It's No Secret With Dr T.

There is far more to branding than colours, design, headlines and logos, and Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain some of the most common branding mistakes.  Branding can make or break your business, but when you get it right, everything else you do falls into place. Your marketing, advertising, offers and everything else becomes so much easier and faster to implement.  "Marketing without good branding is like building a house on poor foundations. If your branding is wrong your marketing will be wrong". There Are Ten Branding Mistakes Number One: Letting Others Define You If you don't brand yourself consciously and correctly, your brand will be determined for you by your customers and competition. More often than not they will also interpret and manipulate your unconscious brand to suit themselves.  "Branding is to business what location is to real estate. It never gets overplayed".   Branding is not about jumping on