The Nudgecast

Remote coaching has its advantages, but what's the best way to develop a business model to make the most of it?For episode 2 of the The Nudgecast (The Official Nudge Podcast), I called up two key Nudge insiders, Matt Essex and Dr. Steve Feyrer-Melk to talk about their new online course that focuses on something important to all of us... how you can create a profitable remote health coaching business model.Learn about the unique pitfalls and massive advantages of remote health coaching and how to leverage them.Discover the behaviors and habits that are necessary to remote coaching through a unique 'remote coaching specific' version of a S.W.O.T. Analysis.Explore the importance of getting to your why first, and putting words to your vision and purpose.See where the massive advantages lie for remote coaching business models - highly effective, highly efficient communication that fits into people's lives - and how to harness them to drive your profitable remote coaching business model.Dive into a great conversati

The Nudgecast puts you in the room with Nudge team members and industry thought leaders as we tackle the biggest problems in population health management.If you've been following the Scale Well Podcast, don't worry, you're in the right place. This is the first official episode of The Nudgecast, so I naturally had a few checklist items to cover. For example...Why are you rebranding?What will be different about The Nudgecast?What is the schedule going to look like?Who are these other team members and thought leaders you'll be talking to?For all the changes, I can say with confidence that if you liked Scale Well, then you will LOVE The Nudgecast. We debated whether we should 'relaunch' as a totally separate podcast, but decided in the end that simply 'rebranding' and continuing on the same feed was the right solution. Along with bringing you in on more internal conversation 'inside Nudge,' I'll be adding several regular guests that you'll get to know through almost monthly conversations on various key probl

Why was it so important to build a coaching app? Coach Messenger makes on-the-go client engagement easy... [0:25] - A full-time hire to lead the coaching app development charge, 6-months of dedicated development and testing across the team, ongoing updates and support going forward… and it was all worth it if we can make building engagement with clients easier for practitioners. [1:41] - A few little-known tidbits about the Nudge Founders, and how Mac and I became a bit obsessed with the art of digital engagement. [4:10] - The two different cognitive processes we have and use. System One Thinking - the fast thinking system - includes in-the-moment decisions and intuitive reactions. And System Two Thinking - the critical thinking and deeper analysis thinking. The need for a mobile coaching app comes mostly from clients (consumers) System One thinking. When you’re talking about online experiences or mobile apps, consumers (your clients) have come to expect to get pretty immediate responses. [5:40] - How can we

Mac Gambill knows a thing or two about how to communicate with your clients for better engagement. - This week, my #1 Nudge compatriot Mac Gambill and I took a quick break from running the company to deep dive on one of our favorite topics: digital communication for client engagement. Engagement is our raison d'être at Nudge, and digital communications are the center of our sweet spot, so if you’re ready to learn the secrets of effective digital communications with your clients then you’re in the right place. To summarize what you need to know about effective digital communication: It’s about delivering the right message, to the right client, in the right way, at the right time. Easy right?Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

This week Josh Cherry, former US Marine and CEO/Founder of Delta Life Fitness, joins us to discuss the importance of nailing your target member persona, creating a memorable client experience, the power of extending your member experience beyond the facility, and how a great member experience can drive fun, community and engagement for you 24/7/375. [1:51] How Josh’s background in the US Marine Corp as a PTI, physical training instructor, inspired his passion for overall wellness. [3:03] When it makes sense to open additional business locations using a licensing model versus a franchising model, and the struggles associated with each one (Josh has 22 licensees and 7 franchise locations for Delta Life Fitness today). [6:07] How it came about that Josh started a female only fitness center. Being passionate about fitness and providing clients solid results only gets you so far when you have to break through the noise of all your competitors. [7:17] The power of digital marketing and how picking one specific targ

Kathleen LeGrys, the creator of Health Coach Solutions and co-host of The Business of Wellness podcast talks about how to use free content in attracting, growing, and engaging your audience. [2:10] An overview of Kathleen's beginnings as a health coach and the many lessons she learned about how to start a coaching business - [5:38] Why should someone put in the time and effort to create content? Why isn't giving away content for free undervaluing your time and expertise? - [8:05] How free content helps you and your business get discovered - [11:40] An example of how to create and market a blog post with a lead magnet as free content to attract visitors - [12:40] The initial awareness stage, evaluation stage and purchase stage of the marketing funnel and why successful marketers excel in the middle (evaluation) stage - [17:00] Are podcasts and blogging necessary when someone first gets started? What are the best mediums for those just getting started marketing their coaching business or oth

