Business Reimagined With Danny Iny | The Mirasee Podcast

How many predictions have you heard yet for 2016? And how many of them are actionable and sustainable, rather than shiny things that will end up distracting you? My guess is not many. Today, gives his own set of predictions for the year, based around ethical practices, audience engagement, and, most importantly, getting the right message to the right person at the right time. What does that mean? Segmentation. Advances in technology are making it easier than ever. This means it’s no longer out of reach for anyone, from beginner to established entrepreneur. Find out how you AND your audience can benefit from the right message to the right person at the right time on today’s episode of Business Reimagined.   At 3:00 – Funnels have been a hot topic in 2015, but a lot of people have missed the boat on what to do with your growing audience after the funnel works. Danny explains why segmentation isn’t out of reach for anyone. At 5:00 – It might be surprising to some, but JV partnerships are going to decline in the

There’s a lot of coaches out there who have one goal, to make you a happier person. But has a different take on coaching, and that’s not to make you happy, but to make you a master of high performance. Todd thinks that when you’re performing at your best in body, emotion, and mind, the natural result of that IS happiness. Whether or not you agree, you can’t argue with Todd’s results. His way of looking at  began in working with children, and his message was so strong it affected their parents, some of whom were business execs and influences. From there it was just a matter of time before Todd was working with them as well. On today’s Business Reimagined, Danny and Todd talk about the elements of high performance, how the mind works, and the simple Venn diagram he uses to explain business that not even MBA graduates can break.   At 3:00 – Todd talks about what sets him apart from other coaches, and it has everything to do with context over content. It’s the ‘ah-HA’ moments he’s looking for, where content beco

You’ve heard stories of people who spend their lives playing fictional games, from sci-fi to farming crops. Some of them have even lost jobs and relationships. Is it really worth it? Today’s guest, Steve Kamb has a new type of game, one that replaces empty rewards with a the epic quest to ‘level up your life.’ What does that mean? Have you ever wanted to get in shape? Maybe climb the corporate ladder or strike out on your own? Perhaps you want travel the world or learn to salsa. Whatever your goal is, Steve has created a personal gaming platform that is addictive in all the RIGHT ways. He’s the founder of and just released his book, ‘Level Up Your Life.’ At 3:00 – Steve outlines his own hero’s journey that took him from full time job to the Rebel Leader of Nerd Fitness who sold everything and traveled the world. Don’t worry – you don’t have to travel the world to level up YOUR life. Steve explains. At 9:00 – Steve thinks the life is a game, and some people just don’t get it. What does that mean for his commu

is no stranger to risk and opportunity, and he’s been on both sides of the bank ledger for it. From selling his last name twice (can you imagine being Jason Headsetsdotcom?), to wearing company t-shirts and talking about their brands for money, what sets Jason apart is his originality. He was the type of kid who got bad grades in school, not because he got the wrong answers. Jason got the RIGHT answers, but he was penalized for not working them out the right way. Today, Danny talks with Jason about his unique business style, the twists and turns he went through personally and professionally, and finally, about how he achieved his current success as Jason Zook.   At 5:00 - Jason talks about all the problems he had with his various launches, and how much money he lost as a result. The answer is surprising.   At 9:00 - While he doesn't believe in luck, Jason believes on one thing: things will be tough. He shares his message on how to overcome these things.      At 10:00 - Jason gives a shocking example of who ac

I don’t know about you, but I remember a time every Sunday when I’d grab my grandparents’ newspaper and thumb through to the only thing I found interesting at that age – the comics. Peanuts, Family Circle, Garfield, and of course, Calvin and Hobbs, to name a few. But what happened? Cartooning has been on a steady decline! Today’s guest, , lays out the huge opportunity for cartoonists in marketing, while facing the challenge that cartoons have never been more undervalued than they are today. In a time where cartoonists are failing, Tom has found a common-sense formula that he’s built his cartooning agency on, and he calls it ‘marketooning.’   At 2:00 – Tom describes how he applies his unique twist that has made his agency so successful in a time when cartoons are on the decline. At 8:00 – Tom talks about the fate of some of today’s biggest cartoonists, and the incredible pressure of having to have a ‘real’ job while they spend all their spare time on their passion and art. At 12:00 – Tom describes how he took

