It's No Secret With Dr T.

Ronsley Vaz is the Founder & Chief Daydreamer at AMPLIFY, Australia’s first audio marketing agency based in Brisbane, Queensland. He is the author of AMPLIFY - Raise Your Voice, Boost Your Brand & Grow Your Business, a speaker & serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast, Should I Start A Podcast and a new audio documentary The Psychology of Entrepreneurship. He currently has an audience of over 3 million in 133 countries. On this podcast, we discuss:  What is an audio agency? Three pillars to create a successful podcast Audience & Partnerships Why are you different? Who is it going to benefit? Who is the listener? Branding & Product Ecosystems Launching your podcast and starting the sales machine Repurposing your content What is your ROI? It's more than just $$$ Money 

Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce.    On this episode I discuss: How to know your marketing is working  Only change your marketing message when it stops working, nit when you're bored with it.  Why 'Consistent Action Creates Consistent Results'. The power of a single message combined with a high-profit margin Helicopter marketing  Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year? Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities Don't become a Marketing Zombie? Strategy before Tactics is like Diagnosis before Prescription Understanding your target market Reach Versus Frequency (Beware of S

Samantha Riley, international business growth and marketing coach, speaker, Co-Founder of the Global Thought Leaders Network, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Thought Leaders Business Lab Podcast. ​Over the past 25 years, Samantha has built several successful businesses and created her first 7 figure business from the ground up by her late twenties. On this episode we discuss:  The steps involved in transitioning from one career to the next Introducing new concepts to clients without the BIG SELL The difference between telling people what they want, but giving them what they need Presenting new information is all about timing.  Building a community by introducing clients to each other and letting them share their results. (brilliant idea) Transition into business coaching while doing PT and running workshops on health and wellness.  Why you need to protect your online real estate Unpacking your expertise (IP) and knowing how to turn it into something

At thirty years of age, Kristi Boles had the world at her feet. She was married with children and was running nine successful podiatry practices in Victoria, Australia; however, her health took a sudden downward turn resulting in heart surgery and a very long lay off from running her businesses. She was also diagnosed with Marfan's Syndrome.  On this podcast episode, Kristi openly talks about her sudden, unexpected health issues and also how she has transformed her own life, and that of her patients by being more aware of the fundamentals of healing and good health.  Taking Wednesday's Off Kristi takes off every Wednesday to rejuvenate, work on her business, with her team member and focus on business mentoring. She gets excited on Tuesday afternoons knowing she has the next day off.  Episode 003 - Peter Wishnie calls this his Rainmaker Day.  Marfans Syndrome & Dissected Aorta She was running nine podiatry businesses and working full time herself, which lead to burnout and aorta dissected. This health sca

Here's a simple truth; there is no magic when it comes to pulling profits out of your business; instead, there are five simple disciplines you need to follow, consistently.  My guest, Brad Sugars, is the author of Pulling Profits Out of A Hat. This book is his 17th, and he is also the founder of ActionCOACH, which operates in over 70 countries, has more than 1,000 coaches around the world, and coaches 15,000+ business every week.    "Get the right people you get the right business. Good people, great business".  Going Global Brad Sugars believes that if you can succeed in Australia and you don't go global, you're insane. Australia is a difficult market, but once you crack the market you have the choice; be a big fish in a small pond, or you can be a small fish in a much bigger pond and reap the rewards.    It's No Magic Pull profits out of business is not magic; there are five disciplines to follow consistently. They are called disciplines they are not the sorts of things you do just once and walk away.   The

Top 10 Branding Mistakes is a three-part branding series featuring New York City Psychotherapist Dr Fern Kazlow, aka Dr K. This episode, is part 3, but you do not need to listen to each episode in order, however when you have the time, please go back and listen to part one and two.   Overview So Far: Part 1 (Ep 140): 1. Letting Others Define You 2. Not Backing Up Your Brand Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1)  Part 2 (Ep 165): 3. Not Having An Aligned Brand Strategy 4. Not Power Connecting 5. Not Infusing Your Brand Every Place 6. Failure To Lead Your Brand Episode 165: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 2) In today's episode, part 3, we will cover the last four branding mistakes. (For full show notes, please visit my website https://www.tysonfranklin.com) 7. Not Aligning Your Brand Culture 8. Not Valuing Your Brand 9. Not Growing Your Brand & Doing It In Alignment 10. Personal Issues Affecting Your Brand  If you have any questions about this podcast, you c

There is far more to branding than colours, design, headlines and logos, and Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain the Top 10 Branding Mistakes business owners make. In part 1, we covered the first two points, and in Part 2, we cover points 3 - 6.   I apologise for the delay between part one and part two of this three-part branding series, but you do not need to listen to these episodes in order, but when you have the time, please go back and listen to part one.  Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1)  1. Letting Others Define You 2. Not Backing Up Your Brand On today's episode we cover: (For more detailed show notes, please visit https://www.tysonfranklin.com) 3. Not Having An Aligned Brand Strategy 4. Not Power Connecting 5. Not Infusing Your Brand Every Place 6. Failure To Lead Your Brand Ask yourself this question with every activity you do, 'Is it strengthening your brand or weakening your

