It's No Secret With Dr T.

McDonald's is one of the most successful businesses in the world, and their huge success has convinced everyone that to be successful your business should also start and finish with systems, but my guest Dr Jesse Green explains why this is a mistake and that systems alone do not equal success.     McDonald's is a transactional based business; it's not a relationship type of business. Therefore to make their systems work, they only need arms and legs to get the job done, hearts and minds are not required.    However, if you're in a service type industry, you NEED your team to have their hearts and minds engaged with your clients.    In this episode we discuss:      2:20 Serving is not necessarily service.    6:00 Why systems don’t always translate. You need to connect emotionally and provide a proper level of service. You need structure with flexibility.   "If you over systematised your business you rob it of its heart and rob it of its soul and flexibility".    9:25 If you show that you care and you’re engage