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Scott Markman is the Founder and President of MonogramGroup, a global brand consulting and creative agency. MonogramGroup specializes in serving middle-market B2B companies and private equity firms. With over 30 years of experience, Scott has managed clients in consumer, B2B, and NFP sectors including consumer products, industrial and tech products, retail, financial and professional services, and the arts. He has lectured about brands and marketing worldwide, and his work has been featured in many publications including The Wall Street Journal, Advertising Age, ARD German TV, Chicago Tribune, and more.  In this episode… Running a private equity firm is challenging. It could be wise for entrepreneurs in this sector to think about rebranding. This way, they can communicate who they are and what they stand for to their customers. But how do they go about creating a great brand? Scott Markman, a market leader in rebranding for the private equity sector, says that a great brand can inspire loyalty, trust, and eve