The Nudgecast

In this episode we look at population health management like a marketer to help you identify opportunities to optimize the process from member outreach to lasting engagement.For episode 9 of The Nudgecast I sat down for 20 good minutes with my esteemed colleague, Nudge Co-Founder and CEO Mac Gambill to take a look at population health management outreach and engagement through a marketing and managerial lens.We take you on a talking tour of…How to look at PHM member outreach and enrollment like a marketer, and why that perspective is important to enable your ability to optimize your processes over time,The many benefits of looking at the outreach-to-enrollment process like a marketing funnel, for example:The importance of defining and separating each specific stage of the funnel and often adding more steps to your funnel,How that helps you gather better data on the effectiveness of your outreach and enrollment processes identify where to focus your time to improve your overall enrollment success,And how that