The Nudgecast

Kathleen LeGrys, the creator of Health Coach Solutions and co-host of The Business of Wellness podcast talks about how to use free content in attracting, growing, and engaging your audience. [2:10] An overview of Kathleen's beginnings as a health coach and the many lessons she learned about how to start a coaching business - [5:38] Why should someone put in the time and effort to create content? Why isn't giving away content for free undervaluing your time and expertise? - [8:05] How free content helps you and your business get discovered - [11:40] An example of how to create and market a blog post with a lead magnet as free content to attract visitors - [12:40] The initial awareness stage, evaluation stage and purchase stage of the marketing funnel and why successful marketers excel in the middle (evaluation) stage - [17:00] Are podcasts and blogging necessary when someone first gets started? What are the best mediums for those just getting started marketing their coaching business or oth