Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Ian Ash is Co-founder of Dig Insights, a tech-enabled insight and strategy consultancy on a mission to help insights teams answer the question "what next?" He is the Creator of Upsiide, an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, clever, and cost-effective way. Ian has over 20 years of experience leading large-scale international market research projects across different industries. He provides his clients with expertise in brand valuation, data mining, customer segmentation, market optimization, concept testing, and usage and attitude studies. In this episode… In today's rapidly changing business world, innovation is the cornerstone for staying ahead of the competition. However, an overabundance of ideas can make it challenging for brands to determine which ones will be the most effective. Market researcher Ian Ash suggests that entrepreneurs can leverage the power of data analytics to make informed decisions about which innovat

Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets. Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business challenges. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario. In this episode… The contemporary business landscape is often characterized by an ever-growing dependence on data to succeed. However, discerning the proper data and sources, analyzing, and implementing it can pose significant cha

Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda's work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets.  As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across the media industry using new and emerging technologies. She also serves as the Global CEO of Arts Help, a not-for-profit organization recognized for its significant contributions to the creative industries. In this episode… Out-of-home advertising is a powerful marketing tool for businesses of all sizes. However, executing an effective OOH advertising campaign can be challenging. Many companies lack the experience and know-how

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations across healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society. In this episode… In an age where data is abundant, the challenge lies in harnessing its true power to drive business growth. How can organizations transform raw data into actionable insights that propel them forward? This pivotal question lies at the heart of today's data-driven business landscape. According to Luke Komiskey, a seas

Greg Quinn is the CEO and Principal of X-Design Inc., a highly regarded interior design firm in Canada. As a founding principal of the company, he has overseen the successful execution of more than 3,000 projects for clients across the globe, delivering innovative and effective solutions that meet their specific requirements and expectations. Greg possesses a strong background in strategic planning, design development, interior design, and project management, with over 29 years of experience in firm leadership. He has also served as the President of The Association of Registered Interior Designers of Ontario. In this episode… Designing commercial spaces is a multifaceted task that people should not take lightly. It is a complex process requiring a deep understanding of the company's work, culture, and the overall objectives of the space. Fortunately, some experts specialize in designing commercial spaces for businesses, companies, and organizations. According to Greg Quinn, a seasoned architect and interior d

Shaheem Alam is the Co-founder and CEO of FiveRings Marketing, a full-service agency helping B2B companies in the US create repeatable, scalable, and predictable sales and marketing strategies to grow more revenue. He started his entrepreneurial journey at 20, with his first venture showing him incredible highs and crushing lows.  Before FiveRings Marketing, Shaheem was in sales, doing door-to-door sales and growing massive sales teams. He has also been a member of TEC Canada, an account executive at RenoRun Inc., a direct sales executive at Eco Energy Home Services Inc., and founded Triton Marketing LLC. In this episode… As a B2B company, generating revenue is a top priority. However, creating repeatable, scalable, and predictable sales and marketing strategies to consistently achieve this can be challenging.  With so many channels to choose from, including LinkedIn sales outreach, cold calling, email outreach, inbound marketing, paid media, content marketing, and many more, it's easy to get overwhelmed. Mar

Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry. Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of marketing. Before shyft, she held senior roles at Viewbix, JK Design, MyClothingCalendar, and more.  In this episode… Digital marketing has become an integral aspect of any modern business strategy. Through effective digital marketing techniques, businesses can reach a wider audience, build brand awareness, and drive sales. However, it's not just about reaching as many people as possible; it's imperative to understand your t

Casey Binkley is the Founder and CEO of Movia, a company helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Casey is also the Founder of Mobilytics, a leading measurement and analytics provider for the out-of-home advertising industry. With his background in entrepreneurial studies, he excels at identifying opportunities and helping businesses get off the ground. In this episode… Out-of-home advertising has been a popular and effective marketing strategy for decades. It is a type of advertising that targets consumers outside their homes by utilizing methods such as billboards, posters, trucks, and digital displays. However, it requires a strategic approach to execute it effectively. Serial entrepreneur Casey Binkley believes in the potential of OOH advertising, as it can reach a large and dive

