Digital Marketing Radio

Today I'm joined by a man who claims he's seen more quizzes than pretty much anyone in the world. He’s the founder of a quiz builder used by 30,000 brands including The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam. [You can find Josh over at TryInteract.com.] On this episode of Digital Marketing Radio we discuss whether online quizzes be part of your digital marketing strategy, with topics including: Why quizzes? Why do businesses like to use them? Why are quizzes better than other forms of lead capture? What are some of the better practises for creating a quiz? What’s the best length of a quiz? Does this change if more people using their mobile device to participate in the quiz? Is it best to offer incentives for people to complete a quiz? What are some of the mistakes that businesses make when creating a quiz? What are some of the first steps for businesses to get started? [Tweet ""Everything starts and ends with a connection between 2 people." @