Digital Marketing Radio

How is your LinkedIn lead generation going? Are you actively trying to generate leads on LinkedIn? Or do you just view LinkedIn as a serendipitous content sharing opportunity? My guest on episode 251 of Digital Marketing Radio treats LinkedIn lead generation seriously - and gets serious results for him and clients. He’s trained individuals from companies including Ernst & Young and Accenture - and he currently helps businesses generate more revenue through LinkedIn Lead Generation - welcome to DMR, Bob Low.

Have you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform? If not, and you’re spending money on ads elsewhere, why? Do you think that LinkedIn Ads are more expensive? Did you even use LinkedIn Ads correctly? On today’s episode of Digital Marketing Radio we’re going to be exploring what’s different about LinkedIn Ads compared with other ad platforms - how you need to adapt your campaigns so that they’re better suited to LinkedIn - and what kind of results you should be expecting by advertising on LinkedIn. Joining me to discuss that is a former eCommerce Consultant for IBM. He’s now the Chief Advertising Officer for LinkedIn Advertising Agency, Speedwork Social. Welcome to DMR - Anthony Blatner.

How do you launch your new product in tech? Do you run a big virtual summit, partner with similar brands or spend big bucks on paid ads? Maybe you should consider Product Hunt as part of your launch strategy. Overlooked by many, this could be the product launch lynchpin that you’re looking for. My guest today has started, grown and sold a digital agency - and his current startup went to number 1 for his launch day and number 2 for his launch week on Product Hunt. He’s the founder of Postaga - welcome to DMR - Andy Cabasso.

It’s common to have SEOs and social media experts in digital marketing teams. But unfortunately it’s also too common to have SEOs and social media marketers produce content by themselves for their own specific needs. What would happen if SEOs and social media marketers worked more closely with each other, producing incredible content that’s more powerful than the sum of its parts? That’s what I’m going to discuss on Digital Marketing Radio episode 248 with a man who’s content’s been featured on Shopify, Unbounce and Hubspot. He lives in Hawaii and he’s the CEO at Wordable - welcome to DMR - Brad Smith.

Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) - but what purpose do they serve and how valuable is it for your brand to appear in a Google Knowledge panel? Those are just 2 of the questions that I’m going to be asking my guest on Digital Marketing Radio, episode 247. He’s been a musician, a screenwriter, a songwriter and a cartoon blue dog - but he’s currently the Brand SERP Guy - a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Welcome to DMR - Jason Barnard.

There are pros and cons to livestreaming. Livestreaming is a great way to get content out there quickly - but livestreams may not be as well produced as pre-recorded content. However, another great benefit of livestreaming is the engagement factor. You get to interact with your audience directly with a real, personal approach. But what do you do with those relationships that you start to build? How do you use livestreaming to foster and build a community? Those are just 2 of the questions that I’m going to be asking my guest on Digital Marketing Radio episode 246. He’s hosted and produced hundreds of livestreams - and has a little black book that would make any digital marketer jealous. For the past four-and-a-half years he’s worked for Semrush, where he’s currently Head of Influencer Marketing - welcome to DMR, Anton Shulke.

There’s a lot more content out there than there used to be. This means that to be a success, you’re going to have to do something different to everyone else out there. So what content should you be publishing in 2021 and how do you get it seen by your target audience? Those are just two of the questions that I’ll be asking my guest on Digital Marketing Radio Episode 245. He’s a prolific Keynote Speaker & Trainer, a digital skills evangelizer and the founder of Talk Dygital - welcome to DMR - Andrew Davis.

We all know that communication channels have evolved radically over the last 10 years – but how has that changed what a brand can be and do? On this, episode 244 of Digital Marketing Radio we look at what it takes to create a super-successful brand in 2021. Joining me to discuss that is a man who’s a brand ambassador, a strategic advisor - and founder of The Brand Bucket Company – welcome to DMR, Barnaby Wynter.

