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Peter Bolt is the CEO of Camp Jefferson, an advertising agency that helps clients grow their brands. He has over 20 years of experience in marketing in Canada and the US, and has been instrumental in the establishment and growth of numerous successful agencies. Peter has spearheaded Camp Jefferson’s growth, leading it to annual revenues of over $6 million. In this episode… Peter Bolt takes us behind the scenes of Camp Jefferson, an advertising agency that has established itself as a force to be reckoned with in the North American market. Peter discusses how the agency uses strategic marketing techniques to drive brand choice and growth for their clients. He delves into the company's comprehensive discovery and research methods, including the use of choice audits, which strip down consumer preferences by eliminating factors such as price to isolate the true motivators behind decision-making. Peter also illustrates the importance of understanding the DNA of a brand by engaging with all the key stakeholders with