Journey To 7 Figures

David Darmanin, founder and CEO of Hotjar, talks about how they successfully got people to use their product in its beta phase and eventually monetized it. Find out how they have grown to $16.5M ARR and 21K paying customers in just 4 years. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:30] The origin stories of how they got started with Hotjar [03:50] What Hotjar does and how they marketed it [05:11] What they did to drive customers’ interest in their product [07:00] Hotjar’s many different features and how they were developed and launched [08:58] How they started monetizing their product by creating a public roadmap [11:51] The types of incentives they put in place to get referrals [15:17] How they got traffic and got people to find out about their product outside of the referral program [18:40] How they covered the costs during the beta period stage of their product [21:58] How they figured out how much they were will