Business Reimagined With Danny Iny | The Mirasee Podcast

This is a touchy subject. As thought leaders and entrepreneurs, your ideas are precious. They are what make you unique, and give you the edge over your competition. The last thing you want is for your team members to leave and take your ideas to your competition. Or is it? Today’s guest, David Burkus, has written a book that challenges this commonly held fear. In Under New Management, he explains how the cross pollination of ideas is what propagates real growth and change in an industry. He also thinks that ideas are mostly meaningless. What matters is the ability to execute them. Plus: Commonalities among successful entrepreneurs, based on David’s research in social sciences How your employees are more motivated and willing to bring their creativity to work when there aren’t restrictive NDAs and non-competes The real life, Silicon Valley example of how an industry benefits from open doors for employees and sharing of ideas If you’re a forward-thinker who believes that collaboration is more meaningful than

Almost everyone loves pizza. Almost no one loves policy, especially employees. If you’re planning to grow a business, it pays to know in advance how your policies will affect the way your employees work for you, because that will affect your success. Better yet, don’t bother with policies at all. But are you ready to put your policy book in the company shredder? Today’s guest, Nick Sarillo, is the founder and CEO of Nick’s Pizza and Pub, a restaurant that boasts a turnover rate that is 125% lower than the industry standard, and Nick credits his management style and lack of restrictive policies for earning his employees’ overwhelming support… PLUS: The amazing story of Nick’s big failure, and the unexpected way he went against the ‘smart people in the room’ to turn it around How policy keeps you from being an effective leader Giving employees ultimate freedom while still making the right choices The all-or-nothing test to make sure everyone is on board with you This episode isn’t just for companies with larg

What if you could write a book without writing it? We’re not talking about ghost writing or word mills. This book would be your voice, your expertise, and exactly what you would have written if you had the time to sit down and write it. Think it’s too good to be true? Today’s guest, Tucker Max, has developed a process he calls , and he’s had incredible success helping busy entrepreneurs and thought leaders write books. While the name Book In A Box might sound like a gimmick, his process is far from it. Tucker also talks about: The 3 questions you should ask yourself before you write a book or create a product The exact process for writing a book without writing it Where to get your *FREE* copy of the Book In A Box method if you prefer to do-it-yourself, but want to take advantage of the process If you’ve ever wanted to write a book but didn’t know where to start, or you want to write a book without writing it to solidify your authority in your field, you don’t want to miss this episode. Key Points: At 4:00

Have you ever had that ‘perfect day’ you wish you could replicate over and over again? You were firing on all cylinders, knocking out tasks, and every single one of them brought you a step closer to your big life goals? How would you like every day to be a perfect day? Today’s guest, Craig Ballantyne, author of Perfect Day, can help you do just that. In fact, he says that it’s structure that leads to ultimate freedom, and he’s got a three step structure to help you. Plus: How to apply control, coping, and concentrations to the three parts of the day Understanding ‘magic time,’ and upping productivity exponentially Learning to create structure even when you’re juggling a bunch of different things How to beat the treadmill other productivity books put you on that will NEVER bring you to the outcome you want for your life. Make every day a perfect day, and start YOURS today with this episode of Business Reimagined with Danny Iny and guest Craig Ballantyne.   Key Points: At 3:00 – Craig explains what ‘magic t

What's the difference between persuasion and manipulation? Is persuasion just a nicer way to manipulate someone? According to , persuasion expert, they are related, but with two huge differences. Can you guess what they are? On today's Business Reimagined, Dave takes us through his early life of being manipulated by an outlier religious cult, and the latter part of his life teaching his clients to use persuasion ethically. He discusses intent and outcome of persuasion. Plus: How anyone can develop charisma and persuade others The key differences between persuasion and manipulation Social testing and some tactical approaches to persuade your audience The simplest way to get someone to like you Everyone can use ethical persuasion to get ahead in marketing, sales, or business in general. And how many times in your personal life have you wanted to get someone on your side of the fence? Don't miss today's episode with Dave Lakhani on the Art of Persuasion. Key Points: At 6:00 – Dave explains how persuasion is bo

