Digital Marketing Radio

Today I'm joined by the first woman to sell machine-shop tools in the USA - and since then she’s been learning everything she could about tech and selling... welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.] On this episode of Digital Marketing Radio we discuss honing the customer buying process, with topics including: What aspects of that do you think many businesses are struggling with at the moment? Why do you think that is? What can we do better as businesses to pay more attention to the customer buying process? What can marketers do better to provide buyers with what they’re looking for? Content marketing is what a lot marketers are focusing on at the moment - how do we ensure that we’re producing content that helps the buyer process? What are your thoughts on how sales and marketing can do to work more effectively together? How has the customer buying process changes over the past few years and how is this likely to further change over the coming fe