terms professional and non-professional referrers before I’d suggest you listen to my podcasts episodes released on the 17th and 24 May 2018.  Marketing Pillar One: Professional Referrers Marketing Pillar Two: Non-Professional Referrers  But to give you a quick overview: A Professional Referrer: Is someone within your industry. For example, in the health industry a Physiotherapist is a professional referrer to a Podiatrist, in the financial sector an Accountant is a professional referrer to a Financial Planner, and in the building industry, a Plumber is a professional referrer to an Electrician. A Non-Professional Referrer: Is someone outside your industry but potentially could refer people to your business. This referral source is often neglected. As an example,

If you want to grow your personal and business brand, promote your product and services, that next book or event, being a podcast guest is one of the most cost-effective forms of marketing you will ever undertake. However, there are some essential tips you need to be aware of and my guest Yann Ilunga from Helsinki, Finland is an expert in this particular area. Yann is the host of The Podcaster Lab and a university trained communications expert, so he understands the how and why of being the perfect podcast guest, and mistakes many guests make that can easily be avoided with some thought and forward planning. Why is being a podcast guest a good idea? It is a great, low-cost marketing tool. It leverages the power of your voice. It allows you to connect with people on a more personal level, something you cannot do with a written blog. It is much easier for people to consume audio compared to video, so they can take you anywhere. You can be in their ear 24/7 and become part of their daily or weekly routine.  It'

One of the easiest ways to engage with your clients and patients on social media, such as Facebook and Instagram, is to run a photographic competition, and you do not need big numbers for it to be an effective marketing campaign for your business.   Most people have their smartphone with them at all times, so taking a photo and posting it on social media takes very little time and effort, and if you only receive a small number of entries, don't be concerned. Engaging with eight or ten people is still better than not engaging with anyone, but remember, some people like to watch and not participate, so you're probably engaging with far more people than you think.  The Prize Entering this type of contest is easy, so no one is going to expect a massive prize, but it still must be worthwhile. Because this article us about low-cost marketing you could approach a third-party business and have them donate the prize, and in turn, this will give them exposure to your audience, making it a win-win.  It could be a local

To achieve your goals, you must take action, and you'll only take action when you truly understand your WHY. Dr Jeffrey Tho is a two time Commonwealth Games athlete, Dentist, Business Owner and Coach. He helps people reach their goals by assisting them to get clarity around their WHY.  On this podcast episode we discuss: Balancing his training and competition with his social life and dental studies Benefits of discipline and hard work and how this translates from sport to business "Natural talent will only take you so far, and those that make it to the top are the ones who never gave up. Success comes when you don't quite" Success in business comes to those who never quit.  Analysing what works and make changes if you're not getting the results you want, but don't quit.  Book: START WITH WHY by Simon Sinek. Belief systems  Knowledge not put to use is a waste of time.  "Don't let perfection get in the way of progress." Getting Started With Goals  First, you need to understand yourself (your mindset) and wo

Over the next month or so, I plan to go over some of my favourite and low-cost marketing ideas that most business owner could use and benefit from immediately. Also, I want these marketing ideas to be easy to implement and have no financial barriers, so there’s no excuse not to give them a go. #1: Coffee Sponsorship 1. The Selection Process: Identify a coffee shop in your area that serves coffee to the type of people you would love to have as clients and attract to your business. It doesn’t need to be super close, but also not too far away. Before starting this tactic you need to know the type of client you would like to attract, which is called your perfect client avatar, but that’s a whole other topic. For simplicity let’s say you want to attract more female clients between the ages of 25 to 35 who look like they take care of themselves physically. 2. Ask: Once you know who you want to target and the coffee shop you know they hang out at, meet with the manager and ask if you can sponsor the first ten cups o

There is far more to branding than colours, design, headlines and logos, and Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain some of the most common branding mistakes.  Branding can make or break your business, but when you get it right, everything else you do falls into place. Your marketing, advertising, offers and everything else becomes so much easier and faster to implement.  "Marketing without good branding is like building a house on poor foundations. If your branding is wrong your marketing will be wrong". There Are Ten Branding Mistakes Number One: Letting Others Define You If you don't brand yourself consciously and correctly, your brand will be determined for you by your customers and competition. More often than not they will also interpret and manipulate your unconscious brand to suit themselves.  "Branding is to business what location is to real estate. It never gets overplayed".   Branding is not about jumping on

On this episode, I explain why discounting is not a good marketing strategy and how a small 10-15% discount could reduce your profits by a whopping 33-50%. Also, I discuss why there are no winners in price wars.    Visit my website for more detailed show notes.  If you have any questions about this blog/podcast, please email me tf@tysonfranklin.com  If you like this episode, you will enjoy: Ep 133: Original Or Imitation, Your Choice iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES. RECENT REVIEW: ☆☆☆☆☆ It's No Secret with Dr T is terrific. Tyson is an absolute wealth of information and has a conversational easy to listen to style. Best of all, he's actually DONE what his podcast is about. He has successfully run his own business and can talk to the talk as well as walk the walk. I had the pleasure of meeting Tyson, and he is a really nice guy to boot. Definitely worth a listen. Michae