Many people feel overwhelmed when they first decide to take the leap into entrepreneurship. There is so much to learn, so much to master. And it feels like all of it needs to be done RIGHT NOW, or parallel mastery instead of serial mastery. That’s totally wrong. Today’s guest, , has built up his highly successful coaching program one skill at a time using serial mastery. And what does he help people do? Bill’s superpower is seeing the future in terms of what is possible, then helping his clients remove the interference that’s holding them back.   At 4:00 – Bill explains the common mistake that entrepreneurs make, and what advice they should take from the great pianists who have mastered their craft. At 7:00 – Danny and Bill go into detail about exactly what ‘serial mastery’ is, and Bill shares how he used the strategy to climb to the heights he’s at now. At 15:00 – Bill explains his formula, Results=Potential-Interference, as well as his ‘superpower’ that allows him to see that potential before the interferen

James Maskell has often been mistaken for a doctor as he discusses integrated medicine and chronic illness, but the truth is, he’s not. Instead, he was raised in a household that practiced holistic care from a very young age. Over the course of his career in the medical system, James talked with thousands of doctors and attended countless conferences to hear them speak. In that time, James came across a huge problem with the American healthcare system. Today, James and Danny talk about the future of health care, and the business model that will sustain it. He believes that functional healthcare shouldn’t be only for the rich.   At 3:00 - James explains the difference between acute and chronic illness, and how focus on one over the other causes an incredible amount of suffering and death each year. At 9:00 - James explains the letdown that doctors feel upon entering the medical system, and how it's counter-intuitive to what they believed they'd be doing in medical school.            At 11:00 - Danny and James

Monetizing your network doesn’t have to feel dirty, not when what you’re really doing is connecting people. If you do it the right way, your circle of connections will be HAPPY to pay you to introduce them to others. That’s right – people will fork over cash when the connections you make for them yield positive results. Today’s guest is David Gonzalez, founder of , and he talks with Danny about how he built his powerful network, and how he monetizes it without being sleazy.   At 3:00 – David talks about hitting bottom, and the unlikely question asked of him that changed his life. At 5:00 – David explains how he went about building his entire network from the ground up, then went even farther by creating his own agency. At 10:00 – Business, David explains, is all about one simple thing, and it’s the same thing he teaches his daughter, who is in what he calls an ‘entrepreneurial incubator.’ At 13:00 – David doesn’t really believe that networking is all about partying with the right people. That’s only one of th

Networking can make or break you in business. So how to you go about networking and do it in a way that honors your relationships while bolstering your bottom line? John Corcoran understands the value of networking. Along the winding path of his adult life, he’s been in tight situations where he lost one job but was able to step right into another because of who he knows. Today John talks with Danny about the networking skills he teaches to other entrepreneurs through .   Keynotes   At 2:00 – How John got Rob Lowe to play him on TV’s the West Wing, and the time he got terminated by the Terminator. At 5:00 – John talks about whether or not you need to ‘prune’ your list of people, and how to make those decisions. At 7:00 – Ever wonder how you can be strategic about your relationships without being as conniving as ‘Mr. Burns?’ John explains how to be genuine while being strategic. At 13:00 – If you think that you have to spend your entire day networking, that’s just not true. John talks about how to be efficient

Do you ever get in front of people and your confidence suddenly goes out the door? Even if you’re perfectly prepared to give a stunning speech or network like a pro? According to today’s guest, , you’re being haunted by neurotags, and he’s here to talk about how you can bring about real behavior change. How difficult is it to change your behavior? Dr. Lucas says it’s not always as difficult – or time consuming – as you might think.   KEYNOTES: At 4:00 - Dr. Lucas explains how brain science affects everything in an entrepreneur's life, from his or her success to whether or not customers will receive the message and product with open arms. At 6:00 - Dr. Lucas talks about neurotags. These are the things that happened to you before that affect what you do today without you even realizing it. They can shape your future for better or worse.       At 16:00 - Dr. Lucas talks about changing behavior, from the smallest things like habitually checking social media, to the very biggest things that have an 'emotional char