How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future - a combination between virtual and physical events? If so, what does that mean for marketers? Those are just some of the questions that I’m going to be asking my guest on Digital Marketing Radio episode 243. She’s a lady who’s as passionate about storytelling as she is about marketing and sales - and those two masterminds speak her language. She specialises in developing virtual, hybrid and physical events – including event marketing strategy that incorporates social media, brand marketing, campaign planning, and performance tracking. She’s the Director of Event Marketing at https://www.informa.com/ (Informa) – welcome to DMR - https://www.linkedin.com/in/kathrynfrankson/ (Kathryn Frankson). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you... Answe

We’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing? What precisely do brand influencers do... and does your business actually need a brand influencer? That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an authority on helping innovative businesses digitally transform their sales and marketing.  He’s a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influence” – welcome to DMR – https://www.linkedin.com/in/nealschaffer/ (Neal Schaffer). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you... Answer: https://getcarro.com/ (Carro), https://www.frase.io/ (Frase) & https://www.clearscope.io/ (Clearscope) Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test

What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021? How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels? Those are just some of the questions that I’m going to be asking today’s guest on Digital Marketing Radio Episode 241 - a man with over 30 years of experience in marketing, digital strategy and product management, for companies ranging from startups to global brands such as Madison Square Garden, Johnson & Johnson and National Geographic. He’s founded three digital strategy and marketing agencies and is currently CEO of digital marketing service firm https://www.boomtime.com/ (Boomtime) - welcome to DMR - https://www.linkedin.com/in/jpclement/ (JP Clement). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you... JP's answer: https://usherconnect.com/ (Usher Connect) Next On The ListWhat's one marketin

I’m sure that you’re well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content - and drive more revenue. But where do virtual events sit in relation to the rest of your marketing mix and how can you better leverage the content generated and the relationships made as a result of your virtual event? Those questions and more are covered in this, episode 240 of Digital Marketing Radio - How to Integrate Virtual Events into your Digital Marketing Strategy. Joining me today is a lady who’s specialised in event marketing for the past 5 years.  She’s a former Head of Event Marketing for https://www.semrush.com/ (Semrush) and the current Head of Events and Experiences for https://parcellab.com/ (parcelLab) – welcome to DMR - https://www.linkedin.com/in/apanyukhina/ (Aleksandra Panyukhina). [In this episode https://www.linkedin.com/in/ACoAABehLFIBTTbVka6h6mCUFj4TResosRguimM (Aleksandra) shared https://www.linkedin.c

Have you built a business that keeps you busy busy busy? Do you struggle to initiate any new digital marketing activities, simply because you’re snowed under with whatever you’re currently doing? In episode 239 of Digital Marketing Radio we help you to establish clear business systems​ for you and your team, as your company scales, so that you never have to say ‘no’ to the next business or marketing opportunity. Joining me to discuss that is a lady who has the systems, knowledge and experience to optimize ad campaigns, generate new leads, and modernise your marketing strategy. She’s a Facebook and Instagram Ads expert, a marketing coach and consultant - and the CEO of It Media. Welcome to DMR – https://www.linkedin.com/in/ashleymonk/ (Ashley Monk). [In this epsiode, https://www.linkedin.com/company/3777713/admin/# (Ashley Monk) shared https://www.linkedin.com/company/3777713/admin/# (ClickUp) as her 'Secret Software', https://www.linkedin.com/company/3777713/admin/# (Alex Becker)'s Hyros and Jarvis by https:/

Do you wish that you were a smooth, energetic and articulate brand ambassador? Do you desire to be a podcast or video show guest that every host and viewer resonates with, delivering your message in a clear, calm and personable manner? In episode 238 of Digital Marketing Radio we look at how to be an effective brand ambassador in the digital world - with a lady who used to have a fear of public speaking but ended up with a 20+ year career in news and business broadcasting. In 2019 she decided to help others bring their stories to life with confidence and personality though her very own full-service public speaking and media training consultancy – welcome to DMR, https://kerrybarrettconsulting.com/ (Kerry Barrett). Kerry shared some great tip and resources on how to be an effective brand ambassador in the digital world, including https://www.linkedin.com/company/invideoio/ (InVideo) as her 'Secret Software' and https://www.linkedin.com/in/ACoAAAylO4kBDW7OpMoFG-_VpYOsdmFaIrCuHGA (Rosie Kosinski)&

