Journey To 7 Figures

Brian Tate, founder and CEO of Oats Overnight, talks about the challenges of running a breakfast business and how his 12 years experience as a professional poker player helped him to grow Oats Overnight to $5M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [02:00] How Brian went from poker into the breakfast business and seeing the market opportunity for overnight oats [03:45] The learning it took to manufacture their product and the struggles they had in the process [05:00] What going to market was like [07:28] Their strategies to get more customers [08:12] Deciding to work with Facebook in marketing their product [12:32] Adding Amazon as another channel [13:50] Figuring out the right audience to go after [18:04] Launching in Amazon and driving sales [21:38] The reasons behind their success and what inspires their flavors [23:40] Hiring poker players and the first roles that Brian brought into the team [26:08] T

Pete Caputa, CEO of Databox, talks about their strategy of creating an ecosystem for agencies to learn about Databox, and how building out a partner program helped Databox grow to $1.5M in annual revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:48] Pete’s experience at HubSpot [05:07] How Pete got involved with Databox [07:45] How Databox started [10:32] Building out the partner program at Databox [12:41] Pricing for Databox [13:16] What they do to attract more agencies to Databox [15:25] How they define top partners [16:02] How they went about finding agencies [17:37] Their strategy of creating an ecosystem for agencies to learn about Databox through article contributions [21:21] Creating surveys and getting input from different agencies [22:00] Why they outsource the writing of articles [24:36] The Databox free program and why they decided to keep it [28:28] How they got more users to use their software [30:00]

Christina Stembel entered the $3B online flower industry with no experience and very little money. With a dream to innovate on how business was done, she came up with a unique model that eventually led to Farmgirl Flowers’ $23.4M in revenue last year. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:48] What gave Christina the idea of going into the flower business [03:37] Some of the things that Christina saw with the major players in the online flower market that made her think she could come in and stand out [05:56] How Christina came up with Farmgirl Flowers’ unique business model [06:49] How they tackled the problem of “waste” in the flower industry [09:27] What they did to make their bouquet pieces different from the competition [10:47] How Christina started Farmgirl Flowers with her personal savings and how she got it launched off the ground [12:49] What their first year in business looked like [14:24] How they star

Heidi Jannenga, President and Co-Founder of WebPT, talks about how their cloud-based idea grew into the leading physical therapy software on the market. WebPT did over $80M in revenue last year with a 99% customer retention rate. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:38] How Heidi first came up with the idea for WebPT [06:03] How they saved a tremendous amount of money in building their platform by finding a technical co-founder [07:03] Launching their product, deciding on pricing, and getting customers [09:59] How much money they were saving versus how much money they were spending for transcription [10:41] WebPT’s secret sauce and how they started getting leads [13:13] Building WebPT’s marketing strategy [14:49] How much traffic they’re getting from their content and SEO [16:06] Creating brand awareness among university students [17:08] Doing trade shows and building their reputation [18:10] Going after the SM

Brian Scudamore, Founder and CEO of 1-800-GOT-JUNK? tells the importance of figuring out your values and setting a painted picture for your business. Now, 1-800-GOT-JUNK? has grown to over $309M in revenue with over 250 franchise owners around the world. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:45] How Brian started his business [03:23] How he got his first customers and leveraged the power of free press [04:50] What it was like to fire all his people and rebuild the business from scratch [06:17] Brian’s lesson learned on partnership and mentorship [07:43] The process of defining the business culture and values, and figuring out the right people to hire [09:39] What they do to make sure that they’re incentivizing those core values [12:02] The value of mentorship and what it was like to join the Young Entrepreneurs’ Organization (now Entrepreneurs’ Organization) [16:06] Why Brian decided to go down the franchise route

Patrick Campbell, Co-founder and CEO of ProfitWell, talks about how they grew to over $10M in revenue by taking on the role of pricing experts for their clients and revolutionizing how businesses price their products and services through their technology. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:40] How they got the idea for Price Intelligently and what it does [02:46] The pricing problem and how they went about trying to solve it [07:14] How they took their idea to their first customers [09:12] How they got potential customers interested in their content [11:26] What it looks like for someone who wants to improve their pricing [13:25] Tactical things that you can do to improve your pricing [14:39] How they work with their customers [15:45] How they handled things in the early days of Price Intelligently [17:58] The strategies they used to grow their business [19:44] Outsourcing their sales and finding the right pers

David Darmanin, founder and CEO of Hotjar, talks about how they successfully got people to use their product in its beta phase and eventually monetized it. Find out how they have grown to $16.5M ARR and 21K paying customers in just 4 years. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:30] The origin stories of how they got started with Hotjar [03:50] What Hotjar does and how they marketed it [05:11] What they did to drive customers’ interest in their product [07:00] Hotjar’s many different features and how they were developed and launched [08:58] How they started monetizing their product by creating a public roadmap [11:51] The types of incentives they put in place to get referrals [15:17] How they got traffic and got people to find out about their product outside of the referral program [18:40] How they covered the costs during the beta period stage of their product [21:58] How they figured out how much they were will

