The Nudgecast

This week we're taking a deep dive into different models for monetizing online coaching programs and the unit economics behind them. Cohort model or rolling signup, evergreen program or limited enrollment, find out what you should consider and which model will set you up for success.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

This week we're talking through why some businesses have such a hard time getting positive feedback when trying out new things with remote coaching clients, from new coaching software, to new programs and offerings. To summarize: Setting expectations is important, and you can't cheat the coaching process.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

Mac and Phil take a step back this week to examine different pieces that have been missing from coaching businesses that we've been working with in recent weeks that are holding them back from more success. Starting from key steps that might have been skipped in the very beginning of launching new programs, the guys highlight several key areas you can focus on to launch better, grow faster, and scale more profitably.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

This week Mac sits down with Ever Forward Radio host Chase Chewning to pick his brain about how podcasting became such a powerful piece of his coaching business and overall entrepreneurial journey. We talk about managing multiple social media channels, how they fit into his funnel, and don't miss Chase's tidbit about how podcasting has changed his sales conversations for his programs and courses. You can learn more about getting Chase's help launching your podcast here.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

In this week's Nudge Coach Happy Hour we tackle this whopper of a question - just how many clients can, or should a coach manage? It’s a crucial issue for any online coaching business to answer, so listen in as we break down the factors to consider when finding your own ideal coach-client ratio.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

We are joined by Matt Ackerson from Autogrow to learn how to set up an optimized marketing funnel for an online coaching business. Matt shares his entrepreneurial story before diving into nitty-gritty digital marketing questions like how to create a lead magnet that highlights the need for your full service offering, and how to use a tripwire (or high value, low cost offer) to get more prospects used to paying you and receiving significant value in return to build trust faster, and even liquidate your monthly ad spend.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, facebook, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

In this week's Nudge Coach Happy Hour we discuss the growing cadre of influencers we're seeing launch online coaching models, from health, to business, to gaming. We dig into the various social and content channels they're using to build their audiences, and the lessons new and aspiring coaches and program creators can learn from their models.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, facebook, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

We are joined by Lauren Tickner from Impact School to find out why she believes every coach should have a high ticket coaching offer. We talk about Lauren's personal success story, dig into the nuts and bolts of creating your own high ticket coaching offer, what goes into what Lauren calls an "Impact Offer", and how to validate your program in the first place.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

For this week's Nudge Coach Happy Hour, we debate the best uses of content in online programs, and leveraging pre-built content templates versus creating all original content. Then, when to use your primary business branding for your online program, and when to launch a separate coaching brand.Hey program creators, ready to create your coaching app? Learn more at nudgecoach.comFollow us on twitter, youtube, linkedin, facebook See acast.com/privacy for privacy and opt-out information.

Dan Hoemke, Chief Business Officer at BaseHealth and Healthcare Advisor to Nudge drops by to discuss why patient engagement efforts fail, including the silos between each of the solutions that contribute to patient engagement efforts (9:30), our misplaced confidence in the completeness of technologies to solve problems (11:25), the need to focus our limited resources on engaging the right people in our programs (12:50), the tendency to focus on engagement before outreach (15:02), limitations in the contact information we have on target members (16:38), employing the wrong professional resources with the wrong skills to be effective at remote engagement (18:11), the lack of communications strategies that enable 2-way communications and therefore set the stage for a relationship (20:05), the problem with the way health management teams are looking at and tracking performance indicators (21:52), the one-size-fits-all approach to patient engagement (23:34), the fact that all health management efforts must involve

Dr. Steve Feyrer-Melk and Matt Essex join Phil Beene for part 2 of a conversation diving into the problems with how health management teams are measuring performance and success (2:18), the language that must be used in initial outreach communications to earn the member's trust (7:45), whether the outreach should "start with why" or when you should try to drill down to that personal "why" with a new member (11:30), and practical suggestions for better ways to measure success across your health management teams to align your success metrics with your desired outcomes (14:31). Learn more about us at https://nudgecoach.com. See acast.com/privacy for privacy and opt-out information.

Dr. Steve Feyrer-Melk and Matt Essex join Phil Beene to talk about the science of where motivation comes from and the factors that influence readiness for change (1:46), the effect financial incentives have on motivation and how they can torpedo long term engagement (6:09), how a trusting relationship with a health professional impacts changes the engagement calculus (9:39), and how managers of population health management programs can misalign incentives from the top down by using the wrong KPIs for team performance across the board (10:54). See acast.com/privacy for privacy and opt-out information.

This episode includes the 3 key communications principles we apply to everything and a smorgasbord of best practices for phone, direct mail, and email outreach.Fresh on the heels of last week’s outreach webinar, I used episode 10 of The Nudgecast to review some of the most practical, applicable and actionable takeaways for highly effective outreach and enrollment that prioritize engagement first, including...The 3 communications principles that I apply to all marketing and outreach communications,Empathy“Experience it through the eyes of the recipient.”Simplicity“Minimize choice, while maximizing utility.”Clarity“Make it hard to misunderstand.”How to apply the 3 principles to specific types of outreach communications, and the resulting outreach tactics and best practices that make up highly effective “Engagement First” outreach and enrollment.Tactics and best practices for initial phone outreach (hint: you can’t count on the next call),The do’s and don’ts for effective direct mail outreach, especially the “In

