The Nudgecast

This week Josh Cherry, former US Marine and CEO/Founder of Delta Life Fitness, joins us to discuss the importance of nailing your target member persona, creating a memorable client experience, the power of extending your member experience beyond the facility, and how a great member experience can drive fun, community and engagement for you 24/7/375. [1:51] How Josh’s background in the US Marine Corp as a PTI, physical training instructor, inspired his passion for overall wellness. [3:03] When it makes sense to open additional business locations using a licensing model versus a franchising model, and the struggles associated with each one (Josh has 22 licensees and 7 franchise locations for Delta Life Fitness today). [6:07] How it came about that Josh started a female only fitness center. Being passionate about fitness and providing clients solid results only gets you so far when you have to break through the noise of all your competitors. [7:17] The power of digital marketing and how picking one specific targ