It's No Secret With Dr T.

134 - A/B Website Testing with Chris Dayley (Strategy, Design, Development & Analytics)

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Sinopse

Every small business wants more traffic to their websites, regardless of the industry, but traffic alone does not guarantee success, there must be a certain level of conversion and long-term engagement with the online users, and one of the best ways to do this is with A/B Testing.  Chris Dayley is a Digitial Marketing Entrepreneur from Lindon Utah and his company Disruptive Advertising help business learn what their users want on their websites using psychological based testing and analytics.  When I had my podiatry business in Cairns, I delved into A/B testing on a small scale, so it's great to have Chris Dayley explain this process in more detail.  The Purpose of A/B Testing  When you drive people to your website using specific SEO you want to see conversion results. The purpose of A/B Testing is to increase the results by splitting the traffic to different landing pages and learning what your audience ultimately wants to see on your website.  There is a lot of psychology involved to work out what influence