Digital Marketing Radio

Today’s guest has been featured in Forbes, Superfast Business and Marketing Optimization TV - I’ve been on Marketing Optimization TV with Alex too! My guest has built up a popular email marketing podcast, The McMethod, with over 200,000 downloads to-date and he’s also founder of his own ecommerce email marketing agency. Welcome to DMR - John McIntyre. You can find John over at ReenGager.com. https://www.youtube.com/watch?v=IKBrzo1fZuE On this episode of Digital Marketing Radio we discuss how can e-commerce stores take advantage of email marketing, with topics including: Why focus on helping ecommerce stores? What is specifically different about email marketing for ecommerce? Is it essential to use a 3rd party service like Sendgrid for transactional emails? How do you use email to increase customer spend? Is it important to personalise email newsletters based upon a customer's product interest & if so, how do you do it? Where are the biggest lost opportunities that many businesses are missing out on