Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Geoff Crain is the Senior Director of Sales and Marketing at Kingstar Media, Canada’s top performance marketing agency. The agency designs and implements winning media strategies based on each client’s goals. As a seasoned media professional, Geoff has amassed over 12 years of experience in planning, purchasing, and optimizing offline and online media for some of the most distinguished brands in the world. He has a proven track record of successfully executing media buys across all advertising mediums, such as linear TV, radio, DOOH, CTV, SEM, SEO, programmatic, and paid social while managing high-volume media campaigns across Google, Meta, and TikTok. In this episode… In today's highly competitive business landscape, having a great product or service alone is not enough to guarantee success. To significantly impact your industry, effectively marketing your offerings to your target audience is crucial. According to performance marketing expert Geoff Crain, this is where media advertising comes in. However, de

Ed O’Keefe is a father of seven who grew up in a household of 13 children. A serial entrepreneur, he has started multiple companies from scratch to build them up to seven and eight figures, and is the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning. In dentistry, Ed sold over $50,000,000 in marketing systems and seminars; he started Marine Essentials and has sold over $60,000,000 in health supplements. Ed hosts his own podcast, the Ed O’Keefe Show and invests in KNOW Foods — a health food company that is disrupting the food industry. In this episode… Are you tired of your business plateauing or backsliding in sales? You're not alone — many entrepreneurs face this challenge at some point in their journey. However, there's a solution that's been gaining popularity. Ed O'Keefe's offer wingman strategy is helping entrepreneurs supercharge their sales and take their business to the next level. It involves leveraging a trusted partner to do all of the marketing for you. Your wingman will

Brad Martineau is the Co-founder and CEO of SixthDivision, a brand empowering entrepreneurs to build a successful business by providing the tools to get better reporting, visibility, and more clients. With over 14 years of experience building small businesses, his expertise lies in simplifying complex concepts and bridging the gap between theory and execution. As the sixth employee at Infusionsoft, Brad played a pivotal role in creating the marketing automation space for small businesses. In addition, he is also an accomplished basketball and entrepreneur coach passionate about teaching and helping people understand challenging concepts. In this episode… Running a business is no easy task; it requires a lot of hard work, dedication, and perseverance. The most challenging aspect of running a business is managing multiple tasks simultaneously. From marketing to sales, every aspect of your business demands your attention. So, how can you satisfy your clients while making your team's life easier? Serial entrepren

Cliff McDonald is Co-founder and Managing Partner of Brainheart Growth, a consulting firm oriented toward advising lower mid-market businesses on revenue growth. He also serves as the Chief Growth Officer and chairman of the advisory board at RehabPath, overseeing its expansion from a small team to an enterprise with over 55 staff members. Cliff firmly believes in compassionate business strategies and advocates for the intrinsic worth of core values and human-centric approaches within organizations. In this episode… It’s no secret that the lack of a common vision amongst employees and an inconsistent set of core values can sink any company. Cliff McDonald shares the valuable life lessons and core values passed on by his father, which shaped his perspective on leadership, compassion, and diversity. Cliff brings that perspective into the core mission of Brainheart Growth while emphasizing the challenges of promoting revenue in companies that lack brand awareness. He highlights the use of technology, like CRM sy

Jean-Pierre Lacroix is the Founder and President of Shikatani Lacroix Design, an international design firm specializing in creating immersive experiences that connect in the blink of an eye. He is also a registered graphic designer in Ontario, a credential that demonstrates his professional standards and ethics. As a visionary leader with over three decades of experience in the branding and design industry, Jean-Pierre has helped Fortune 500 companies transform their brands and organizations through his unique “ThinkBlink” process, which combines strategic foresight, design innovation, and consumer experience engineering. He is also an accomplished speaker, author, and educator who has shared his insights and expertise on global stages, in best-selling books, and at prestigious institutions. In this episode… Building a successful retail business requires significant effort and dedication, but one crucial aspect not to overlook is the value of design. Good design is essential for creating a powerful brand iden

Richard Walker is the CEO of Quik!, a provider of forms automation and management solutions for companies looking to maximize efficiency and productivity. He started Quik! in 2002 to help people spend less time on paperwork and more time on what they do best. Before Quik!, Rich was a business consultant with Arthur Andersen. He is a published author of two books and a father of three boys. In this episode… Building a SaaS-based company is a challenging but rewarding journey. As an entrepreneur, you have a unique opportunity to create software that solves real problems and delivers value to your customers. But to succeed in such a competitive market, one must go beyond simply building a great product. To stand out and attract loyal customers, business consultant and entrepreneur Richard Walker says your software must be easy to use and intuitive. You don't want your users to struggle with complex features or spend hours figuring out how to use your product. Instead, you want to create a seamless and delightful