Last week my guest Scott Brown and I talked about the benefits of Networking the Right Way (Episode 163). Today's podcast is an extension of this networking subject.  Last week I attended the Australian Podiatry Conference in Adelaide, and it reminded me why it is so important to participate in conferences, workshops and other live events. Yes, you can do your learning online and purchase virtual-tickets, but you miss so much by not attending live.  Some of The Benefits/Reasons To Attend: If you want to have a voice in your profession, you must be seen. You need to connect with decision makers and going to events will put you on their radar.  You will develop long-term relationships  Meet Suppliers and view new equipment. It's the best way to see where your profession is heading.  "Dig the well before you get thirsty" - Jordan Harbinger  Too Expensive I’ve heard people say they cannot attend events, especially interstate or overseas because they’re too expensive, but they're the same people that you will se

On this episode, I talk with a friend and local Cairns businessman Scott Brown from Allsigns Print and Design about the benefits of networking, how to network properly, and a few tips to make it an effective marketing platform for your business.  There are many forms of networking, and it is essential to find the right networking group or organisation for you and your business because you want a return on your time and money investment.  On this episode we discuss:  BNI - Business Networking International Local Chamber of Commerce and other business groups Building credibility and delivering what you say Reputation management The power of giving Consistency: The more often people see you, the more you will be remembered.  You benefit by helping others, especially new attendees, become better networkers.  What Do You Do? - Be prepared for this question.  How to STAND OUT Benefits of networking outside of your local region.       "Be interested in what others do, and ask why they are there. Ask what do they w

Many entrepreneurs dream of having a television show and my guest Super Joe Pardo, who was also on Ep 43: Sales Won't Save Your Business, is no different, except he has turned his dream into a reality. He has been given the green light to produce a 26 episode first season with his new show The TOP with Super Joe Pardo.  Episode 1 On this podcast episode, Super Joe and I discuss: How the television show came about. Lessons learnt shooting episode #1.  How difficult it is to reduce 13 hours of filming down to a 27-minute first episode.  Why he is bringing in experts to help with each episode, Josh Taylor was the ETSY expert for episode #1.  Having full creative freedom The importance of STOCK SPACE. It's not just about the space it takes up. It can be costing you big dollars.  MAPCON: Mid-Atlantic Podcast Conference  Super Joe is also the brains behind a the Mid-Atlantic Podcast Conference. This year is year #5, in Atlantic City on the 6th and 7th of September. If you're a podcaster, you need to check out thi

On my Podiatry Legends Podcast, I was joined by Simon Bartold and his story and career were so interesting I thought it had to be shared on It's No Secret with Dr T., it was too good to leave a secret.  Simon Bartold has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries, worked with Asics for 20-years and was head hunted by global footwear company Salomon to head up research, design and development of their road running range.  Simon explained that he worked with some of the best sporting clubs and sports practitioners after graduating, and he did this for almost 15 years before he was paid a cent, it was all done for FREE. But as he puts it, you cannot put a price on the experience he gained. "If you want to learn be prepared to do it for nothing, that's just the way it works".  To see full show notes - Click Here If you have any questions about this episode, please send an email to me at tf@tysonfranklin.com, and if you've been enjoying this podca

Today I want to discuss why your business should be entering local, state and national business awards. And the reason I chose this topic about business awards was that one of my coaching clients recently won an award at the Australian Small Business Champions Awards for their dental surgery in Sydney. I was also talking with a friend of mine, Scott Brown, who is one of the judges for a local business award in Cairns, and it got me thinking about my own experiences entering awards and also all the long-term benefits. Not Just Big Companies  I'd also like to point out that entering awards is not just for big companies. When my wife and I won the Telstra Small Business Award way back in 2003, we were up against some pretty big companies, and we didn't think our podiatry business stood a chance. Well, we were wrong. And winning the award opened many unexpected doors. But We're Already Busy I know a lot of companies are quite busy, so they may be thinking why do we need to be entering awards? Well, there are a

Do you want more motivated buyers to your website and be found on Google? My guest, James Yuille is the owner of Media Glue, and that is what his company does, help businesses get found on Google.  Google Ads is a great marketing tool. However, there has been a lot of negative publicity and scepticism and about Google Ads and my conversation, today with James will strip away a lot of this confusion.  On this episode we discuss:  Identifying and understanding who is a Google Ads expert.  The difference between Google Partners (blue stripe) and Google Premium Partner )orange Stripe) Google does not endorse SEO "SEO is all about trying to beat Googles algorithm, and that won't happen." The history of Coke trying a new recipe How to deal with a nuisance competitor "Advertising has one purpose, to sell stuff, and Google Ads gives everyone a level playing field". Newbie Mistakes The secret to a successful campaign on Google Ads is the preparation. Then, there is a lot more work to do. It's like fine-tuning a s

