The Nudgecast

Why was it so important to build a coaching app? Coach Messenger makes on-the-go client engagement easy... [0:25] - A full-time hire to lead the coaching app development charge, 6-months of dedicated development and testing across the team, ongoing updates and support going forward… and it was all worth it if we can make building engagement with clients easier for practitioners. [1:41] - A few little-known tidbits about the Nudge Founders, and how Mac and I became a bit obsessed with the art of digital engagement. [4:10] - The two different cognitive processes we have and use. System One Thinking - the fast thinking system - includes in-the-moment decisions and intuitive reactions. And System Two Thinking - the critical thinking and deeper analysis thinking. The need for a mobile coaching app comes mostly from clients (consumers) System One thinking. When you’re talking about online experiences or mobile apps, consumers (your clients) have come to expect to get pretty immediate responses. [5:40] - How can we