Digital Marketing Radio

I'm joined today by a man who markets a marketing agency - he’s the Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving major brands. Welcome to DMR, Mark Traphagen. You can find Mark over at StoneTemple.com. https://www.youtube.com/watch?v=XHfDn1iaK8o On this episode of Digital Marketing Radio we discuss  the antifragile Marketing, with topics including: What exactly is antifragile marketing? How do you build a marketing team to prepare for an uncertain world? How do you build a system that is capable of adapting to shocks? Is it possible for a large marketing team to react to unexpected events, or are smaller teams more naturally better suited to change course? If you’re a marketing director, in charge of a large department that’s been quite regimental in its past thinking, how do you introduce out-of-the-box thinking? What about people in your organisation who don’t like change, and just focus on doing their own jobs well - should they be pushed to