Journey To 7 Figures

Smart Nora is the revolutionary contact-free snoring solution that earned a spot on Oprah’s Favorite Things in 2017. Its CEO and co-founder, Behrouz Hariri, talks about how they raised over $1M in Kickstarter and eventually grew to $8.5M in annual sales. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.     Topics Discussed in this Episode: [01:32] How Smart Nora came to be [03:17] Smart Nora as a product solution and the product design process [08:04] Some of the feedback that they got that led to changes in their product design [10:58] How much they invested in testing and designing their product [12:55] What they did to prepare for the $1M in pre-orders that they got [14:21] The Kickstarter process and their next steps after creating their Kickstarter video [17:54] Behrouz’s tips on what to do on the PR side [19:24] How they sold their pre-orders on their Shopify store [23:33] How they got their product manufactured and how long it took [26:38] How they manage