Squatty Potty’s CEO and co-creator, Bobby Edwards, talks about how Squatty Potty became the talk of the town when it got picked up by Howard Stern, and how their success on Shark Tank and their viral “unicorn video” ultimately led to $28M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.     Topics Discussed in this Episode: [01:38] How they came up with the idea for Squatty Potty [05:12] How they first started manufacturing their product [07:15] How they went on the influencer route [09:43] How they began to scale their business and crafted the message to get people to respond to their product [12:42] How getting on Dr. Oz and being talked about by Howard Stern impacted their sales [14:24] How they scaled up in terms of manufacturing [16:32] How they went about the process of selecting their manufacture [17:36] How they did their PR and marketing [22:48] How they got into Shark Tank and ultimately got an investment from Lori Greiner [24:54] How they

Smart Nora is the revolutionary contact-free snoring solution that earned a spot on Oprah’s Favorite Things in 2017. Its CEO and co-founder, Behrouz Hariri, talks about how they raised over $1M in Kickstarter and eventually grew to $8.5M in annual sales. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.     Topics Discussed in this Episode: [01:32] How Smart Nora came to be [03:17] Smart Nora as a product solution and the product design process [08:04] Some of the feedback that they got that led to changes in their product design [10:58] How much they invested in testing and designing their product [12:55] What they did to prepare for the $1M in pre-orders that they got [14:21] The Kickstarter process and their next steps after creating their Kickstarter video [17:54] Behrouz’s tips on what to do on the PR side [19:24] How they sold their pre-orders on their Shopify store [23:33] How they got their product manufactured and how long it took [26:38] How they manage

Brandon Bruce co-founded Cirrus Insight, an all-in-one productivity sales platform that connects Gmail and Outlook with Salesforce. Find out how they grew to having over 150,000 paying users across 5,000 companies and gained up to $12.8M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:36] How they came up with the idea for Cirrus Insight [04:56] How Brandon knew that his friend was going to be a good business partner [07:28] How they managed the transition period before they launched their business and getting their first customers [10:53] How they got feedback from beta users [14:15] How they got people to start as free users to becoming their first customers [19:21] How they decided to launch their product and move forward with their business [22:40] What the early months looked like for Cirrus Insight in terms of revenue [24:47] How their first hires helped them grow the business [25:53] How they developed th

Jonathan Buford co-founded Arizona Wilderness Brewery without a brewing background and turned it into the #1 rated new brewery in the world in 2013. Listen to this episode to learn how they did it and last year generated $5.5M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:24] How Jonathan transitioned from a window cleaning business into the brewery business [06:02] How he learned how to brew beer and got things started [10:07] How they marketed the business and raised the money they needed in a short amount of time [11:50] How they signed a lease and started construction for the brewery [15:31] Why they had to delay their opening for quite some time [18:54] How they developed this incredible quality product [23:07] How they leveraged getting awarded Best New Brewery in the World to create a buzz [25:09] Jonathan’s marketing strategy advice [29:04] What worked and what didn’t work for them when it came to hi

Melissa DiGianfilippo and Alexis Krisay founded marketing agency, Serendipit Consulting, which services clients like Orangetheory Fitness, Dry Bar, and Modern Acupuncture. Learn how they’ve grown it to $3M in sales last year with 28 employees. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:24] How Melissa and Alexis first started Serendipit [03:25] How they knew that they would be good business partners [05:42] How they divided their roles and what it has been like for them to work together [09:18] The challenge of staying in their lanes in regards to managing their team [10:46] How they picked the right clients [14:00] How they productized their service and came up with a pricing plan or retainer [16:52] How they improved their client retention and work with their ideal clients [20:05] How they make sure that they’re getting enough leads of their ideal clients by doing PR for themselves [25:39] Who are some of their franc

Clay Collins built LeadPages to over $30M in annual revenue with over 40k paying customers. In this interview he shares the 5 laws of building a 7 figure SaaS business from scratch based on the lessons he learned. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:56] How Clay would start Leadpages if he were to do it all over again [06:32] Why creating a content community first is important [09:52] When you should start creating a product and how to solicit feedback from your community [11:14] The Rule of Five Ones [16:36] The Five Laws of Setting Up a Seven-Figure SaaS Business from Scratch [23:51] Hiring the technical co-founder [26:15] Doing top-down hiring [32:02] Having upfront communication with your hires and how to manage them [36:07] What Clay did that had the biggest impact on his growth Key Takeaways: If you can’t get someone to opt-in to be a member of your community, the chances of them actually giving you m

Scott Harkey has built OH Partners to $35M in annual revenues. Find out the hiring strategies they used to grow to 120 employees, the pruning process to focus on their best clients, and how they close deals like a $50M contract with the Arizona Lottery. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:30] How Scott and his business partner got started with OH Partners and their vision for the company [03:28] How they went about getting their first clients and learning from failure [06:24] How they started closing deals and picking big clients like Arizona State University [09:34] Working with sports franchises and understanding the business metrics better than their competitors [11:47] Strategies in building relationships with key decision makers of organizations [14:24] How they succeeded in getting their first big client, the Arizona Lottery, and what they were able to do for them [18:21] The research that they did that im

