It's No Secret With Dr T.

Have you stopped and considered the type of business you want to have? And when I say “type of business” I’m not talking about deciding between opening a coffee shop or a bakery. What I’m talking about is how are you planning to set your business apart from your competitors. Will you: Provide the fastest service in town Have the most advanced technology More locations and therefore be more accessible and convenient Have more extended trading hours (start early and finish late) Have the largest range Provide the highest quality Have the best-trained team Have the lowest prices  Knowing the answers to these questions will:  Help you set your prices and fees, and Have direct influence on the type of clients and patients you attract with your marketing campaigns. Location Does Not Equal Success For simplicity, I’ll stick with using a coffee shop as my example because it’s a very competitive, busy market and everyone has a favourite coffee shop they like to meet. When you look at coffee shops, it’s evident tha

Larry Roberts lives in Lewisville, Texas and he is a Business Intelligence Analyst, author of an Amazon #1 Bestseller, host of the Readily Random Podcast and owner of Readily Random Media. He is also a bit of a comedian and uses comedy to get his point across.  As expected, my conversation with Larry Roberts was random, and we covered a lot of topics, but we did pull out some golden nuggets along the way. High-Level Reporting As a Business Intelligence Analyst and collecting data, it's about knowing what is important before you deep dive. Of course, there is a discovery process, which helps identify what is valuable and there’s always room for improvement. When analysing data, it’s important to talk to the individuals that the process is going to impact the most. His First Business Venture His first business, which he ran alongside his day job, got too big too fast and he eventually had to decide to quit his day job or to sell the business. He still regrets the decision he made. There were a lot of takeaways

When it comes to purchasing equipment for your business, there are two types of equipment purchases you can make. One is income producing equipment and the other is non-income producing equipment. For example, let’s say you need to purchase eight chairs for your reception and you’re deciding between a $150 chair and a $400 chair, which means you will spend $1200 or $3200 to purchase the eight chairs. In addition to this the comfort levels of the chairs are about the same, and at first glance, they look similar as well. This is when you need to stop, think and ask two questions: Will the $150 chairs be sufficient for your current needs? Can you use the $2000 you save elsewhere in your business? Brand If a $150 chair will be sufficient and serve the intended purpose why spend the extra $250 per chair, especially if it’s not going to take anything away from your brand. I know from experience that you are better off saving the $2000, or investing the $2000 towards income-producing equipment that will generate i

They say if you love what you do you’ll never work a day in your life, and my guest Lonnie Beck is doing exactly that. He is a 5th Dan Black Belt, and he has been able to turn his passion for martial arts into a thriving, successful business.  Lonnie and business partner and friend Somnath Sikdar purchased Dragon Gym in Southeast Pennsylvania in 2008, and they have been able to achieve fantastic business growth over the past 10-years. What makes this business story even more extraordinary is it's the same martial arts school where they both started as kids.  Developing Your Skills As a business owner it’s crucial to be improving your skills continually and at the same time be prepared to make changes in your business if you want it to grow consistently and to stay competitive. Work/Life Balance Takes Planning When Lonnie purchased Dragon Gym, he was in his mid-twenties, full of energy and single. Moving ahead ten years, he is married with a daughter, meaning the schedule needed to be adjusted, but this was no

This episode is all about customer service, acknowledging mistakes when they occur, and using the recovery paradox to build your brand and customer loyalty. One of my previous podcast guests said that consumers today are far wiser and savvier than they use to be because they have technology at their fingertips and they are not afraid to use it. Seeing a friend reading online reviews about a restaurant before deciding where to eat is no longer unusual, in fact, I’d say it’s quite normal, and therefore not only are consumers wiser and savvier, they also know what good and bad service look like. August 2018 In August of this year, I had problems arise with two companies, Qantas and a hotel in Cairns where I ran a one-day workshop, and I’ve been waiting until now to talk about them both because I wanted to see how they handled my concerns. Qantas Story I was flying back from Canberra to Cairns, via Sydney in the late afternoon and to cut a long story short Sydney was hit by major electrical storms and the airport

