It's No Secret With Dr T.
145 - #3 Low-Cost Marketing Idea: Host Open Nights
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:07:12
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Sinopse
In every business, I’ve been part of we've hosted an open night, where we’ve invited our professional and non-professional referrers, and long-term A-type patients. It a great way to build trust and raving fans. Now if you haven’t heard me use the terms professional and non-professional referrers before I’d suggest you listen to my podcasts episodes released on the 17th and 24 May 2018. Marketing Pillar One: Professional Referrers Marketing Pillar Two: Non-Professional Referrers But to give you a quick overview: A Professional Referrer: Is someone within your industry. For example, in the health industry a Physiotherapist is a professional referrer to a Podiatrist, in the financial sector an Accountant is a professional referrer to a Financial Planner, and in the building industry, a Plumber is a professional referrer to an Electrician. A Non-Professional Referrer: Is someone outside your industry but potentially could refer people to your business. This referral source is often neglected. As an example,