The Nudgecast

Laura Poburan wants to "free you from the box your coaching certification shoved you into," so you can show up how you've always wanted to - by creating deeper connection with your clients.Through her own experience with her fitness clients she came to realize that when she took time to seek out a deeper connection, trust, motivation and success followed. And since coaching other coaches on her methodology for unlocking connection, she's seen clients line up to work with those coaches as a result.Listen in as we talk through how you can transition your coaching online and create deep connection with clients remotely to unlock radical transformations.Get Laura's Coaching Conversation Revelation here: go.triggermapping.com/ccr1Her website: www.laurapoburan.comAnd you can text her questions here: 587-419-5345 Connect with Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoa

Okay, no coaching program is 100% bulletproof. But today we're walking through a few simple exercises to help you quickly (1) start planning your program, (2) identify the "ah ha" moments and key milestones you'll want your clients to hit along the way, and (3) identify and prevent the pitfalls that could knock your clients off track. All it takes is...- The Ideal Client Story- Working Backwards- Inversion (or James Clear's 'Failure Premortem')Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Should you productize your coaching programs? Okay, it sounds antithetical to the idea of personal coaching, but hear us out...Productizing your coaching programs can clarify your offering, help you convert more clients and automate some the content of coaching, so you can focus more of your time on each client's progress and creating deeper connections to guide them to better results.Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

With all the changes to Facebook Groups they aren't the solution they once were for coaching businesses. We talk about the pros and cons of building an audience or community on Facebook vs the online community platforms that make it easier to create and launch your own dedicated communities with no code.Are Facebook Groups worth the lack of control, unpredictable rule changes, and all the noise and distraction of Facebook because they let you meet potential clients where they are?Is the challenge of onboarding clients onto a new platform to grow your online community a deal-breaker? Or is it an opportunity to create a white glove, exclusive feeling membership experience for your clients?Follow Phil on Twitter: twitter.com/philbeeneFollow Mac on Instagram: instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Depending on which study you want to trust it costs from 5x to 25x more to acquire a new client than to retain one you already have. We talk about how coaches and course creators can turn this lesson into sustainable growth by investing in strategies like continuity plans and memberships, up-front and annual discounts, and more humanized onboarding experiences to increase average customer lifetime value. Redirect just some of the time and money you spend chasing new clients each month into adjusting your model to maximize customer retention and lifetime value and just see what it can do for your business.Follow Phil on Twitter: twitter.com/philbeeneFollow Mac on Instagram: instagram.com/mac_gambillLearn more about customizing a coaching app for your clients at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

If you’re interested in building a online coaching business, why not learn how Britney Kennedy, founder and CEO of Onpoint Nutrition, went from solopreneur owner/coach to leader of a 12-person team and a thriving remote coaching business that’s served over 2,500 clients in the last 5 years.You’ll also learn exactly how Britney structures her remote coaching programs with weekly client sessions and asynchronous communication using Nudge Coach. Listen in closely because out of thousands of coaches using Nudge, 5 of her coaches rank in the top 30 for weekly client engagement rates.Check out Britney's business, Onpoint Nutrition at www.onpoint-nutrition.comWant to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

We're building something new! This week, we open up about what we're building into our next product launch, how we plan to modernize online program delivery, and the problems we aim to solve for online business owners and coaches in the process. Then we debate a new question we're confronting with more and more businesses, from private medical practices to business coaches: Should we outsource program creation? Or is it better to build our own program from scratch?Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

Is there real demand for coaching in corporate workplaces? How do you do outreach to get your foot in the door to pitch your services? How can you adapt your coaching to better fit the workplace, show results and prove you're indispensable? We learned all that and more this week in a conversation with one of our favorite people, Medina Ahmedova from Jay Shetty Coaching.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

Is the online learning space about to see a flurry of innovation? Does the future of online courses actually look more like what we'd call coaching? Triggered by a couple of mid-week conversations with online course creators we dive into why the online course is an outdated and suboptimal way to share your knowledge and experience with clients... at least if you care about whether your clients get results... or if you'd like to generate revenues for your business.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