Having an authentic marketing story is a necessity to connect with your audience, but what is at the heart of that story? How does your business story mesh with your personal story? More importantly, how can the stories you tell sabotage your success? Today’s guest is Lisa Bloom, the , who helps entrepreneurs just like you with their message. She’s got some amazing insights on how you can find true authenticity by recognizing that your business story begins with your life story, and you should question how you’re sharing that story. At 4:00 - Lisa explains exactly WHAT story coaching is, and what it means for everyday entrepreneurs. At 9:00 - Lisa and Danny talk about how you take a painful experience, part of your story, and reframe the entire thing so that it's something that helps you, pushes you to do better. At 14:00 - Lisa talks about how reinterpreting stories transcends one simple aspect of an entrepreneur's life; it's both personal AND marketing. At 17:00 - Lisa explains the decline of the buyer/sell

As you have noticed, the look and feel of our website, along with our name, has changed. This was once Firepole Marketing, made up of a group of people who believed that business can be better, it’s about more than just the money, and that entrepreneurs like yourself can make an impact while making an honest living. The name may have changed, but the people who make up the company haven’t, and neither have our beliefs. In fact, our new name, Mirasee, is a reflection of those core beliefs. This week’s guest on Business Reimaged is our founder and CEO, Danny Iny, and he explains what the new name means, what the changes mean for our community, and exactly what his vision of ‘better business’ is. This is an episode you don’t want to miss! At 2:00 - Danny divulges his secret bias against online marketing. At 5:00 - Sometimes the 'rip the the band-aid off' approach is best, even when there are costs involved. At 8:00 - You might be surprised how little testing Danny did on the new Mirasee brand. But what's really

is well known for his roles in movies and television, like Sex and the City, but did you know he also has a background in the business side of the fitness business. Or that he can help you dispel your fear of public speaking?!? Today, Danny talks with Michael about how all of life is a performance you can prepare for, from first dates to job interviews, and company pep talks to CEO speeches. Key Points At 6:00 - Michael makes the claim that marketing isn't what gets you clients, and explains what actually DOES get you business. At 9:00 - As an actor, Michael knows how important preparation for performances is, and he shares just how much you should prepare for your life's performances. At 14:00 - Do you go into a performance with the goal of being good, or even great? Then according to Michael, you're doing it wrong. He explains what the actual goal should be. At 18:00 - Michael takes Danny through the actual process of preparing for performances, using examples from Danny's life. At 26:00 - Michael talks abo

Danny Iny is the founder of Firepole Marketing, bestselling author of several books, including his latest, Teach and Grow Rich. Danny has seen incredible success in his online courses, and he doesn't just attribute that success with great content. It has just as much to do with the environment of education that he nurtures with his students. Today, Danny talks about the future of online courses, and the big 'Information vs. Education' divide he sees coming that will leave some online course builders wondering what happened. But for those who are prepared, the Teach and Grow Rich opportunity will be life-changing, not just for those who teach, but also for those who want to learn.   Key Points At 4:00 - Danny talks about how we got to the point where online courses ended up costing way more than they are worth. At 8:00 - With the 'great divide' happening between information and education, Danny talks about the future of online courses. At 16:00 - Danny discusses the 2 Sigma problem regarding student performanc

Ever wonder what  and Leonardo da Vinci have in common? Jeff calls it the Portfolio Life, and it's nothing so simple as where you invest your money. Instead, it's where you invest your money, your time, and your life. Today Jeff and Danny talk about how the shift in the business world has freed us from the jobs of 'robots,' what that means for you and your future, and how to be your own 'patron.' This is the idea that your business can and should sustain your art, whatever your art may be. Key Points At 5:00 - Jeff blows the notion of long-term job security out of the water, and explains what is taking its place. At 8:00 - Jeff explains what the new kind of mastery is, and it's NOT being a jack of all trades, nor is it being a factory 'robot.' At 12:00 - A creative at heart, Jeff talks about the thought process he went through when he decided to be his OWN patron. At 18:00 - Jeff discusses how the Portfolio Life goes far beyond the money, the job, and the economy; it has everything to do with life at home as

