The Nudgecast

This week Phill Wright, the Managing Director of Primal Academy joins us all the way from Leeds, UK to tell us what's holding personal trainers back from the success they want and the key to delivering effective online training. [5:00] the series of fortunate events that lead to Primal Academy's online continuing education courses for personal trainers, [12:00] the realization that personal trainers need business training at least as much as they need technical training, [14:00] how to think strategically about packaging content for monetization, [20:00] tools that help them maintain a personal touch throughout their online learning experience, [24:20] and what's the biggest thing holding personal trainers back from the success they hope for in business.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

This week we spoke with Sean Greeley, Founder and CEO of NPE to hear his incredible story from stage 4 cancer, to helping fitness businesses accelerate through 6 stages of growth, including [7:30] how finding out he had stage 4 cancer impacted his career path, drove him to coaching fitness business owners, and eventually lead to the growth of NPE, [18:30] the barriers holding gym owners and fitness entrepreneurs back from the growth they want, [25:30] the necessity of recurring revenue, and why the client experience is always most important, [33:00] how NPE has to evolve it's training for business owners in order to keep up with new technology and a fast-moving fitness market, [37:00] how to keep a hybrid remote and in-house team on the same page, [41:40] and what gets Sean excited about the future of fitness.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

https://scalewellpodcast.com/fmca Dr. Sandra Scheinbaum and Elyse Wagner, creators of the Functional Medicine Coaching Academy join us to talk about how we get to a future where there's a health coach in every practice and how technology is already helping accelerate that vision, including [6:40] how technology is revolutionizing the life of a health coach, [10:00] why virtual coaching relationships have proven every bit as valuable as face-to-face, knee-to-knee coaching, [12:50] best practices for incorporating health coaching into a medical practice, [16:25] why functional medicine was the right place to start achieving their vision of putting a health coach in every practice, [20:30] the most effective workflow they’ve seen emerge between physician and health coach working within a practice, [27:40] what the FMCA is doing to train students to market themselves to practices and clients beyond graduation, [34:00] and the greatest hurdle facing newly trained coaches and program graduates.Scale Well is now The

This week Timothy Sarazen, Director at 97display.com joins us to dive into the real tricks of the trade for effective fitness and wellness websites that rank and capture leads including, [5:00] real examples of how looking at data helps you optimize site rankings and conversions, [10:00] the perception that your website is creating for visitors and potential clients in your community, [17:00] the importance of using the right verbiage to describe yourself and your programs online, [31:00] why you can't try to be all things to all people, [34:00] how digital business strategies complement even fitness and wellness businesses with a local-first focus, [38:00] social media best practices that will actually move the needle, and more.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

Zach Olson, founder and CEO of Bookly joins us to talk about turning boring, old-fashioned services into highly scalable subscription businesses, including [8:30] taking antiquated, boring service industries like bookkeeping and accounting and wrapping those services in a fresh, sexy software as a service delivery system, [21:00] just how important metrics are in today's business environment and what access to real-time data can do for business owners, [22:05] the challenge of packaging common services into a simple subscription pricing model, [28:30] the many interesting parallels between the values and problem solving approaches of many up-and-coming SaaS startups that span across virtually all industries, and more.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.

https://scalewellpodcast.com/posturescreen This week Dr. Joe Ferrantelli CEO of PostureCo joins Mac and Phil to talk about bringing clinical-grade posture analysis to the iPad, how your pricing strategy can help you target your ideal customer, and more including, [2:10] how PostureScreen came to exist and the pain points it was created to address for practitioners, [6:50] when premium pricing in the App Store is the right choice and its benefits, [9:45] how the PostureScreen recurring revenue model works and how it came about, [15:15] how doctors and fitness professionals are working PostureScreen scans into their processes and pricing models in the practice and facility, [22:45] how using clinical iPad apps can improve the patient experience, [28:00] how platforms for remote tracking and analysis are changing the game in healthcare, wellness and fitness, [29:45] what it's like to go through a price increase, [34:30] the perception created by the dynamic of having your high-end clinical app next to free games

Aaron Price, Co-Founder and CEO of Wyzed, joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about how they turned customer feedback into a more scalable business, how to maximize return from your online course, and more, including [2:20] how to strategically iterate based on customer feedback, [4:20] the ways businesses are getting the most value from their online training courses, [6:05] what businesses are charging for access to their online training courses for customers, [8:20] using online training to make sales and marketing processes more scalable, lead capture, lead nurturing, [16:20] how the Wyzed revenue model and pricing model evolved, [18:45] what the next phase of product growth has to look like to scale their business further, 3rd party platform integrations, online membership management tools, [20:45] how this enables the next generation of fitness and wellness businesses, [26:00] what software tools and platforms Wyzed use internally to run their business, [32:00] and

James Maskell, author and founder of the Evolution of Medicine and Functional Forum joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about lessons learned while building a massive audience, the future of functional medicine, and optimizing the practice model including, [1:20] how and why the Functional Forum got started and how it's evolved over time, [8:30] the value of recording (and making available evergreen) educational content, [9:40] how a small, local Meetup group in New York turned into a network of over 200 groups all over the globe, [14:30] how to accelerate growth by solving a need for a key channel partner, [18:25] how to keep an intensely loyal following (even with a huge audience), [21:00] the power of the "everyman story" as a marketing tactic, [23:40] the role technology is playing and the pain-points it's solving in the "evolution of medicine" and optimizing practice models, [26:25] the business model that will power "functional medicine 2.0" practices, and how the

Jason Deutsch, co-founder of PreviMedica, joins hosts Phil Beene and Mac Gambill to talk about his experience building a digital health business way before it was cool, including [4:05] what he learned from putting out a digital wellness MVP (minimum viable product), [8:00] what scalability problems he ran into and how they addressed them with technology, [14:10] how they went about defining and packaging your digital wellness offering, [16:10] how they tested and found the right pricing model for your new offering, [17:45] how they are measuring success and their KPIs (key performance indicators), [21:50] and his take on whether it is possible make a purely digital health service model sticky enough for consumers, and how they do it.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy for privacy and opt-out information.