Business Reimagined With Danny Iny | The Mirasee Podcast

Mitch Russo is no stranger to success in business, and most often, he done it from locations that might surprise you. From his spare bedroom to Machu Picchu, Mitch has devised and developed systems for creating ‘invisible organizations.’ He has recruited top talent from around the world, perfected a method of training them efficiently, explored what mindset a successful CEO needs, and he even wrote a book on the subject. Today, Mitch and Danny talk about the concept of an ‘invisible organization,’ and how it’s within reach for just about everyone, whether you have a brick and mortar business, or are just starting out.   Key Points   At 1:00 - Mitch tells the story of a chance meeting with Chet Holms, how he built his sales force, and his eventual partnership with Tony Robbins.   At 5:50 - Mitch explains what an invisible organization is, and how he was able to run BBI from destinations like Machu Picchu.   At 9:40 - Mitch goes into detail about what's in his book, and how going invisible can happen for brick

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and the author of the top PR blog, Spin Sucks. But if you're wondering what an 'integrated marketing communication firm' actually is in relation to PR, you're not alone. Today Gini talks with Danny about how she's reimagining the often misunderstood industry of PR, and how you can apply her innovations to your own business.   Key Points At 5:20 - Gini rips away the curtain about what the PR industry actually is, and what they do.   At 8:40 - The myth of separate silos for advertising, sales, brand, PR, etc., leads to a complete lack of vision and scale for the whole company. At 10:40 - There might be fewer silos in small businesses, but they're just as devastating - sometimes even moreso - and why that is. At 14:35 - Gini reveals how she started her company without a clear vision, and why that might not be such a bad thing. At 18:00 - Gini's shocking business strategy change that cost her all but t

Srikumar S. Rao is a best-selling author, TED speaker, and former professor at many of the world's top business schools, including Columbia, Kellogg, the London Business School, and Berkley. But you might be a little surprised at the subject matter. Today, Danny and Srikumar talk about the deeper questions of meaning, purpose, and happiness at work, and the conclusions might surprise you.   At 2:00 - Dr. Rao was very successful working on the film, 'Exorcist,' but explains why he ultimately left the industry. At 4:45 - Srikumar talks about how the most successful people often believe they are not at all successful, and are, in fact, insecure. At 8:00 - Dr. Rao asks one compelling, but simple question, that completely outlines the difference in motivations between those who are happy, and those who are not. At 14:30 - Srikumar's work might seem a little out there to some, but he talks about his time teaching in some of the top business schools, and the reactions his students had to his teachings. At 19:30 - Dr

Annie Hyman Pratt, once known as the Bean Queen, grew her family's business, The Coffee Bean and Tea Leaf, from a small store chain to a celebrated national brand. Even with all that success, she learned a lot of hard lessons along the way. Today, Annie uses all she learned and helps other businesses who are undergoing large scale change, rapid growth, and reorginazation. Today, Annie and Danny talk about the #1 thing that will sink a company, even if they have a perfect strategy. Key Points At 3:50 - Annie talks about what it was like having the company she grew from 7 stores to worldwide sold out from under her. At 5:50 - Annie talks about the one thing that will sink a company, even if their strategy is perfect. At 12:30 - All about how Annie learned the hard way that criticism and blame will not help accomplish goals. In fact they do just the opposite. At 16:30 - Most problems start with owners and managers. Annie reveals her different approach to problems with employees, that begins with confronting your

Ted McGrath is a coach to speakers and entrepreneurs, a performer, and an expert in the use and application of stories in business. But what makes him so unique in this? Because he takes the approach in marketing that we aren't all alike, that while we can relate to each other, we are all very different - and extraordinary - people. And it's this message we should share in our businesses. Ted walks the walk and discusses his own difficult, and sometimes embarrassing, past, from his feelings of not being good enough, to almost dying after he discovered in his twenties that he was earning six figures. Key Points At :59 - Ted talks about what he actually does, which is more of a movement, and how he doesn't keep any parts of his life separated from that. At 7:03 - Ted loves being center stage, but his feelings of inadequacy almost killed him, literally. He made six figures as a 20 year old, and that day he almost overdosed and died on the kitchen floor. At 10:50 - When Ted started his one man show, part of it wa

Ryan Levesque is the author of the best-selling book Ask, and creator of the Ask Formula, one of the most important paradigm shifts to influence online marketing in the last decade. That's impressive in and of itself, but Ryan is also a truly self-made man. He has found himself starting from nothing more than once in his life, and has ingeniously reimagined himself and his circumstances to rise to the top time and time again. From paying his own way through Brown, to Scrabble tile jewelry, the great success of Ask, and everything in between, Ryan is truly an inspiration. Key Points At 2:44 - Mitch talks through the life cycle of the market online, starting with the iconic 'publishing button,' and how it's become something very different these days. At 5:47 - While everyone agrees that the cream rises to the top, Mitch goes into why he thinks that now is still a fantastic time for indie publishers to make their mark. At 12:46 - Mitch talks about what he thinks would happen if he were to have just now started h