Fresh off the last live session of our Program Builder Mastermind we talk through the most valuable lessons learned from running a successful mastermind group, from how we promoted and overbooked our first ever cohort, to how we stumbled into community building as a potential key value driver for our business going forward.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

With week one of our first ever Program Builder Mastermind in the books, we talk about how we promoted it to fill it beyond capacity, how we decided to structure the program and why, what we think we've done so far that we'd recommend to anyone running a cohort program, and what we might change next time around. Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil on Twitter and Mac on Instagram See acast.com/privacy for privacy and opt-out information.

This week we have the other (better?) half of The Wellness Business Podcast, Karen Pattock with us to guide us through how to set up workshops to get more coaching clients. Learn how Karen became the queen of workshops, what she did wrong at first, how to overcome common fears and pitfalls of running workshops, and what happened when she figured it all out (Hint: she got a bunch more clients). Here's access to an extra special freebie from Karen to help you set yourself up for success, The Ultimate Health Coach Success Blueprint: www.karenpattock.com/health-coach-success-blueprintWant to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil on Twitter and Mac on Instagram See acast.com/privacy for privacy and opt-out information.

As we get ready to run our Program Builder Mastermind next week, the topic of balancing synchronous vs asynchronous communication in order to engage a group of clients online felt timely. Find out what the heck we mean by synchronous and asynchronous communication, the strengths and weaknesses of each, how to use them both to make online and remote coaching engaging, and how the ratio of the two changes over time.Follow our hosts: Phil on Twitter and Mac on InstagramWant to create a coaching app for your clients? Learn more at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Speaking of client acquisition strategies for your coaching business, we asked Kathleen Legrys of Health Coach Solutions how she recommends using challenges as a strategy to get more coaching clients! Learn why challenges are so effective at finding the right clients for you, how to set them up, how long a free challenge should last, and more.In fact, here's a freebie with 10 ways to promote and fill your challenges courtesy of Kathleen.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil on Twitter and Mac on Instagram See acast.com/privacy for privacy and opt-out information.

This week unintentionally became all about client acquisition strategies, so we recap what we learned about how to get coaching clients using challenges from Kathleen Legrys, workshops from Karen Pattock, and how to sell coaching into the workplace with Madina Ahmedova from Jay Shetty Coaching. Then Phil shares how opening enrollment for our new Program Builder Mastermind went this week, and his nervous excitement over the feedback we're getting on our January product update. Woof, what a week!Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

With the help of Sarah Philipp, founder of Abundelicious and Blueberry Connect, we talk about what remote coaching is, why she transitioned her coaching business to a fully remote model, how her program model as evolved, tools she uses for things like collecting payments, and how she keeps remote clients engaged throughout the relationship. If you're considering taking your program or your whole coaching business remote, Sarah is available to coach you through it. Learn more about her program for coaches here.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

You can't scale a coaching business without a great plan to activate the new clients who sign up for your program. This week Phil and Mac discuss why creating a great new client experience is crucial to your program, what to focus on in the first few weeks with new clients, and exactly where most coaches go wrong in the first few weeks.Ready to customize and launch a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

To build an online coaching program that scales you're going to need a great plan. This week Mac and Phil talk through program planning in terms of what can be standardized and automated, what should stay personalized, and how to tie the two together into a remote coaching program framework.Ready to customize and launch a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

Everyone wants to grow their coaching business, and there are only 2 ways to do it: (1) get more clients, or (2) earn more revenue per coaching client. This week Mac and Phil discuss the different strategic levers (client retention, upsells, price increases) and tactics you can use to increase the lifetime value of your clients.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

This week we’re debating when it makes sense to build automation into your coaching programs. Find out where to start with automation, from your website and marketing funnel, through program delivery. What can you automate? What should you never automate? Where should you use caution? We discussed it all.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.