Digital Marketing Radio

Today I'm joined by a man who’s appeared on some of digital marketing industry's top publications, including: Marketing Insider, Duct Tape Marketing, Convince & Convert and Digital Marketing Radio! He’s an agency senior strategist and oversees the direction and execution of all his clients’ integrated digital marketing & data analytics initiatives. Welcome to DMR, Sam Ruchlewicz. [You can find Sam over at Warschawski.com.] On this episode of Digital Marketing Radio we discuss what being data-driven really means, with topics including: I hear the term “data-driven” a lot. And sometimes I think that it’s quicker and more effective to just follow your gut. Is that wrong? What does being data-driven mean to you? Does every marketer need to be data-driven or is this only relevant for certain marketers? You also talk about an “economic value model for digital marketing” - what does that mean and why should companies use that approach? You also talk about “increasing alignment” - what do you mean by