Engagement was a hot topic a few years ago, and it remains to be to this day... ...but most people are doing it wrong. There's one simple thing to remember when you're talking about engaging with your audience, and it hasn't changed since the beginning of the Internet. Want to find out the secret to real engagement?  Today, our own , founder and CEO of Mirasee and author of Engagement from Scratch!, talks about how engagement has changed over the years, and the very important way it's remained the same as when he wrote the book on it.  Learn the difference between 'list' and 'audience' Real numbers revealed on how much money you should be making per subscriber Find out whether guest posting is still a valid tactic Whether success in today's online world is worth the effort you need to put into it If you've got an audience online or are considering building one, you don't want to miss this high-level discussion of engagement with Danny Iny and special guest host, Lou D'Alo, who is Mirasee's Education Team Le

When was the last time you sat down and had a face-to-face withone of your customers? Would you consider going to a fan’s home andhaving a chat with him to get to know him better?To many entrepreneurs, it’s a very foreign idea, but can youimagine the power of sharing a drink with your customer ‘avatar’instead of looking at a breakdown of who you think he is, typed outon a computer screen?Today’s guest, , is – and has been – a thoughtleader in marketing since the beginning of the internet, and he’sproposing a transformation of what we do as entrepreneurs intoday’s world of big data.Find out what LEGO did when they were failing that has made themthe largest toy company in the worldLearn he 1 question Martin asks first when sitting down with anew clientUnderstand when to use big data versus small dataHear Martin’s thoughts on entrepreneurs who are out of touchwith their customersAfter having spent time in 2,000 consumers’ home across 77countries in the past decade, Martin has a very unique perspectiveon marketin

Monica Seles is a famous tennis player, and she revolutionized the world of tennis by grunting. When she won an amazing upset in the 1990 French Open, the 16-year-old created a new trend that was quickly adopted by other players. What can we learn from this? While Monica's guttural addition to tennis was unintentional, your own actions can set a standard and revolutionize energy, happiness, and productivity. When you make the 'game' your own by personalizing it, you win. Today's guest, Ron Friedman, is an award-winning psychologist and contributor to Harvard Business Review, Fast Company, and CNN. He has some amazing insights on how to increase your energy and productivity by building a better workplace in the office or at home. And if you're a leader, you can cause that change to ripple out into the culture of your company. Get 2 super-simple workplace hacks to increase your productivity whether you're in an office or working from home. Protect yourself and your free time with a few easy automated email hac

It’s hard to believe that success in building an offer can drag you down. Really – if you’re raking in thousands, hundreds of thousands, or even a cool million, is that the kind of success your heart desires? Or do you want to create something that will be a legacy for everyone? Today’s guest, , is no stranger to building ultra-successful products. He’s been doing the blog and podcast for years and is a best-selling author. His latest book, Will It Fly, is about a wonderful process of validating your offer, but with a unique twist. Find out what that twist is and more on today’s Business Reimagined with Danny Iny. KEY NOTES: At 5:00 – Pat talks about his biggest mistake, what he would have done differently after being laid off from his architecture job, and it’s something that every aspiring entrepreneur needs to hear. At 6:30 – Pat shares his own doubts and fears that beginning entrepreneurs often face, like impostor syndrome and competition, and how he conquered them. At 10:00 – His new book, Will It Fly,

You’ve heard it before: to be an artist is to suffer. Whether you’re acting, writing, painting, or any other creative endeavor, it’s easy to want to pretend the business side of things doesn’t exist. Money is dirty, and technology is too hard, right? You don’t have to be a starving artist. You don’t have to feel bad about leveraging technology and charging money for your hard work. Today’s guest, , is an actor from the hit show Heroes, a prolific voice actor and coach, and a technology junkie. When he’s not being artistically awesome, he’s busy spreading his message to all creatives. To be an artist isn’t enough these days. You need the Art, the Commerce, and the Science. Learn all about what David’s 3-pronged approach to acting and creative work, which relies strongly on sound entrepreneurial practices, on today’s episode of Business Reimagined with Danny Iny. KEY POINTS:  At 2:00 – David explains his theory of observable realities and the definition of success that he gives to every client. He then explains