Learn how Brad Martineau grew his agency, SixthDivision, by focusing on a single marketing channel, how he productized his services and the innovative delivery method that allowed him to charge premium pricing, resulting in $3M in annual revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:20] What led Brad to start SixthDivision [05:10] How they first started getting clients [09:35] What it was like for them to sponsor the Infusionsoft User Conference for the first time [16:25] How they serviced their clients and deliver results [21:42] How they did custom work for clients [24:04] How they grew their team and their journey to their first million [27:15] How they trained their employees and trusting them to deliver to clients [28:58] How they built recurring revenue [30:26] How they figured out what to do in order to keep clients for a long time [33:04] What are their marketing and sales strategies [37:00] How they gr

Learn how 25-year-old Josh Elizetxe developed a revolutionary teeth whitening product, branded it by partnering with celebrities like Floyd Mayweather and Rob Gronkowski and how he has grown it to seven figures, on track for $25M this year. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:43] How Josh got interested and involved in the teeth whitening space [04:09] How they got started with their product and finding the right consultants and advisory team [08:31] What the manufacturing process was like [11:24] How to avoid getting screwed over by bad manufacturing hires [15:31] How they started selling their product [19:06] How they’re promoting their product and their influencer marketing strategy [23:57] What it means to lose money well [29:04] How they choose the influencers to work with [33:10] How they are funding the business [36:41] What had the biggest impact on the growth of Snow Teeth Whitening Key Takeaways: I

DigitalMarketer has over 15,000 paying members and half a million subscribers that trust them to learn about digital marketing. Learn how they grew past the $1M and $5M ARR plateaus and how Ryan Deiss’ business model had to change.Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:35] How Ryan got into the traffic conversion space and what it was like back then when he were just starting [07:33] How Ryan was able to build an email list and the pivotal moment that eventually launched DigitalMarketer [12:16] When DigitalMarketer became an actual company and how they built the business [16:23] What they did to change DigitalMarketer from a personality-driven brand into a company-driven brand and some of the big shifts that they made in the company [25:15] What it was like when DigitalMarketer went almost bankrupt [27:57] What they did to improve their customer churn and create the stickiness that made customers keep coming back

Learn how in just three short years, Jessica Stellwagen grew CoolSculpting provider, Bodify, to $2.2M in sales with 40% net profit and just three employees. Even if you don’t have a clinic, there’s lots to learn from their marketing and growth strategies. Visit https://www.leadquizzes.com/podcast for complete show notes of every podcast episode Topics Discussed in this Episode: [03:58] What is CoolSculpting? [04:33] How did they raise the funds to start a CoolSculpting practice? [07:10] How did they know where to go with the business and find the perfect space? [09:21] What were some of the big advantages of specializing their services? [12:34] How did they start getting clients? [14:37] How did they get people to opt-in in their website? [17:40] How do they position themselves as the best? [20:17] How do they get the leads from their website to actually come for a consultation? [24:43] What kind of training do they put in place for their team to do a good job in getting clients? [27:04] What was their PR s

Learn how Raj Jana created JavaPresse, a side hustle selling coffee grinders on Amazon from a business that had 90% refunds in the first two months, to selling 150k products and $2.3M in sales.  Topics Discussed in this Episode: [01:28] What made Raj decide to get into entrepreneurship [07:56] Some of the first steps Raj took to figure out what kind of product he wanted to create [16:00] Raj’s financial situation at the time when he started the company [19:08] How they got to $23,000 in sales that first year [22:15] The strategies they used to get reviews for the product [24:15] What happened when they started having problems with their product [30:57] How they scaled the business even higher and built a brand that people wanted to be around Key Takeaways: You shouldn’t just follow your passions when it comes to picking niches. There needs to be a marriage between what you want to do and who needs the help. Having a full-time job is really underrated when you’re starting a company. Not only does it give yo

In just five years, Garrett Moon has built CoSchedule from 0 to 7 figures in revenue, 9,000 customers, 1.5M monthly page views, and over 350k email subscribers. Listen to this episode to learn exactly how he did it. Topics Discussed in this Episode: [01:31] How Garrett started with his first agency and how far they got before moving forward with CoSchedule [04:37] The idea for CoSchedule and how they decided it was the product to move forward with [10:36] How they focused on getting customer feedback and understanding customers’ problems [14:17] What was their method of getting customer feedback? [15:28] What were their original SEO strategies? [17:12] What was their promotion strategy? [20:04] Launching the Actionable Marketing Podcast and how it has impacted their growth [23:22] What is their email list growth strategy and what were its drivers? [26:18] What were the 10X projects they released? [30:56] How they dealt with product changes and client base changes Key Takeaways: When you’re an agency and y