This episode is part 1 of our "Nudge Healthcare" series taking you behind the scenes at Nudge as we discuss solutions to improve patient engagement, and deliver more efficient healthcare and a better patient experience. This week, Nudge President Phil Beene is joined by Dr Steve Feyrer-Melk, Director of Lifestyle Medicine for Optimal Heart Attack and Stroke Prevention Center and Chief Science Officer at Nudge, and Matt Essex, Founder of ActiveRX AZ and VitalityHealth, and Strategic Advisor and acting CFO at Nudge. We dig into what engagement in traditional healthcare looks like today, and what problems that creates for doctors and patients. Their solution? Asynchronous communication - using modern technology to interact with patients the way they've grown used to communicating themselves. [1:48] How engagement typically happens in healthcare why it creates a bad patient experience and prevents patients from getting the efficient and effective healthcare they deserve - [3:41] If the world h

In this episode, we talk with Dr. Peter Camiolo, co-founder and CEO, and Dr. David Touhill, VP of Marketing and Technology for ChiroCEO, a firm dedicated to helping chiropractors get out of the "slavery" of their current practice and take over as CEO of their own businesses. Drs. Camiolo and Touhill have plenty to share on how their own vision came to life, and share valuable advice on transitioning to a membership-based model, seeing your business as a franchise, and the transformative growth of telling customers' stories. [3:48] High-level overview of ChiroCEO, how and why Pete founded the company - [6:55] When the moment of realization hit that the traditional practice model wasn't working for Pete - [10:30] What was the transition like going towards a membership-based model? - [12:15] The importance of having an end in mind when developing your business model to make it self-sustaining - [15:00] How to start approaching the challenges of automating your business model through

Dr. Charlie Webb, founder of Freedom Practice Coaching and Imagine Wellness Center, joins us this week to discuss how his San Antonio, TX-based practice is disrupting the traditional healthcare practice model by partnering with practitioners to train them to succeed with a non-insurance based, proactive wellness model. Dr. Webb has a lot to share on seeing your practice as a business, and how having that philosophy front and center gives you incredible advantages over your mainstream competition. [01:25] A run through of what Dr. Charlie Webb and Freedom Practice Coaching does for clients - [04:24] On losing almost everything Dr. Webb earned during the .com bubble burst, and that being a turning point for toward functional medicine and proactive wellness - [06:23] On Founding Imagine Wellness Center and starting Freedom Practice Coaching - [07:25] Disrupting the healthcare and health insurance industry by giving patients knowledge - [09:48] The trend of practitioners and doctors ident

In this week's episode, we talk to Dr. Isaac Jones, a cutting-edge physician, consultant and co-founder of Elevays and Designer Health Centers, offering innovative strategies to help executives and entrepreneurs maximize their abilities and well-being through human potential healthcare. Dr. Jones tells us about his own story starting in traditional medical practice, his decision to go virtual practice model to help patients in a new way, and he leaves us with several insightful tips entrepreneurs in any industry can use to maximize their own business. [2:00] Early struggles and dissatisfaction with mainstream high-volume, low-service medical practice - [4:35] How he learned the confidence to stick to his story and value proposition to attract an audience of like-minded people as patients - [6:15] The benefits and challenges of operating virtually and globally - [12:30] Finding an area of expertise and building a brand around your audience - [16:20] The importance of having different levels and

This week Ryan Ketchum, Executive Director of Fitness Revolution, Business Coach, and Peanut butter enthusiast, joins us to discuss how fitness professionals can grow their business, develop a digital business strategy, where fitness pros go wrong, why you should create free content, and much more…. [8:18] how Ryan transitioned from athlete to being an expert in the weight loss and fitness industry, [11:32] how to “hustle and grow” to get to your first $10,000 a month mark in your business, [15:19] why copying another business doesn’t set you up to win business and how selling your services cheap and undervaluing yourself will hurt your business in the long run, [17:22] how the “express lane” sales technique can help you sell more of your services by asking your clients questions and creating an increase to the value of your transactions, [19:29] exactly where fitness pros go wrong in their business due to insecurities, [21:10] the exact steps to present yourself as a thought leader in the fitness space by fo

This week we sit down for a chat with James Breese, founder of Strength Matters to get him to reveal his secrets for building an audience and monetizing content. James Breese started Strength Matters with a simple mission: to help everyday athletes train smarter, and empower people with skills to lead a healthier and more fulfilling life. Learn more about Strength Matters here - https://nudgecoach.com/strengthmatters James reveals how he and Strength Matters have strategically used free content, how to upsell quickly, and as a bonus to this episode he gave is a detailed look at every step of a campaign they recently ran to convert over 40 new paid online coaching clients in less than a month, which you can read in detail here - https://nudgecoach.com/blog/convert-leads-into-online-coaching-clientsScale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