If you're looking for shining examples of ethical online marketing, the last place you'd probably look is at the supplements industry. From cheap, ineffective ingredients to highly questionable messaging practices, it can be the worst of the worst. Except for Buck Rizvi. Buck has what he calls the 'grandmother test.' If he wouldn't give one of his supplements to his mother or grandmother, or would market to them in a certain way, then his company, , isn't allowed to do it either. And in addition to Buck's ethical marketing and product creation, he's also got some powerful advice for entrepreneurs: ABL. Aways be learning. Key Points At 2:00 - Buck recalls the revelation he had while working for a Fortune 500 company, and the knowledge that shaped his future. At 6:00 - Buck talks about the mentality it took to launch and grow his supplement company to millions of dollars. At 9:00 - While much of the online supplement industry is 'scuzzy,' Buck does things differently, and the simple litmus test for whether or n

Tracy Matthews is a renowned jewelry designer, but her biggest fans will tell you that's not why they love her. You see, the jewelry industry is very tight-lipped, and it's difficult to get help or information. Tracy had to figure it out herself, but she is now bucking that inhibitive trend. Tracy co-founded the Flourish and Thrive Academy, where she and her partners teach new designers the ropes of the industry. And more importantly, she teaches them the business skills they need that will allow them to successfully sell their masterpieces. Tracy's audience goes beyond jewelry designers, and there's no doubt you'll find something useful if you are a designer. Key Points At 3:00 - In a time when the jewelry industry was only in the wholesale realm, Tracy bucked the trend. At 6:00 - Tracy talks about the fundamental mistake she sees other designers make, that prevents them from growing their business. At 12:00 - What happened when Tracy began selling her services as a consultant, and how she handled the fact t

If we were to talk to your audience right now, and ask them to tell us about you in two sentences, would they be able to do it? If the answer is no, that means that you haven’t given them the words to say, and more importantly, to spread to others. Today’s guest, Don Miller, had a moment just like that, and it was what sparked his creation of the  that has been used by companies like Pantene, Chick Fil A, and even the White House, to help them develop their brand through story. Oh, and it doesn’t hurt that Don is a best-selling author who has spent countless hours as a student of story. Key Points At 4:00 - Ever wished a marketing strategy would just fall in your lap? The Storybrand Framework is built on how the human brain works, making that possible. At 8:00 - Don talks about his 5 week retreat in a cabin in the woods, where he tore his way through a VHS library in his boxers, and how he figured out the Storybrand framework in his boxers. At 12:00 - Don explains why positioning your brand as the hero of the

If you're an educated professional with a strong skill set and a head full of best practices, that makes for great job security and a fulfilling career, right? Think again. In Taylor Pearson's book, The End of Jobs, he talks about how this segment of the job market could possibly be shrinking significantly. Today, he and Danny discuss what could take its place, and if you're an entrepreneur at heart, you'll want to hear what they have to say.   Key Points At 2:00 - Taylor laughs about how he built his empire from his parents' basement, and it has everything to do with apprenticeship. At 6:00 - Taylor reveals how he thinks we've gone from the golden age of information, on to the new age of entrepreneurship. At 9:00 - If you have a job that involves a defined role and good practices, you might be in for a surprise when your type of job disappears from the market. At 14:30 - Danny and Taylor discuss the possibility of unemployment surging, which underpins his idea that entrepreneurship is safer, more profitable,

Being delusional isn’t necessarily a bad thing, or so says Randy Gage. It’s all about whether or not your delusions serve you. Picture a teenager sitting in a prison cell for robbery. Now imagine him telling himself he’d be a millionaire by age 35. Would you think he was delusional? And what if he accomplished it? Today’s guest Randy Gage, did just that. He started out poor, landed in prison, lost everything he owned, and nearly died. But then he turned it all around, starting with his mindset. What Randy learned about the victim vs. victor mentality changed his life, and now he teaches it to others.   Key Points At 2:10 - Randy talks about what landed him in prison at a young age, and how that same thing continued to ruin his life, to the point he considered suicide. At 6:05 - Why the Law of Attraction can be utter crap, and the real solution to prosperity that goes beyond simple wishing. At 13:00 - Randy's prosperity tipping point, and YOURS begins with one fraction of a percent toward the positive, and how