Regardless of what you do there needs to be passion, and there was no shortage of this with my guest David Rollins who is the best selling author of eleven books, documentary filmmaker and soon to be credited scriptwriter for an upcoming feature film.    He describes himself as a cynical bastard, but I think this makes him a better writer.    Today we discuss: His journey from journalist to becoming a professional marketer His prolific book writing skills and his most recent book Kingdom Come, which is the seventh book with action hero and Special Investigations Officer Vin Cooper.  Why your job, no matter what you do ends up like Groundhog Day His first booked was a side hustle How writing changed his life, not financially, but it made him aware of what he wanted to do with his life How the publishing industry has changed It's much easier to now to write a book Much harder to find an audience Writing is easy and fun, but it's about commercial success  Therefore using a traditional publisher gives you acc

Many small businesses are not profitable, and the owners do not enjoy what they do each day because they do not take time off to work on the business. They need to learn how to earn more with less struggle.  My guest today is Prosper Taruvinga, and he is a digital marketing strategist and owns a company called Livelong Digital.  No Strategy A lot of business owners are busy doing it all, but they have no idea if anything they do is really sticking long-term.  They have no strategy or systems in place for lead generation and no marketing plan to nurture and convert leads.  Bottom line, they have no idea what is working and where the money is coming from. Is it their most recent ad, speaking gig, recall system or website update?  3 M's of Marketing Message - What are your products and what are they getting out of you? What is your POD: Point of Difference?  Market - Who is that person? What is their pain point? What do they want from you and what are they going to benefit from using you? Media (to reach the ma

If you want to grow your business you've got to take the blinkers off and start learning from other professions. James Crook is a business coach to the Massage Profession, and he is kicking more goals than most, so it's time to start listening.  In this podcast we discuss: Why there are riches in niches. Where to find your ideal client What are your goals for starting a business Why you need to set up systems in your business The three amazing M's Mindset - Framing your thinking Marketing - The engine room for growth Mechanics - Systems behind the business Learning from other professions Why becoming a podcast guest is great for business Allow 1-hour per day for things to go wrong Monday Morning Tip When you walk into work, start your day by setting your intentions for the rest of the week. Look at your to-do-list and block out time for the essential tasks.  Connect with James Crook Facebook: https://www.facebook.com/JmsCrk Website: https://massagechampions.com  Book: https://massagechampions.com/product

Today I want to talk about cash, or more specifically cash flow and why cash is king. It doesn’t matter how much money you make, what’s important is how much of it you have available after collecting all payments and paying out all your monthly expenses. Many businesses struggle in their first few years because they’ve gone into their business venture full of enthusiasm and wearing rose coloured glasses, and then quickly run out of money because the money going out exceeds the money coming in. Were They Dumb? I knew a couple who spent over $200,000 to open a podiatry business on the Sunshine Coast, and they went broke within 12-months. Was it because they were dumb? Well, the jury is still out on that, but from what I observed it was a cash flow problem from day one. From the outset they: Began their business venture with limited capital and therefore borrowed too much money, resulting in larger than normal monthly repayments, which immediately ate into their cash flow. Purchased equipment they did not need

To be successful online, you must first work out your business goals, then look at which platforms are going to best help you in achieving those goals. Where do you want to be found will help decide where you put your time, effort and money. Will you spend more time focusing on SEO and building your organic traffic on your website, or paid advertising on Facebook and Google? JR Marketing  Josh Rimmington is from JR Marketing, and when he first consults with a client, he first needs to know what they want to achieve. Where is their business now and where do they want to take it? What Do You Want? Do they want to attract more new clients/customers/patients by increasing traffic to their website, or are branding and retention more critical? Once this is worked out, only then can an action plan be put in place.  Budget & Speed If you build it, they will come is a lie and does not apply to websites, especially if no one knows it exists or they cannot find it in any searches. Therefore you have two options: Th