Mac met Dr. Michel Dupuis for the first time only a few months back to discuss a pain point he was having with his new educational programs. By this point Dr. Michel had turned his knowledge into a foundations of health program that could be delivered via online course for his patients. It scaled beautifully and was generating tons of revenue for the practice, but there was one big issue: When he transitioned from providing these educational sessions to his patients in-person, to offering them via an online course, he quickly realized he was losing key relationship-building personal touchpoints with his patients that were necessary to make them feel supported, feel that special, concierge experience he was striving for, and ultimately feel accountable to him to stay adherent. It turned out Nudge Coach was the perfect fit. :) Learn more: http://get.nudgecoach.com/website-demo Also, if you’d like to follow in Dr. Michel Dupuis’ footsteps, he and his partners have put together a powerful collection of educationa

Friend of the podcast, health entrepreneur, coach, and host of Ever Forward Radio, Chase Chewning drops by to talk with us about digital coaching programs as the missing link in health and fitness, including his transition from brick-and-mortar personal training to health coaching with a digital coaching model, how he developed a program and business model around his digital coaching, how to price yourself on value, the importance of meeting your clients where they are for maximum impact, and much more.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

Dr. Shaiv Kapadia, Founder and Chief Medical Officer at Iggbo joins us to talk about how they're making on-demand healthcare services possible and share advice for entrepreneurs. Iggbo, once called 'Uber for Phlebotomy,' is building an on-demand network for healthcare labor. Watch this interview to learn [3:00] how Iggbo came to exist, [12:20] what the implications of on-demand healthcare labor really are for key stakeholders in the industry, [22:10] how to find early adopters for their network, [38:30] what Dr. Shaiv's best advice for healthcare disrupting entrepreneurs is, and more.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

Back from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, Host Phil Beene spends 20-quick minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables. This episode blends insights from other industries like consumer tech and healthcare to help you hone in your plan for a fresh solution to the retention problem in your fitness business.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

https://scalewellpodcast.com/onefitstop Jarron Aizen, Founder and CEO of OneFitStop stops by Scale Well Podquarters to talk how Bill Gates number one rule of technology applies to fitness businesses and much more, including [6:15] the core challenges of growing a fitness business, [11:30] how to scale responsibly, [14:20] the number one golden rule of technology, [18:00] the little issues you don't think about that can cripple scalability, [27:40] why to choose a service provider based on their ability to deliver the service and support you will need to implement successfully, and [36:55] Phil's 30-second soapbox rant on where technology and automation are invaluable and where the human component is still irreplaceable in fitness.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

This week on the podcast, Mac has gone missing and I'm joined by Lisa Dougherty, Founder and President of the Medical Fitness Network to talk about the power of exercise to prevent and heal, and the massive gap in fitness and wellness services that no one seems to want to fill, including [11:30] the huge opportunity that an unhealthy, aging population presents to fitness professionals, [18:45] the many ways the Medical Fitness Network benefits doctors and medical practices, [24:00] what it takes to bridge the gap between the medical and fitness communities, [28:00] how membership fees were set up and where the money comes from to support it all, and [34:00] the next problem the Medical Fitness Network should try to solve with it's platform.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

This week Vito La Fata, the no BS business and marketing educator to fitness and wellness professionals, joins us to help us break ground on the new 'Podquarters' at Nudge HQ and doesn't pull any punches when he talks about how trainers need to rethink their fitness services to gain real success, including, [8:20] why learning how to sell is so important, and why having an anti-sales mindset is probably the reason why you're broke, [11:15] how fitness professionals are under-valuing themselves and how to avoid letting themselves be commoditized, [18:00] the one question he asks new trainers who come to him for help to show them that they're approaching their services all wrong, [22:15] a simple model from creating an avatar, to building trust, to building relationships, that ends with high-ticket services, [27:30] the tools Vito is using to run his empire, [32:20] and the 5 freedoms that Vito needs to live a happy, successful, satisfying life - time freedom, financial freedom, location freedom, peop

Accomplished CEO, advisor, consultant, investor, technology early adopter, and overall brilliant guy Bryan O'Rourke joins us to talk about the future of the fitness business, and the role technology will play to create new and better business models including, [8:00] the keys to the new user experience for gym members, [18:30] new and innovative business models that will change the fitness game, [21:00] A.I. in the future fitness business and how the personal trainer role will evolve, [25:00] what new business models may be unlocked by new tech-enabled and A.I. supported fitness solutions in gyms, [30:00] and who's lobbying on behalf of the fitness industry to ensure it isn't marginalized by regulatory pushes from pharma, the AMA and others.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.