Digital Marketing Radio

Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.] On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including: Why Facebook advertising? What’s your second favourite online advertising network after Facebook? Can you talk me through how you go setting up a new campaign on Facebook? How do you target who sees the ad? What’s a great call to action? Are Facebook ads getting more expensive? What are the unique skills required for Facebook advertising compared with other paid networks? Why do people fail at Facebook ads? What’s in development - what’s the future of Facebook ads? [Tweet ""Too many founders think by selecting a niche...they're limiting their business" @jeff_goldenberg"] Software I couldn't live without What software do you curr