In this episode we look at population health management like a marketer to help you identify opportunities to optimize the process from member outreach to lasting engagement.For episode 9 of The Nudgecast I sat down for 20 good minutes with my esteemed colleague, Nudge Co-Founder and CEO Mac Gambill to take a look at population health management outreach and engagement through a marketing and managerial lens.We take you on a talking tour of…How to look at PHM member outreach and enrollment like a marketer, and why that perspective is important to enable your ability to optimize your processes over time,The many benefits of looking at the outreach-to-enrollment process like a marketing funnel, for example:The importance of defining and separating each specific stage of the funnel and often adding more steps to your funnel,How that helps you gather better data on the effectiveness of your outreach and enrollment processes identify where to focus your time to improve your overall enrollment success,And how that

Listen in as Phil welcomes back in “the professors,” Dr. Steve Feyrer-Melk and Matt Essex to talk through the many pitfalls of the traditional outreach and enrollment models in health management programs.For episode 8 of The Nudgecast I invited back in our trusted advisors Dr. Steve Feyrer-Melk and Matt Essex to help us navigate through the many pitfalls that we’ve identified within traditional approaches to member outreach and enrollment for population health management. Dr. Steve, Matt and I discussed…Several of the most common pitfalls or false assumptions that we’ve come across in working with partners through their member outreach and enrollment strategies. Listen to the first part of this episode to learn more about pitfalls like:The “Enroll Everybody” AssumptionThe mistaken idea that the goal is to enroll as many members as possible into your programs and the many inefficiencies that creates.The “Knowledge Is The Problem” AssumptionThe tendency we have to assume that a lack of health knowledge on the p

For episode 7 of The Nudgecast I invited Dan Hoemke, advisor to Nudge and Chief Business Officer of leading predictive analytics company Base Health, back in to dive into the impact effective member engagement can have on both quality of care and increasing revenue from CMS for organizations managing a Medicare Advantage population.Dan and I discuss...The basics of managing a Medicare Advantage population, including:how (Risk Adjustment Factor) RAF Scores are calculated,how CMS adjusts RAF Scores, andhow that affects monthly revenue risk-bearing entities receive for managing care.The role and value of effective member engagement within Medicare Advantage plans. How effective member engagement improves quality of care.How engaging members effectively can increase speed of new diagnoses, and how quickly patients get enrolled into targeted care management programs.And how an effective and efficient patient engagement strategy increases revenue for organizations managing Medicare Advantage populations.Read m

For Episode 6 of Nudgecast I am once again sitting down with our Academy team, “The Professors” as I’ve started calling them, Dr. Steve Feyrer-Melk and Matt Essex to dive into the role of behavioral science in healthcare. In this episode we talk about:How behavioral science is missing from population health management and healthcare as a whole.Why that means communications strategies across the healthcare continuum are inappropriate for almost 80% of consumers.How behavioral science and behavior change models factor into implementing effective remote coaching programs.And matching people at their stage of readiness for change with the right communications to help promote effective long-term results.By communicating only for individuals in the “Action” phase of readiness for change, the healthcare system and population health management initiatives are failing to connect with over 80% of consumers. Dr. Steve and Matt discuss the details of a system that’s missing the mark on 80% of its responsibility, how spec

For Episode 5 of The Nudgecast I share several clips from the first part of our most recent webinar, where Nudge CEO Mac Gambill talked through the key facets and often missed secrets to creating a highly effective onboarding strategy for any wellness, population health management or remote coaching initiative. You will hear Mac discussTwo extremely common misconceptions that become pitfalls for many initiativesOne factor that we’ve found has a strikingly high correlation with how long participants tend to engage in programsWhat’s missing from the assessment or participant qualification phase or most programsThe importance of matching your communications with the behavioral factors or readiness of each participant, and more.Why is the onboarding workflow such an important place to invest time and effort? In our experience, haphazard planning and execution of key aspects of the onboarding process is almost always the root cause of poor program engagement. It all starts with taking the time and care to get to k

For Episode 4 of Nudgecast I had the pleasure of picking the brain of a life-long disruptor and veteran of the healthcare C-Suite Dan Hoemke to discuss his career-long passion for solving the population health management puzzle, the history of PHM and engagement efforts, and what he thinks is needed to finally create a sustainable engagement strategy that’s both effective and efficient.The unsustainability of healthcare costs and the status quo population health management.The 25+ year history of population health management efforts and why they have such a high failure rate.The emerging science health engagement, and why remote coaching and engagement efforts must be personalized in order to be effective.What is the role of engagement in healthcare and population health management? How long has the idea of engagement been around? What is preventing organizations from being more effect at risk management, cost management and health management? You may be surprised by the answers. Using HIMSS trends as a backd

Your engagement strategy is one thing, but what’s your product’s role in driving engagement?For Episode 3 of The Nudgecast I sit down with one of my closest confidants and Product Designer at Nudge, Russ Campbell to discuss how the role of product design principles in empowering health engagement efforts. Russ and I talk through the Nudge’s five design principles and how he uses them to filter through the key product design decisions that impact your team’s ability to engage members remotely.We will walk through Russ’s 5 Product Design Principles for Nudge productsHow we think about the product design decisionsThe importance of designing (everything) with empathyThe fundamental guiding principle of our product and how that impacts everything elseAnd why you need to know the guiding principle of the product you use to engage membersWe’ll take you behind the scenes to experience how we think about designing, creating, and implementing a great user experience. It all starts with the Reliability Principle to make