Digital Marketing Radio

https://www.youtube.com/watch?v=iQYiwQU7Jvc Today's guest describes himself as a consultant, a storyteller and a builder. He's also the Entrepreneurship Director of NEXT High School in Greenville South Carolina and one of the co-founders and original architects of The Space - an entrepreneurship programme at Wofford College. Welcome to DMR, Jeremy Boeh. On this episode of Digital Marketing Radio we discuss the art of storytelling in marketing, with topics including: Is it important for every marketer to understand the art of storytelling? How would you define being a good storytelling marketer? What would you say makes a good story? What's the starting point if you want to weave a better story about your brand? What are one or two examples of brands that do storytelling really well? I'm sure that you can do storytelling the wrong way as well - what are some of the pitfulls to avoid? Where do you incorporate a good story into your content - do you need to weave your story into all types of content