Robert Burko is the Founder and CEO of Elite Digital Agency, an award-winning digital agency headquartered in Toronto, Canada. With a sophisticated marketing strategy and cutting-edge digital tactics to execute programs that exceed expectations, Elite has been helping clients leverage the digital landscape to achieve their goals for 20 years.  Robert was also the Founder and President of Elite Email, a world leader in email and mobile marketing solutions. As one of Canada's chief email and digital marketing specialists, he has appeared on national television, radio programs, podcasts, and countless print publications across North America. Recognized as a thought leader in his industry, Robert speaks as an expert in his field at high-profile events both within his industry and for those outside who are looking for easy online business solutions. In this episode… In today's digital age, marketing has become more complex than ever before. The rise of social media and the constantly evolving digital landscape has

Corey Quinn is a self-employed Fractional CMO and GTM Strategist at Corey Quinn, Inc., where he helps agencies escape founder-led sales with the deep specialization method and break the cycle of flat sales and high customer churn. He has spent over 15 years in marketing and sales leadership roles at numerous respected digital agencies. Previously, Corey was Chief Marketing Officer of Scorpion, an agency he helped scale from $20 million to $150 million in seven years. He is also the host of The Vertical Go-To-Market Podcast. In this episode… Building an agency from scratch can be both exciting and challenging. Most agencies reach a certain point in revenue and get stuck, not knowing how to navigate and scale. However, it’s possible to overcome these obstacles and succeed with the right mindset and strategy. Marketing expert Corey Quinn says that building a founder-led sales business is a barrier to success in the agency world. It causes the agency to reach a certain point and get stuck because it depends on th

Mark Gascoigne is the CEO of Trampoline Branding, a full-service marketing communications agency based in Halifax, Nova Scotia. He is highly experienced with over 30 years of work in professional marketing. Mark has a strong background in integrated marketing, communications, advertising, and marketing strategy. Before Trampoline Branding, he held various leadership positions at Twist & Bits, including Managing Director and Director of Strategic Services. In this episode… With so many businesses vying for attention in today's marketplace, it can be challenging to stand out. Creating a brand that resonates with customers and accurately reflects the company's mission and values is essential. Experienced marketing professional Mark Gascoigne says that branding is crucial for any business — it is how a company presents itself to the world, and it can significantly impact its success. A strong brand can help a company differentiate itself from competitors, build customer trust, and create a loyal following. Ho

Will Nitze is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. IQBARs are keto, vegan, and paleo-friendly, and are made with nutrient-dense ingredients. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. In this episode… Mental exhaustion is increasingly prevalent for many from work, school, and other obligations, making it all the more challenging to eat healthy. So, how can you regularly improve your brain and body performance?  Some foods can help you feel structurally sound, energized, and operate at your best. A passion for mental performance and long-standing interest in the brain propelled Will Nitze to create IQBAR protein bars, hydration mixes and instant coffee that promote sustained cognitive energy, performance, and health. He shares his journey as an entrepreneur in building a nutrition

Phil Haid is the Co-founder and CEO of Public Inc., an agency that is redefining the role of corporate engagement in social issues. With a career spanning over two decades, his work extends to collaborations with leading brands like Johnson & Johnson, Starbucks, and more, helping them navigate and amplify their social impact in the world.  As a member of the B Corp movement, Phil consistently advocates for businesses to be a force for good, integrating social benefits within their core strategy. In this episode… Can a strong and successful company also make a positive social impact on the world? According to Phil Haid, it can be an uphill battle to convince companies to buy into the “profit with purpose” thesis, but through determination and market evolution, it’s possible to guide even giants like Johnson & Johnson and Starbucks to marry profit and social impact. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz is joined by Phil Haid, CEO and Co-Founder of Public Inc., who explains

  Devon Bate is the Founder of SEO Brothers, a leading provider of white-label search engine optimization services and direct SEO services for agencies. SEO Brothers helps businesses enhance their online visibility and achieve top rankings in search engine results. Devon is an experienced SEO professional who helps companies of all sizes achieve their revenue growth goals using SEO and data analytics. Before his role at SEO Brothers, he served as the Lead SEO Specialist at Hoyes Michalos, where he successfully increased the company's organic performance by 33% year over year and improved its visibility in multiple cities across Ontario.  In this episode… As an expanding agency, adding value to your clients is vital to helping them grow. Search engine optimization can be an effective solution for achieving their business objectives while also providing a new revenue stream for your agency.  According to Devon Bate, SEO is a great way to help businesses enhance their online visibility and achieve top rankings i

Peter Bolt is the CEO of Camp Jefferson, an advertising agency that helps clients grow their brands. He has over 20 years of experience in marketing in Canada and the US, and has been instrumental in the establishment and growth of numerous successful agencies. Peter has spearheaded Camp Jefferson’s growth, leading it to annual revenues of over $6 million. In this episode… Peter Bolt takes us behind the scenes of Camp Jefferson, an advertising agency that has established itself as a force to be reckoned with in the North American market. Peter discusses how the agency uses strategic marketing techniques to drive brand choice and growth for their clients. He delves into the company's comprehensive discovery and research methods, including the use of choice audits, which strip down consumer preferences by eliminating factors such as price to isolate the true motivators behind decision-making. Peter also illustrates the importance of understanding the DNA of a brand by engaging with all the key stakeholders with