You know that feeling of dissatisfaction that haunts you, no matter how often you tell yourself you should be happy? When you look at your career trajectory or business, you just know you weren’t It’s not what you were meant to do in life. Is there something wrong with you? Are you ungrateful and restless? According to today’s guest, , not at all. In fact, feeling dissatisfaction is a GOOD thing. It will help you make changes in your life, the kind of changes bring you closer to what you were BORN to do. Chris offers three words to live by: Joy, Money, and Flow. In today’s episode, he explains what each of them means, how they can guide you through everyday AND life-changing decisions, and how to know when you’ve discovered what you were born to do.  If you feeling the crushing weight of dissatisfaction and don’t know why, then you really need to check out today’s Business Reimagined. KEY POINTS: At 2:00 – Chris explains that it’s okay to give up on something, as long as you consider two simple questions. At

As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding. Do you know the difference between marketing and branding? does, and on today’s Business Reimagined, he explains why he believes that ‘marketing’ has become a dirty word, and why great branding is what will give you an advantage over everyone else. Glen has been honing his skills for nearly 3 decades with some of the top marketing agencies across the globe, and now works directly with leaders. You’ve GOT to hear his 3 step process to create a winning brand, and it starts with you, the CEO or entrepreneur: Understanding, Pulse, and Connection. Glen talks about how these 3 things will filter out through your organization, and into the minds and hearts of your audience. If you’re sick of false marketing and want to create something meaningful, you’re going to LOVE today’s episode with Glen T. Campbell. Key Points:  At 4:

Do you know the difference between being ‘big’ and being ‘great?’author of , does, and he was one of the driving forces that shaped entrepreneurship as we know it today. Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make that the others don’t. He explains that client and customer relationships aren’t the only ones that matter. Finally, would you DARE show your employees your financials? Bo says you should, but he lays an even more important groundwork for creating the type of company culture where everyone cares because they have a stake in the company’s success. If you believe it’s better to be great than to be big and that there are more important things than maximizing revenue, you’ll love this episode of Business Reimagined.  Key Points: At  5:30 – Bo talks about the defining differences between companies that choose to be great instead of big and those who don’t, and what he means when he says a company has ‘mojo.’ At 9:00 – According to Bo, you

Think about the last time you went in for a job interview or a meeting with a potential client. What was your frame of mind? It probably had nothing to do with the sense of creating an extraordinary life. In fact, most people think the same thing. “Oh please, pick me! Pick me!” But what if you went in with the confidence that you had something valuable to offer, and the interview was as much for you as it is for them? Then, if you landed that job, what if you weren’t afraid to ask presumptuous questions of someone way above you on the hierarchical ladder? Would you have the guts to ask for a quarterly dinner alone with the CEO? Today’s guest, , has a lot to say about happiness and success, and it comes straight from his research into the lives of Harvard Business School and MIT graduates. In fact, as a HBS graduate himself, Stever has been an executive coach for many years, helping his clients understand how to live an extraordinary life, and it all comes back to daring to do what you think you shouldn’t. Do

When you think of the term strategic philanthropy, one company comes to mind: Tom’s Shoes. You’d be hard pressed to find someone who hasn’t heard of them. For every pair of shoes someone buys from them, they send another pair to a developing country. That strategy, do good to make money, has made them incredibly successful. Today’s guest is , and in this episode, he explains exactly what strategic philanthropy is, how your customers will thank you for raising prices, and a simple formula any company, from start up to corporation, can use to do good and make more money – ethically. Today’s episode is a little longer than normal, but it’s one you’ll want to come back to more than once. KEY POINTS: At 3:00 – Tom describes the difference between a small business owner and an entrepreneur. At 8:00 – It was a poor review from a customer Tom helped to increase her sales by 50% that finally made him realize that he wasn’t truly meeting all of his clients’ needs. At 12:00 – Tom dives into what strategic philanthropy i

Productivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a day job, people are looking for a magic bullet. While there isn’t a way to make all your work disappear, there IS a way to make sure it gets done, whether or not you’re the one doing it. Today’s guest, , is a productivity and automation master. Using what he learned through taking back his life and health from Crohn’s disease, he put together a system that revolutionized the way he did business. While he may seem super-human, he’s got just as many hours in a day as the rest of us. He just uses them more wisely. Plus, he designed an awesome app to tell you when you’re most productive, to make the best of your own hours. Find out how supercharge your own productivity on today’s Business Reimagined. Key Points At 6:00 – Ari talks about the two key points of the system he created. First is the 80/2

Steve Jobs knew how to inspire people. So did Howard Schultz when he rescued Starbucks. What did these two men have that so many other leaders don’t? Inspired leadership. They understand that there is a greater arc of story in their businesses, one that is instinctively felt and driven not just by them, but also by their employees. They understand that story, ceremony, and symbolism are important for the growth of an organization. Today on Business Reimagined, talks to all types of leaders. It doesn’t matter if you’re leading a small group or global powerhouse. You’ve got to be a torchbearer, the type of leader who can shed light on an organization’s journey, even if it’s into unfamiliar and risky territory. Do you measure up to what it really takes to be a leader? Key Points: At 6:00 – Nancy describes the 5-act structure an organization goes through as they collectively strive for a goal, and the warning indicators that accompany each phase. At 10:00 – Nancy discusses how moments become ‘movements’ that you

What do you think of when you hear the words ‘urban monk?’ Do you picture some guy in a robe meditating on top of a skyscraper? Maybe you’re thinking of meditation 2.0 and some guru’s new, flowery method of finding inner peace. Not even close. Today’s guest, , is anything but flowery. While his knowledge is ancient and comes from his time with kung fu masters, ascetic monks, and even the Dali Lama, Pedram is a dad. He’s an entrepreneur and a realist. And he wants you to be well. It starts with three minutes at a time, and they type of meditation you can do while driving. Then, take a look at your schedule. Do you suffer from ‘time compression?’ Have you scheduled in the things you need to be well, things like family? What is all your busyness really doing to your energy level, and how do you get more of it? Pedram answers these questions and more on today’s Business Reimagined. At 4:00 – Pedram talks about the average person, and his motivation for writing the book, Urban Monk.  At 9:00 – These are the questi

There’s a big misconception going around about business. Either you climb the corporate ladder as fast as you can and retire, or you become an entrepreneur trying to hit a homerun, and you work yourself into oblivion to get there. of used to believe the same thing, but a trip to Mexico completely changed his perspective of what business is, specifically entrepreneurship, and how people really CAN put their lives in front of their businesses. What’s more, they can build something that’s not just big, but great, the type of company to truly makes a positive impact on the world around it. There might be growing pains along the way, but Corbett talks about how to avoid as many of them as you can, and how to remain sane during the scaling up process.   At 5:00 – Corbett talks about his amazing experience in Mexico that reshaped his entire way of thinking about entrepreneurship and his future. At 9:00 – Scaling up is daunting, especially when you’re used to operating alone, and Corbett talks about the transition

Imagine a place where everyone was on the same playing field when it comes to marketing skills and know-how. In this place, ideas would be standing out based on their own merit. It’s a fantastic idea we can get behind, and today’s guest, , is making it her mission to teach people who have great ideas how to put them out into the world. Dorie can’t stand the thought of ideas that can truly make a difference languishing or dying. Her strategy is simple: build a brain trust, build your audience, and make your audience into a community. If you have a great idea that can change the world for the better, you don’t want to miss this episode.   At 4:00 – Dorie talks about her difficult experience trying to get her first book published, even though she did everything to guarantee her success, including getting an agent. At 8:00 – Dorie shares the two key factors to her success, and how you can implement them in your life. At 15:00 – Dorie gives her thoughts on where good ideas come from, including mixing disciplines.