We’ve all seen sporting stars and celebs get dropped by sponsors and advertisers when they do something stupid in public, or they say something that’s in contrast to public opinion or the beliefs and values of their sponsor. Well, this is not what I’m talking about here. What I want to discuss this episode is how advertisers go running in the opposite direction when they think you’re no longer a source of income for them. They drop you like a bad habit.  For more detailed show notes please visit my website https://www.tysonfranklin.com/podcast  If you liked this episode You'll also like: Marketing The Invisible  Free Download Yes, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards.   12 Secrets to Get More People Through Your Front Door Most Recent iTunes Review  ☆☆☆☆☆ Tyson’s podcast is packed with smart, practical advice to be seized by any entrepreneur. I highly recommend listening to his show. supmuhhumbruh via Apple Podcasts · United States of

Building relationships through gratitude will amplify the impact your marketing already has. It's about relationship marketing, and using cards and gifts is one of the easiest and most cost-effective marketing tools you will ever use.   Good Intentions Maelea Galyon is my guest today from Send Out Cards and as she explains we all have good intentions, but not taking action on these intentions is what lets people down.  Using Send Out Cards helps you take action right there and then. You can: Thank you somebody Celebrate somebody Recognise somebody Mourn with somebody This is all done through her website buildingrelationships.cards And if you go to the website everyone is entitled to one free card to test out the system.  Last Time When was the last time you sent someone a postcard or a simple thank you card? If you can't remember it's been too long.  Not Handwritten Some people say the cards are not handwritten and therefore do not have the same impact, but this is not true. It's the intention behind the c

We’ve all heard the saying that everything is hard until it gets easy, and the reason I bring this up is that I recently joined the gym. It has been a fantastic reminder why people need to have a business coach or mentor if they want to accelerate the success of their business, avoid making mistakes and move from hard to easy much faster.  I know firsthand the power of having a business coach and mentor, not just because this is what I do, but because I floundered along in business for a number of years before engaging my first business coach about twenty years ago. But let me explain my recent gym experience and the thinking behind this podcast.  First Step - I Just Did It I drive past the same gym every-single-day, and every day for the past few years I've been telling myself I need to start doing some resistance training and get my body back into shape. I had all the usual back and forth conversations in my head, the why's and why not's, and then about two weeks ago I just took the plunge and pulled into t

Minimalism and Generalism need to work side-by-side if you want to be better at everything and get more done each day and far more out of life, with less stress.  My guest Pat Flynn from Pennsylvania is a repeat offender on this podcast, and he appeared back on Episode 9: Being a Generalist When we spoke last, he mentioned the book he was in the process of writing, and now it is a reality - How To Be Better At (Almost) Everything.  Today we discuss:  Pat has two guiding principles: Minimalism: Working out the shortest path between A and B using a cross-over between effectiveness and efficiency, and Generalism: Being good to great in many things.  Learning anything quickly Stacking your Skills  The 4 R's Repetition Resistance Restriction * Review Restriction If you restrict one area in life or business, you are forced to improve in other areas. Pat gave an example of becoming a better guitar player by restricting the use of his fingers and a better martial artist by tieing one arm behind is back.  In b

Everything we do is either a deposit or withdrawal on our HEALTH BANK ACCOUNT, and you cannot keep making withdrawals without also making deposits otherwise your health will go into deficit.  Dr Howard Cohn is a Chiropractor and is the owner of the Cohn Health Institute in Costa Mesa, California, which is a health and wellness clinic.  On this podcast, we discuss why entrepreneurs need to stop and take time out if they want to rejuvenate their physical, emotional and nutritional bank accounts.  Health & Fitness  People get health and fitness confused. You can be healthy by eating well and not fit, and you can also be fit and not healthy by having a poor diet and not resting. "Just because you have cheques in your chequebook it doesn't mean you have money. Your health bank account works the same way".  Diet Is A Choice People let themselves down by making poor dietary choices. The easiest way to look after your health is to control what you eat. "People spend more money in the last two weeks of their life

