It's No Secret With Dr T.

The reason your business name is so important is that its part of your business identity. A good business name can help to set you apart from your competitors and demonstrate the type of business you are, and the clientele you want to attract, and this is why it needs protection using trademarks.   For example, if the word discount appears in a business name you immediately think lower prices, but do you also think they provide a lesser service? I’m not sure. If the words rapid, fast, or speedy are in a business name, I’m expecting quick service, and if I don’t get it, I’d be annoyed. Is Your Business Name Too Cool Everyone wants to have a cool business name, but it’s important to note that your business name is the first image that you put “out there” about your business, so it must be a reflection of the type of business you want to have one day. So when you develop your business name make sure it represents you correctly. Remember, your business name can attract or repel people, so you do need to give it s