Chris Dayley from Disruptive Advertising explains that 76% of Google and Facebook budgets are wasted because most marketing companies approach marketing the wrong way, they get stuck on increasing traffic to a website and never move beyond this tactic.     For more detailed show notes, please visit my website https://www.tysonfranklin.com/podcast If you have any questions about this episode, please email me tf@tysonfranklin.com, or you can email Chris@disruptivemarketing.com You can also connect with Chris Dayley on Twitter and Linkedin @ChrisDayley If you like this episode, you will enjoy: Episode 134: A/B Website Testing with Chris Dayley iTunes Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES. Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with

The reason your business name is so important is that its part of your business identity. A good business name can help to set you apart from your competitors and demonstrate the type of business you are, and the clientele you want to attract, and this is why it needs protection using trademarks.   For example, if the word discount appears in a business name you immediately think lower prices, but do you also think they provide a lesser service? I’m not sure. If the words rapid, fast, or speedy are in a business name, I’m expecting quick service, and if I don’t get it, I’d be annoyed. Is Your Business Name Too Cool Everyone wants to have a cool business name, but it’s important to note that your business name is the first image that you put “out there” about your business, so it must be a reflection of the type of business you want to have one day. So when you develop your business name make sure it represents you correctly. Remember, your business name can attract or repel people, so you do need to give it s

  If you're trying to navigate the challenges of building a successful small business while maintaining a life worth living you need to trust the processes laid down by successful entrepreneurs who have gone before you, and also business consultants like Angela Henderson, based in Brisbane, Queensland.   Angela Henderson has a background in mental health and counselling, and for some years has run a successful online business called Finlee And Me, and successful coaching business for small businesses called Angela Henderson Consulting.  Blogging For Netflix & P&O When you have a substantial audience on Facebook, and Instagram companies like Netflix and P&O Cruises want to reach your audience and will use you as an authority. This is how some people make money from blogging.  There Is Power In Networking  The best way to grow your business is to attend networking events; it's all about hugs and handshakes.  Sometimes you need to pay to play, but it's always worthwhile as the people you meet may be

In December it's quite common to start looking ahead to next year and not reflect on the year that was. There is a lot to learn and to take away if you stop and reflect.  I'd love to say this was my idea, but it wasn't. Last week I tuned into a webinar with Deb Johnstone, and it was about reflecting on the year that was, and there were three key points.  Deb Johnstone was my guest It’s No Secret with Dr T., and the episode was called Mastering Your Mindset.  Focus On The Positive Firstly – People have a habit of focusing on the negative, what they didn’t achieve throughout the year, instead of the positive things they have done. Deb asked us to consciously go through the year, month by month, and look at the highlights, and when I did this I was amazed, and I had forgotten many of my accomplishments, not all huge, but still significant. Columnist of Tropic Magazine 14 consistent monthly coaching clients New website I ran a successful event in August with Dave Frees in Cairns I got to speak in Powell River, C

Every small business wants more traffic to their websites, regardless of the industry, but traffic alone does not guarantee success, there must be a certain level of conversion and long-term engagement with the online users, and one of the best ways to do this is with A/B Testing.  Chris Dayley is a Digitial Marketing Entrepreneur from Lindon Utah and his company Disruptive Advertising help business learn what their users want on their websites using psychological based testing and analytics.  When I had my podiatry business in Cairns, I delved into A/B testing on a small scale, so it's great to have Chris Dayley explain this process in more detail.  The Purpose of A/B Testing  When you drive people to your website using specific SEO you want to see conversion results. The purpose of A/B Testing is to increase the results by splitting the traffic to different landing pages and learning what your audience ultimately wants to see on your website.  There is a lot of psychology involved to work out what influence

Everyone knows an original, especially if you’re talking about artwork, is far more valuable than a copy, no matter how good it is. Even a photocopy of an original document is never as sharp as the original, and if you copy a copy, it gets duller each time. Business Follows The Same Principles And this is a mistake often made by new business owners, and even some existing businesses are still making, which is why they find it challenging to grow their business and expand, they try to copy what others are doing. No Original Thoughts  And here is where the problem lies; there are no original thoughts. If you copy what another business or individual is doing the only way it can be successful is if the demand for what they’re offering is so high, and the existing companies in the market cannot keep up with demand, and therefore you can quickly cash in. Short-lived Success  I remember the solar roofing industry going through this BOOM a few years ago, and also the training industry, but as government incentives dr

There's a vast difference between writing and copywriting. Writing can be creative, or factual, and used for fictional and non-fiction blog posts and articles, whereas copywriting is about creating words that go on a page, manuscript or advertisement that tells a message, with a goal to get an active response from what you write.  Rob Sattler, aka Rob The Copywriter openly shares his copywriting secrets to help businesses owners get better online results using effective sales copy and direct response writing.  "True Sales Is About Solving Peoples Problems".  Purpose of Blogs  Blogs should be used to educate, inform and inspire, and over time they help build trust. People want their problems solved, and if they land on your blog post, you must give them the information they were searching.  There must be value for the reader; however, at the end of each page, you should have a clear CONTACT US or MORE INFORMATION button. It should be a simple invitation, not a hard-sell.  Sales Copy Purpose When you're writi