Digital Marketing Radio

Today I’m pleased to be joined by the author of the most comprehensive and well-received book on Google AdWords in print - it’s called Advanced Google AdWords. Some of the brands that he’s worked with include Amazon, Yahoo, and Business.com. He’s the co-founder of Ad-Alysis - welcome to DMR, Brad Geddes! On this episode of Digital Marketing Radio we discuss  whether Google AdWords is to expensive for most businesses, with topics including: Is it really possible for a regular business to bring in lots of profitable traffic from Google AdWords nowadays - or is it much more difficult than it used to be? What are some of the biggest mistakes that you see companies making with Google AdWords campaigns? Is it more difficult for certain industries? What’s the secret behind achieving a great quality score? On a limited budget is it best to start with exact match keywords, or are there other just as effective ways to get going? Should a business use specialist landing page pages from companies like Unbounce