Jerry Green is the Marketing Director at the Indiana Podiatry Group, which encompasses eleven podiatry businesses in Indiana, USA and treats more than 3000 patients per week.  If your business is dependant on a steady flow of new referrals, you need to consider adding a marketing director to your team, and this doesn't just apply to podiatry or the healthcare industry, every business that interacts with people face-to-face can benefit by having someone fulfil this role.  Before selling my own podiatry business in 2016, this was one of the most critical positions held, and it produced our most significant source of referrals.  After selling my business, the new owners did not see the role as necessary and did away with it, which I believe was a costly mistake.  For more detailed show notes, please visit https://www.tysonfranklin.com/podcast If you have any questions about this podcast episode or would like to know more about developing the Marketing Director position, please contact me at tf@tysonfranklin.com

For some people, SEO means Search Engine Optimism and not Seach Engine Optimisation because they are crossing their fingers and really hoping for the best, or hoping their SEO company knows what they're doing and is not taking them for a ride.  My guest, Nicky Jurd, from Precedence is an online expert and my goal for this particular episode is to strip away some of the BS we are being dealt with in the SEO world.  On this episode we discuss: 3:05 - What is SEO and what does an SEO company do? Create more traffic Create more sales Make your website more attractive and more relative when people search on Google This applies to product and service businesses 6:20 - A good SEO company will first identify if you’re selling locally or globally and work out what kind of traffic is going to be most relevant Initially, they need to make sure your website has no technical issues that are preventing Google from getting to every page. They will go through every page and optimise each page for a different set of keyword

If you want to go from invisible to influential in your industry, you must start sharing your story and personal journey. Keeping it to yourself serves nobody, and often we forget the journey we have walked is unique and will relate to certain people, and by not sharing our message some people are going to remain stuck.  My guest, Annemarie Cross who is known as the 'podcasting queen', is a personal brand strategist and helps individuals get noticed in a noisy world by using podcasting as part of their marketing strategy.  On this episode we discuss: 1:30 - What is Imposter Syndrome? 5:00 - What’s your unique story? 7:50 - Don't be afraid of Digital Dirt. We've all made mistakes, so talk about it, don’t keep it silent. Take ownership of that conversation and use it to contribute to your learning and teaching.  9:50 - Steps to go from invisible to influential. Step One: Insight:  This information relates to who is your ideal client and the message that you share is going to speak to the issues that they have.

There are so many online marketing options available when it comes to connecting and staying in contact with your new and existing clients, customers and patients, and my guest Gavin Baker from Baker Labs, out of Knoxville Tennessee believes you've got to go with your strengths and keep your marketing strategy simple.  Gavin Baker has worked with a lot of different businesses, but after evaluating his client base, he could see a strong trend towards healthcare, which is where he decided to stay.   Doubling Down When you notice an area of your business that is growing faster than the rest and is making good money you need to focus your energy and consider doubling or even tripling down. This is how Baker Labs moved into working with Healthcare clients.  Biggest Social Media Changes Over Past Seven Years Facebook has become even more powerful than expected, and it now owns many other platforms that used to be competitors. Google has tried and failed multiple times at building a social media platform, but as a

Have you ever considered working in a foreign country? And when I say foreign, I mean a country that does not speak English and must have an interpreter to communicate. If you have, but you're still undecided, this podcast episode with Dr Justin Trosclair should spark some interest.  Dr Trosclair is originally from South Louisianna, USA and is currently working and living in China, and there were a lot of destinations in between.  Why China At 29 years of age, he sold his business and decided he wanted to have an adventure, something he missed out on when he chose to study Chiropractic, but instead of just spending his money on holiday he decided to work at the same time.  He selected China because it had fewer hoops to jump through to be able to work compared to other countries, however it still took six months to get all the required paperwork sorted out.  Benefits of Working In A Non-English Country (China) You get paid more You seem to work less You're treated very well  Cost of living is lower, so you s

If you want to amplify your business online, you need to align your social media content with your business needs. Your content needs to be authentic to you and make sense to your audience because a confused mind will always say no. Your content has also got to be appropriate to the social media platform your using. My guest Matt Hanham is the director of a Perth based digital marketing agency Visible.  He is also the host of #Amplify Your Business podcast. On this episode we discuss: 2:20 - The Online Process - developing and finding a way to make content that makes sense to your business. It needs to add value or entertain.  4:20 - You must have the right context for the platform you're on. For example, Instagram: When they're in browse mode looking at pictures, they're not usually in the mood for buying, unless the picture captures their attention. It must be engaging.  6:40 - The importance of sharing your interest and passions on social media It must be authentic to you. It builds your brand. It must ma

Regardless of your age, it's never too late to start investing and my guest today Andy Wang, the host of the Inspired Money Podcast and co-owner of the financial management company Runnymede Capital Management explains why. He also is a huge advocate on buying local, and he has created a movement Buy Local New Jersey, which he is using to help grow his own business.  On this episode we discuss:  5:30 - What a financial management company does.  6:15 - The earlier you get started investing, the better. Time and compound growth are your best friends.  7:20 - Where to start with investing: Keep it as simple as possible. 10:30 - Why Andy started the Inspired Money Podcast and how it helps drive traffic to his website.  He uses the podcast to: Address client questions Discuss what is money all about What inspires people Why we don't talk about money enough 13:45 - Why you should TRACK your spending instead of creating a BUDGET. When you track something you will want to make constant improvements "When you know w