Business Reimagined With Danny Iny | The Mirasee Podcast

When was the last time you sat down and had a face-to-face withone of your customers? Would you consider going to a fan’s home andhaving a chat with him to get to know him better?To many entrepreneurs, it’s a very foreign idea, but can youimagine the power of sharing a drink with your customer ‘avatar’instead of looking at a breakdown of who you think he is, typed outon a computer screen?Today’s guest, , is – and has been – a thoughtleader in marketing since the beginning of the internet, and he’sproposing a transformation of what we do as entrepreneurs intoday’s world of big data.Find out what LEGO did when they were failing that has made themthe largest toy company in the worldLearn he 1 question Martin asks first when sitting down with anew clientUnderstand when to use big data versus small dataHear Martin’s thoughts on entrepreneurs who are out of touchwith their customersAfter having spent time in 2,000 consumers’ home across 77countries in the past decade, Martin has a very unique perspectiveon marketin