The reason I like marketing so much is that you know when it works, plus I also enjoy the creative process and steps required to make a marketing plan a reality. But a good marketing plan does take time to develop.  Over the past 12 months, I have had to opportunity to speak in front of hundreds of people and after every speaking engagement someone will always ask, "how am I supposed to find time to fit marketing into my already busy schedule”? An Open Mind Finds Solutions That's a really good question and it's one I like because as long as you’re asking HOW it means you’re open to the possibility of finding a solution. Asking HOW questions are also far better than saying, “I don’t have time to do marketing” because by saying I DON’T you’ve already lost.   It’s not about FINDING TIME to do marketing; it’s about MAKING TIME and when you really want to do something you’ll always find a way.   It's About Priorities  At one event, I was talking to a business owner and he mentioned he had zero time to do marketing

Using AUDIOGRAMS will make your business stand out from the crowd, and this is what I discuss today with Oliver Wellington, co-founder of HEADLINER.  An audiogram is the easiest way to turn audio into a video, and it can be used on social media and also on your website, and with HEADLINER'S latest update, you can convert a written blog post into a video, by creatively pulling out keywords.  Three Components There are three components to an audiogram video: A single image A moving waveform animation An audio clip Headliner Marketplace If you don't know how to create an audiogram Headliner can do it for you. All you need to do is provide an image, some audio and they will put it together for you and create a fantastic video. And prices start at $1.  Just visit https://www.headliner.app/marketplace Text & Video Here's an interesting statistic from 2016: 85% of all videos viewed on Facebook are done so with the sound off. Therefore using text in your videos is important, and automatic transcription can easi

I recorded this episode while shooting a Facebook LIVE video so people could see the slight differences between the final edited podcast and what actually takes place when you're doing the recording.  A link to the Facebook Live video will be posted on my website.  To my surprise, I made fewer mistakes than I usually do and therefore less editing was required, but I still needed to do some tidying up before uploading.  I felt far more pressure today than I usually do because it was something I had not done before. But done is better than perfect, and things do get easier the more you do it. So, here are my 13 Reasons Why You Should Start A Podcast Having a podcast is one of the best ways to:  Stand out from the crowd Increase business referrals Strengthen networking relationships Connect with leaders in your industry Become an industry leader and expert Connect deeper with your existing clients Build your personal and professional profile Strengthen your brand Helps develop educational tools Take your market

The psychology of good copy: My guest today is Laura Peterson from San Diego, California. She has degrees in Mathematics and Psychology and has used this knowledge to become a best-selling author, speaker and persuasive writing expert, teaching people how to actually make money from writing books.  Laura also has a very successful podcast called Copy That Pops.  For more detailed show notes: Visit my website https://www.tysonfranklin.com/podcast  You can connect with Laura Petersen at https://www.copythatpops.com and on social media just look for @laptoplaura.     

If you’ve been tuning in over the past couple of weeks, you’d be aware that I’ve recorded the last two podcasts in Vancouver and Powell River. This week I travelled from Canada to the United States to attend one of my favourite events of the year, Business Black Ops in Arizona, organised by Dave Frees.   You may recall the name Dave Frees as he’s been a guest on my podcast twice already, Episode #2: Communication, Persuasion & Influence and a Bonus Episode Force Multipliers. This year's Business Black Ops them was Awareness and Alignment. On the second day, we did a field trip to Top Golf in Scottsdale. Now if you’ve never heard of Top Golf, I’d like to point out that it’s more than just a driving range. Top Golf, as described on their website, is a global sports entertainment company, and I have to agree it’s a pretty amazing place. Our Mission  Our mission was to identify as many strategic and tactical marketing ideas as we could in an hour and a half. Now it’s impossible to try and explain everything w