Charles H. Green is the co-author of the well known book, The Trusted Advisor, and founder and CEO of Trusted Advisor Associates. He's taught for Kellogg and Columbia business schools and written for the Harvard Business Review, American Laywer, and the CPA Journal. He also write the blog, TrustMatters. Charles is bringing a revolutionary idea to business, a sense of trust that extends not only to customers, but also to employees. In today's podcast, Danny and Charles talk reciprocity, how being trustworthy isn't enough, staying personal while scaling, and much more.     Key Points At 2:45 - Charles explains what trust actually IS, and it's more than most people realize. This definition of trust is the foundation for businesses and trustworthiness.   At 4:40 - Charles addresses the topic of trust in business, and how they're focusing on the wrong problem.   At 11:00 - Charles tells the story of how being personal with people can establish business relationships that are much more lasting.   At 13:26 - Danny a

Tad Hargrave has made a career of teaching business skills to the people who are on a mission to change the world – which is hard, because they're the same people who tend to be most resistant to the concept of business! Tad manages to walk the line gracefully through his work at Marketing For Hippies, with an incisive sensitivity that I know you'll appreciate. On today's show, we dig into the deep meaning of what sales is really about, and reach some surprising conclusions. Key Points At 3:04 - Tad discusses why there's no way to strike a balance between posturing and collapsing, and how doing to creates an ineffective, muddy middle. At 7:00 - Danny and Tad talk about how integrity can slip when cash flow is low, and what to do about it. At 13:10 - Danny explains his alternative to the zero-sum mentality, and Tad follows up with the idea of shuffling value around. At 16:10 - Tad talks about niches that can't afford to pay, sustainability, and how a different business model might be in order. At 19:40 - Tad a

In making the very first episode of Business Reimagined, I interviewed 19 other Firepole team members. While the best is included in episode 00, I've gathered the FUNNIEST stuff right here, for your enjoyment. Don't forget to check out episodes 01 and 02 for interviews with Sean Platt and Mitch Joel! We'd love if you take a moment and subscribe and leave a review. Each week, we'll mention a reviewer and share what he or she had to say!

Sean Platt is a pioneer and innovator in the business of fiction. He has a proven track record of doing what's never been done before, and with great success. He ran the second most successful fiction project in KickStarter history, and proved that fast writing can be good writing when he and his partner wrote a book in 30 days, live in front of 1,000 people. That's just part of it. Today, Sean talks about what's to come, both for him and for the fiction industry at large. Key Points At 5:03 - Even though they had great success with serials, Sean talks about why they've stepped away from them, and why other authors should look for another strategy. At 6:40 - Sean talks about one of his reimaginations that earns them the name 'hack writers,' but explains why that's not the case at all. At 14:00 - Sean talks about the concept of Open Source Fiction as yet another reimagination in fiction. At 16:10 - Subscriptions are becoming more common, and Sean has found a way to integrate it into his publishing company, but

Mitch Joel is one of the leading voices in digital media. He is the host of the Six Pixels of Separation podcast, author of 2 bestselling books and co-founder of Twist Image, the leading Canadian marketing agency that was acquired last year by the largest agency conglomerate in the world to form a global agency called Mirum, where Mitch serves as president. On today's show, Mitch and Danny explore some of the most important existential questions that modern, online entrepreneurs have to struggle with and come to some inspiring and insightful conclusions. Key Points At 2:44 - Mitch talks through the life cycle of the market online, starting with the iconic 'publishing button,' and how it's become something very different these days. At 5:47 - While everyone agrees that the cream rises to the top, Mitch goes into why he thinks that now is still a fantastic time for indie publishers to make their mark. At 12:46 - Mitch talks about what he thinks would happen if he were to have just now started his blog, and cont

I can't tell you how thrilled I am about today's podcast. Not only is it the inaugural episode of our brand new podcast, Business Reimagined, but it's also very close to my heart. For this podcast, I interviewed every single one of my team members, and with their help, we tell the story of how we found Firepole Marketing, and what it's been like working with Danny, and each other. I think you'll find the unique culture of Firepole to be very inspiring, and hopefully you'll get some insight into what works for us, and what can also work for you. And don't forget to check out the hilarious blooper reel I put together for you. You'll find it in iTunes, so take a moment to subscribe while you're there! Key Points At 1:40 - The team is made up of people from around the world, with diverse backgrounds, but for most of us, we came to Firepole for the same reasons. At 8:14 - Team members share their experiences applying for and being hired, and whether or not the staff lived up to expectations. At 13:57 - Team member