Dorothy Czylyski is the Partner and President of No Fixed Address Health, the healthcare division of No Fixed Address Inc., an independent and borderless full-service agency. Her expertise lies in the healthcare and pharmaceutical industry, where she has proven to be an effective client services, marketing, and operations officer. Dorothy has a track record of translating organizational and brand strategy into action and leading successful business growth initiatives. Before joining NFA Health, Dorothy held senior positions at Fresh Squeezed Ideas, Klick Health, SCRIPT, and Publicis LifeBrands Medicus. Her leadership style is based on her passionate commitment to engaging cross-functional teams to achieve internal company and external business objectives. Dorothy is an accomplished leader who excites, engages, and energizes people to be successful and deliver results. In this episode… The pharmaceutical industry is a rapidly evolving landscape with constantly changing regulations and market trends. To navigat

Rafi Arbel is the Founder and President of Market JD, a firm that specializes in online marketing for law firms. Since 2000, Rafi has leveraged his background as a former litigator who ran his own practice to help lawyers grow their client base. His expertise was honed at a leading provider of online marketing and legal research, where he developed a deep understanding of law firm marketing and operations. Rafi founded Market JD to offer personalized online marketing solutions to smaller law firms. He is also a respected speaker at various bar associations and legal conferences, sharing his knowledge on internet marketing.  In this episode… How can law firms effectively harness the power of digital marketing to enhance their growth and visibility? What does it take to create a successful online strategy tailored to the unique needs of legal professionals? According to Rafi Arbel, a former litigator turned digital marketing expert, the key lies in creating bespoke marketing strategies that cater to the nuanced

Dr. Eli Lebowitz is a renowned expert in the field of childhood and adolescent anxiety and serves as the Director of the Program for Anxiety Disorders at the Yale Child Study Center. His expertise includes extensive research on the development, neurobiology, and treatment of anxiety and related disorders, with a focus on how generations and families influence these conditions. Dr. Eli developed SPACE (Supportive Parenting for Anxious Childhood Emotions), a pioneering parent-based treatment program for childhood and adolescent anxiety. This method — proven effective in randomized controlled trials — shifts the focus from children to parents, helping them modify their behaviors to treat their children’s anxiety issues, including separation anxiety, social and generalized anxiety, fears, phobias, panic disorder, and OCD. In this episode… Navigating childhood anxiety can be a daunting task for any parent, especially when facing inadequacy and guilt for failed treatments. How can you support your anxious child eff

Kyle Orlando is the President of EDealer, a Toronto-based company composed of experts in online car sales catering to clients across all 10 provinces. Possessing a wealth of experience in the automotive industry, Kyle is a seasoned marketer with a proven track record. He is proficient in digital marketing, including search engine optimization, marketing management, project management, digital strategy, and paid digital media. Before joining EDealer, he was a marketing intern at Shaker Recruitment Marketing, a full-service recruitment marketing agency.  In this episode… The automotive industry is undergoing a massive shift, and car dealers face unprecedented challenges to keep up with the changing market dynamics. With the rise of digital technologies, it's essential to embrace the online world to boost sales. However, digital marketing can be complex and daunting, requiring expertise in various areas.  From website development to social media, content strategies to inventory hosting, backend systems, and more

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps people grow their expertise in digital marketing. Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News, and many more. Dennis is also the CTO at ChiroRevenue and a contributor at Adweek, Social Media Examiner, Social Media Club, Tweak Your Biz, 3Q/DEPT, and Business 2 Community. He previously served as a technical marketer at Yahoo, where he built its analytics as an early search engineer. He is also the Host of The Coach Yu Show, interviewing experts to extract their know-how for the community to follow. In this episode… In today's business landscape, digital marketing has become an i

Mark Emond is the Founder and CEO of Demand Spring, an integrated revenue marketing consultancy working with B2B marketers in building and implementing the marketing strategies and technology stacks that drive transformation and top-line results. The firm works with organizations ranging from high-growth Series C companies to Fortune 500 organizations. Before founding Demand Spring, Mark spent 15 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. He also serves and supports the development of young people as the VP of Competitive, Player and Coach Development with West Ottawa Basketball, the Head Coach for the Capital Region's female team at the Ontario Summer Games, and the Head Coach of the U16 Girls West Ottawa team. In this episode… Marketing is the backbone of any successful business, but it's not always easy to get it right. So, where can you get the partner you need to take your marketing to the next level?  According to industry expert Mark Emond, understanding your customer's b

