Journey To 7 Figures

Melissa DiGianfilippo and Alexis Krisay founded marketing agency, Serendipit Consulting, which services clients like Orangetheory Fitness, Dry Bar, and Modern Acupuncture. Learn how they’ve grown it to $3M in sales last year with 28 employees. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode: [01:24] How Melissa and Alexis first started Serendipit [03:25] How they knew that they would be good business partners [05:42] How they divided their roles and what it has been like for them to work together [09:18] The challenge of staying in their lanes in regards to managing their team [10:46] How they picked the right clients [14:00] How they productized their service and came up with a pricing plan or retainer [16:52] How they improved their client retention and work with their ideal clients [20:05] How they make sure that they’re getting enough leads of their ideal clients by doing PR for themselves [25:39] Who are some of their franc