Have you been using Google Ads in the same way for several years? Maybe you’re not even actively using Google Ads because it seems just a little bit too complicated at first glance. Perhaps you want to use Google Ads in 2021, but you’re not quite sure where to start. My guest today has been running Google Ads campaigns for brands around the globe for the past 15 years. He’s a speaker, an investor, a mountain biker, the co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’ - plus the Founder of one of Australia’s largest independent Google agencies, ‘https://www.websavvy.com.au/ (WebSavvy)’ – https://www.linkedin.com/in/websavvy/ (Mike Rhodes). In this episode Mike selected https://www.linkedin.com/company/descript/ (Descript) as his 'Secret Software', https://www.linkedin.com/company/searchie-io/ (Searchie) as his 'Next on the List' and https://www.linkedin.com/in/ACoAAABg4cYBJ3sBO1QzvRgwTw2NNf5xElQwDHs (Chris "Mercer" Mercer) as his 'Magical

Email marketing has been around for a very long time, longer in fact than the world wide web. It seems that every few years we hear about another technology that’s going to replace email, but email stubbornly clings on, retaining its high level of importance for e-business communication more than 40 years since the first mass email campaign was sent. In episode 236 of Digital Marketing Radio, we look at email marketing in 2021, how email marketing strategy has changed and how best to incorporate email into your marketing mix now, and moving forwards. Joining me to discuss that is a lady who helps Directors and Senior Managers of small to medium size businesses ensure their marketing budget is being used to full effect. She also helps business owners, coaches and freelancers achieve business growth and get out of marketing overwhelm through her online group coaching and step by step training – welcome to DMR, https://teresaheathwareing.com/ (Teresa Heath-Wareing). Secret Software:https://www.addevent.com/ (Add

https://www.youtube.com/watch?v=na3XGYIVWn0 Is it possible to make your B2B brand popular on social media?It seems a lot easier to be on social media as an individual or as a personal brand – or even a B2C brand, compared with a B2B brand. But is social media really that more difficult for B2B brands? And what precisely should B2B brands be doing on social media? We’ll find the answer to those questions and more from today’s guest - a man who counts the NHS, Virgin and Specsavers among his clients. He’s one of the founding team and Director of Growth for https://twitter.com/contentcal_io (ContentCal) - a content marketing platform that’s used by over 40,000 businesses around the world. Welcome to DMR, https://twitter.com/Andy_R_Lambert (Andy Lambert). Andy shared https://twitter.com/davegerhardt (@davegerhardt) as a top B2B marketer, https://twitter.com/veedstudio (@veedstudio) as his 'Secret Software', https://twitter.com/copysmith_ai (@copysmith_ai) & https://twitter.com/DescriptApp (@DescriptApp) as hi

Consumers get exposed to an enormous volume of content each and every day – but how do you cut through the noise and capture your target consumer’s attention - and persuade them to act before the opportunity passes them by? My guest today specialises in creating FOMO campaigns for her clients by helping to get hashtags to trend through her Facebook live interviews, live tweets and countless other live content publishing strategies. She’s a digital trainer, a live social media reporter and a FOMO creator - welcome to DMR - MayKing Tsang. Secret Software:Twitter Spaces Next On The List: Instagram Reels

Back in November 2020 Google announced that page experience ranking signals for Google Search (SEO) will launch in May 2021, meaning that if users don’t like your page, Google won’t like it either. Joining me to discuss this for Digital Marketing Radio episode 233 is Pam Aungst from Pam Ann Marketing. Secret software:KW Finder: Find long tail keywords with low SEO difficulty https://kwfinder.com/ (https://kwfinder.com/) Next on the list: Social advertising platforms like Snapchat or Tik Tok Magical marketer:Kerry Barrett: Video Content Creator and Producer https://www.linkedin.com/in/kerrybarrett/ (https://www.linkedin.com/in/kerrybarrett/)

Apple and Facebook are fighting again! This time it’s over ads and user privacy. Apple is rolling out its iOS 14 updates with a privacy change that could result in Facebook experiencing a significant cut in its advertising revenue. Today we’re discussing what impact this has on you as an advertiser or as a publisher - and what you need to do about it. Joining me today to discuss that is a man who’s been a leader in the online ads industry for the past 20 years. He’s a former Head of Biddable Media at Cheapflights and the current CEO of Spades Media and the Founder of Elite Media Buyers - welcome to DMR - Jim Banks. Software I Couldn’t Live Without:Hemmingway app highlights lengthy, complex sentences and common errors in your writing (http://www.hemingwayapp.com/). Next on the List:Entity-based SEO Platform, to help you rank higher & stay ranked longer (https://inlinks.net/). Magical Marketer:Eric Seufert (https://www.linkedin.com/in/ericseufert/)