Digital Marketing Radio

I'm joined today by someone who leads the PPC & SEO efforts for a large multinational corporation. He’s Director of SEO & digital advertising at Pearson Education. Welcome to DMR, Jarrett Byrom. https://www.youtube.com/watch?v=OEul0LMeHks On this episode of Digital Marketing Radio we discuss  the challenges of digital marketing at a large corporation, with topics including: Is it better to have a small budget, and be able to make decisions quickly, or have a larger budget, and having to spend more time justifying why you want to do things? What are the particular challenges that you face heading up the digital marketing department in a large organisation? How do you justify doing what you want to do if senior management don’t really ‘get’ digital marketing? What about SEO - how do you sell that internally? What are some of the more effective digital marketing activities for Pearson at the moment? I can see that 40,000 staff work for Pearson and that your main website doesn’t seem to focus on sellin