Journey To 7 Figures

Heidi Jannenga, President and Co-Founder of WebPT, talks about how their cloud-based idea grew into the leading physical therapy software on the market. WebPT did over $80M in revenue last year with a 99% customer retention rate. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:38] How Heidi first came up with the idea for WebPT [06:03] How they saved a tremendous amount of money in building their platform by finding a technical co-founder [07:03] Launching their product, deciding on pricing, and getting customers [09:59] How much money they were saving versus how much money they were spending for transcription [10:41] WebPT’s secret sauce and how they started getting leads [13:13] Building WebPT’s marketing strategy [14:49] How much traffic they’re getting from their content and SEO [16:06] Creating brand awareness among university students [17:08] Doing trade shows and building their reputation [18:10] Going after the SM