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012 where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Podcasting has emerged as a powerful tool for entrepreneurs to foster relationships, showcase their expertise, and attract clients. However, producing a quality podcast requires specific skills and abilities.  John Corco

Bryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called “the Uber for lawn care” by Entrepreneur magazine, with over 300,000 active users completing thousands of transactions daily. Before starting GreenPal, Bryan founded Peachtree Inc., one of the largest landscaping companies in Tennessee, growing it to over $10 million a year in annual revenue before its acquisition by Lusa Holdings in 2013. He has extensive expertise in entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit. In this episode… Growing a business can be an exciting and rewarding experience, but it also comes with its fair share of challenges. From expanding your customer base to managing your finances, many factors can impact the success of your business. The key to overcoming these challenges is having a solid foundation of systems in place. According to Bryan Clayton,

Sammy Davis is the Founder and CRO of The Well, a human-centered marketplace that offers services in accounting, marketing, advertising, communications, and technology. The Well provides clients with advice and support while recommending the best individuals and teams to handle each job. Sammy has extensive experience in the advertising industry, entrepreneurship, and business consulting. Before founding The Well, he served as the CEO of Impact Communications. In this episode… Many entrepreneurs are tired of endless recruitment processes and struggling to find the right talent for their company. Where can they get the recruitment support to find the talent they need to take their business to the next level? Sammy Davis says that hiring should be an effortless and seamless process. However, finding good talent can be a daunting task. Whether looking for a seasoned professional, a full-time employee, someone who can work remotely, or someone just starting, it's crucial to have a streamlined hiring process. Howe

Scott Markman is the Founder and President of MonogramGroup, a global brand consulting and creative agency. MonogramGroup specializes in serving middle-market B2B companies and private equity firms. With over 30 years of experience, Scott has managed clients in consumer, B2B, and NFP sectors including consumer products, industrial and tech products, retail, financial and professional services, and the arts. He has lectured about brands and marketing worldwide, and his work has been featured in many publications including The Wall Street Journal, Advertising Age, ARD German TV, Chicago Tribune, and more.  In this episode… Running a private equity firm is challenging. It could be wise for entrepreneurs in this sector to think about rebranding. This way, they can communicate who they are and what they stand for to their customers. But how do they go about creating a great brand? Scott Markman, a market leader in rebranding for the private equity sector, says that a great brand can inspire loyalty, trust, and eve

Adam Radulovic is the Founder and President of XL.net, a company specializing in outsourcing IT departments for small businesses. With a unique business alignment process, XL.net eliminates 80% of technology issues by proactively auditing and optimizing IT systems.  Previously, Adam was a director at divine/Parlano, a software company renowned for enhancing knowledge worker effectiveness in Fortune 500 companies, which was acquired by Microsoft in 2007. In this episode… In IT, it’s vital to not only react to issues, but to prevent them from arising in the first place. Join Adam Radulovic as he opens up about the threats businesses face in terms of cybersecurity, recounting a harrowing episode of a breach his team helped contain. He underscores how major cyber incidents can escalate beyond data loss to personal threats, stressing the need for robust security measures. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Adam Radulovic, the Founder of XL.net, a company revolutionizing outsou

Kevin Hundal is a Certified EOS Implementer® with a rich background in entrepreneurship spanning over 20 years. He has built, scaled, and pivoted multiple companies, encountering unique challenges in areas such as people management, process optimization, cash flow, and leadership. Since 2009, Kevin has been employing the Entrepreneurial Operating System in his various ventures, gaining critical insights into the advantages and challenges of running a business with and without EOS®. Beyond his business acumen, Kevin has a talent for energizing teams and fostering a culture of collaboration. He specializes in breaking through operational ceilings by creating a unified team environment where each member can contribute in a meaningful way. With experience mentoring over 60 companies to achieve the $1 million mark and boasting an average client growth rate exceeding 15% year-over-year, Kevin focuses on instilling a blend of vision, traction, and health within businesses, irrespective of their size or industry. In

Stewart Gandolf is the CEO of Healthcare Success, a full-service brand performance marketing agency focused on healthcare and recognized as a thought leader in the industry. Over the past 20 years, he has marketed and consulted for over a thousand healthcare clients ranging from practices and hospitals to multi-billion dollar corporations.  Stewart began his career with leading advertising agencies including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally’s Total Fitness. He is a renowned speaker who has shared his expertise at over 200 venues across the United States. Additionally, he has written for numerous industry-leading publications as an author and expert resource, including the Healthcare Success Insight blog. In this episode… Marketing is the backbone of every business. Doing it right helps increase brand awareness, attract new customers, and build a loyal patient base. As for entrepreneurs in the healthcare space, how can they successfully grow their brands t