The Nudgecast

Talking Engagement Focused Member Outreach

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Listen in as Phil welcomes back in “the professors,” Dr. Steve Feyrer-Melk and Matt Essex to talk through the many pitfalls of the traditional outreach and enrollment models in health management programs.For episode 8 of The Nudgecast I invited back in our trusted advisors Dr. Steve Feyrer-Melk and Matt Essex to help us navigate through the many pitfalls that we’ve identified within traditional approaches to member outreach and enrollment for population health management. Dr. Steve, Matt and I discussed…Several of the most common pitfalls or false assumptions that we’ve come across in working with partners through their member outreach and enrollment strategies. Listen to the first part of this episode to learn more about pitfalls like:The “Enroll Everybody” AssumptionThe mistaken idea that the goal is to enroll as many members as possible into your programs and the many inefficiencies that creates.The “Knowledge Is The Problem” AssumptionThe tendency we have to assume that a lack of health knowledge on the p