Nicky Senyard is the Founder and CEO of Fintel Connect, a leading performance marketing technology company dedicated to driving growth and innovation in the financial services industry. She has long been an influencer and leader within the affiliate space, contributing to the growth and advancement of Fintel Connect's clients and partners. With over 20 years of experience in performance marketing, Nicky has been a pioneer and entrepreneur, having built and sold the first SaaS marketing tech company in 2016. Her journey began in public relations and marketing and has since evolved, encompassing a comprehensive, multi-channel marketing approach, including social media and influencer marketing. In this episode… In today's fast-paced digital world, performance marketing has become an essential tool for fintech and banking companies looking to grow and stay ahead of the competition. By leveraging data-driven strategies and innovative technologies, performance marketing experts can help companies optimize their mar

Michael Korn is the Founder and Inventor of KwickScreen, a company specializing in healthcare furniture and interiors. KwickScreen has revolutionized the concept of hospital dividers by introducing a hygienic, portable, and sustainable alternative to disposable curtains to create private and safe spaces for patients in various healthcare settings. Under Michael's leadership, KwickScreen has emerged as a pioneering solution, supplying over 250 hospitals across 15 countries. In addition to his role at KwickScreen, Michael is the Founder of Neurodiverse Works, a consultancy and technology firm dedicated to supporting neurodivergent individuals in the workplace. In this episode… How does one entrepreneur's journey in healthcare innovation intersect with a deep commitment to neurodiversity? Can the challenges of designing hospital spaces inspire a broader conversation about inclusive workplaces? Michael Korn, an accomplished inventor and entrepreneur, emphasizes that the key to success lies in understanding and ad

Josh Rosen is the President of Hotspex Media, a digital advertising agency ranked the #1 Media Buying and Planning Agency on Clutch. He oversees a team of VPs and Directors focused on ad operations, revenue operations, product, and customer success. With an ever-evolving digital ecosystem and changing client demands, Josh played a pivotal role in developing a unique product offering, Reticle AI, designed to be a self-serve tool for media planning and buying teams. He previously served as the President of Wave Digital Media, an independent trading desk for real-time digital media buys that was acquired by Hotspex. In this episode… The business world is more competitive than ever, and staying ahead of the curve requires a comprehensive digital marketing strategy. Unfortunately, many brands don't have the expertise to navigate the complexities of the digital ecosystem effectively. That's where a digital marketing agency comes in. With a dedicated team of experts to help with media planning and buying, businesses

Greg Alexander is the Founder and Chief Investment Officer of Capital 54, where he decides which entrepreneurs to bet on and which firms to invest in. He supports entrepreneurs by helping them scale and exit their firms, and he does so by sharing how he scaled and exited his own. Before opening Capital 54, Greg had two careers spanning 25 years. He co-founded professional service firm Sales Benchmark Index and served as CEO for 11 years. After scaling the firm, he successfully exited in 2017 by selling his interest. Before SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is the author of The Boutique: How To Start, Scale, And Sell A Professional Services Firm, among other books. Greg is also the Founder of Collective 54 and a Young Presidents’ Organization member. In this episode… Entrepreneurs aspire to build businesses they can sell for a profit in the long run. However, starting and scaling a profitable business can be a daunting task. In this regard, learning from e

Philippe LeBlanc is Co-founder and Chairman of the Board of Funday Agency, a full-service branding and advertising agency. Built of industry veterans and entrepreneurs, the agency believes there’s always fun to be had solving brand problems. Before Funday, Philippe was Co-founder and CEO of Flixel, a Toronto-based startup with creative tools for visual storytelling. The software enables photographers, videographers, and digital marketers to tell mesmerizing stories using a unique visual medium known as cinemagraphs, which blends photo and video. In this episode… It's no secret that storytelling is a powerful tool in business and entrepreneurship. Telling a compelling story can captivate an audience and leave a lasting impression. Whether it's a brand story, a personal journey, or a product pitch, communicating effectively through storytelling can make all the difference in achieving success. Serial entrepreneur Philippe LeBlanc says that stories have the power to create an emotional connection with people. Th

Cameron Heffernan is the Chief Marketing Officer at Your B2B Marketing, a globally focused strategic marketing agency. With a rich background as a serial entrepreneur, Cameron's career spans three continents, reflecting a diverse and expansive professional journey. He is recognized for launching a seven-figure marketing agency that caters to a wide range of clients across the globe. His expertise lies in helping companies articulate their value proposition effectively, supporting their growth, and assisting them in entering new markets. In this episode… Leveraging the expertise and nuances of local markets can be a game-changer in global business growth. But how exactly does one tap into their wealth of localized knowledge to expand successfully on an international scale? According to Cameron Heffernan, a seasoned global entrepreneur, the key lies in understanding and adapting to the unique cultural and business landscapes of each market. Businesses can significantly enhance their global reach and effectivene