Build Your Salon With Phil Jackson

Welcome, and today we’re talking all about work life balance. As far as work life balance is concerned though I think I’ve got three strategies that could really serve you well. I have a problem with the expression work life balance; I think it puts pressure on us as human beings that we should be spending fifty percent of our energy and effort on our businesses and the other fifty percent outside having some kind of other life. I think that where you set your percentage is entirely up to you, stop beating yourself up, stop trying to move to this fifty-fifty Utopian world. Firstly, you need to know what’s needed. This goes back to your goal setting. You will never achieve work life balance where ever you’ve decided to split unless you are crystal clear about what it is that you’re trying to achieve in the areas of your life. Once you know what’s needed it’s also much easier to figure out what’s not needed. Where are you willing to spend your time, your effort and your energy? Where you set those percentages i

Welcome, and today we’re talking all about how we can use Facebook advertising as an effective tool to help us recruit into our Salons. What I’ve put together today you can use as a checklist next time you’re doing Facebook advertising for recruitment or a trouble shooting list to see where you went wrong last time. Market - this is your audience in Facebook terms, first thing though you do realise you’re going to pay for this right? I still think Facebook advertising is a cost effective way of reaching your audience. How do we reach the audience with Facebook? You have to know who you’re talking to and also use your Facebook advertising tool called interests and behaviours, so that you identify your target market by the things that they’re interested in. I do limit my adverts geographically, but don’t limit yourself too far and don’t narrow your search to far geographically. Don’t limit it by age, keep it broad as far as age limit is concerned, focus on the interests and behaviours instead. Now the message:

http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk Get the full transcript here: http://buildyoursalon.uk/compete-with-online-retailers SUMMARY Welcome and today we’re talking about how Salons can compete with online retailers. So today what I’ve got for you is seven strategies that I think can give your Salon a fighting chance. 1. We need to remove the ability to make a comparison. Online retailing only works if the customer is able to make a direct and immediate comparison. We can remove that ability to make a comparison then the online retailers don’t stand a chance. 2. Take away the choice for the customer. Reduce her ability to say no to take a product by including them in a service you offer. 3. Take away the choice as far as your staff is concerned. We have a Salon guarantee in place, so my team know they have to consistently talk about retail products. 4. See retail products as an overall project. When you’re seeing the product as an overall project

Welcome and today we’re talking about recommend a friend and referral schemes. We all know that recommend a friend schemes and referral schemes make excellent business sense. So why do I hear from so many Salon Owners that they’re not getting excellent results. Well I think I’ve identified three fundamental flaws which I would like to share with you: 1. They don’t maintain customer interest. I’ve seen two things going wrong here; I don’t think many of your recommend a friend schemes are generous enough. The other thing is I’ve seen people rewarding their customers with something that just don’t interest them. 2. Some schemes fail to maintain the team’s interest. There will be some people that need recommend a friend, but there will be other Stylists or Technicians or Therapists that actually don’t need recommend a friend. So it’s very hard to get traction with your recommend a friend scheme. 3. We get time scales wrong. I think you should be taking your recommend a friend scheme out of the Salon; you need to

Welcome, and today we’re talking about when an employee decides to leave or when you need to terminate their employment. So what are the circumstances when it’s time to say goodbye? 1. When a member of your team is not hitting the required Salon standards. You should also have in place a capability procedure and also a disciplinary procedure. 2. When they quit. To get to the stage where they’re actually resigning from a position, is a big mental process for an employee and when they’ve got to that stage, it’s too late. 3. It becomes all about the money. Pay your staff as much as you can possibly afford and then the conversation when they’re asking for extra pay rise is very short indeed. So there are four golden rules for when we’re dealing with employees resigning or us terminating their employment: 1. We are never surprised. I will not take a meeting unless I know what’s on the agenda. That gives me a chance to be prepared, to start planning ahead so you are fully prepared and fully armed. 2. You must have

I want you to take back some of the control in your business. There’s been a real buzz word around business – which is outsourcing. I’m not suggesting that you do absolutely everything in your business, there are times when you need to outsource, but there are elements of our business that we’re handing over too readily and we need to start taking back some things into the fold. Websites: Have enough knowledge and understanding to be able to update your website yourself. Once you have that knowledge you can make an informed decision if it’s something you will carry on doing yourself, or if it’s something you can hand over to someone else. Social media: Updates I see done by the professionals don't quite ring true; it feels a little bit phoney. Take your social media back, learn to master it, learn to schedule. Design: You are spending a lot of money on design. In my Salon our prices increase in September and with that I need to send the new prices to my Graphic Designer for the next twelve months. He’ll also

This week I want to look at those guilty feelings, that mis-spent energy that is affecting your current and future success, and we’re going to come up strategies for dealing with it so that we can move forward to a place of gratitude. Guilt comes in three forms; guilt for the things that we’ve done in the past, guilt for our current position and guilt for our potential future circumstance. When we’re looking at guilt in the past, remember we've all made mistakes. The things I got wrong in the past were the best I could do at the time, I wasn’t out to hurt people deliberately. So how do we move on from that guilt? You find someone that trusts and loves you unconditionally, and you talk it through. They will forgive you - then it’s time that you forgive yourself. Guilt in our current situation is why we hide away our success, we shield others from how well we’re doing, and it’s a misspent guilt. You are completely limiting your potential if you have those feelings around your potential success. It’s your duty a

This week I want to guarantee that this is going to be the best episode for your business ever! Actually I’m not, but I think you should be guaranteeing because this week we’re talking about Salon Service Guarantees. Salon Service Guarantees are one of the most important marketing statements that you can possibly make, they are marketing gold. There are three golden rules for you, when you are coming up with your Salon Service Guarantee: The first is that your guarantee must be achingly simple to understand. Secondly it has to be relevant to your customer. The third is that your guarantee must be absolutely genuine. So what I want to do now is share with you the guarantee that I’m making to my customers, I want you to understand the thought process on how I put our guarantee together. So our guarantee is called the Bravo Five Point Promise, just five simple points: Point number one is that we guarantee you’ll receive a full consultation before every service. Point number two, if we don’t offer you a luxury co

FREE 30 minute webinar here: http://yourdigitalsalon.com/webinar-signup I’m going to get straight in with the begging – PLEASE can you start having a really close look at email marketing in your Salon. I’ve come up with seven ways that will inspire and motivate you to get on with some email marketing. First – Email marketing is really, really low cost even free. Second - Nobody else is doing it, so it’s something that does set you apart from your competition. Third – It keeps you in the mind of your customer. Fourth - Email marketing lets you project your brand personality. Next up - If I can find a marketing pillar that doesn’t need my team to do anything and it doesn’t take any Salon time that makes me really happy. Sixth - Email marketing helps your existing marketing work a little bit harder. Finally email marketing is easy to track, so you can measure your success relatively easily. If you’re serious about getting into email marketing, there will be a link to a free webinar that I’ve put together for you

Today I have two questions for you, the first is what is going wrong with your Salon marketing and secondly who do you think you’re talking to? I love our Industry, I think it’s a fantastic, vibrant industry being pumped full of youthful energy. But that disappears when it comes to our Salon marketing. I think the most common problem which brought me on to the “who do you think you’re talking to” question – is that we haven’t adequately identified who the marketing is supposed to be speaking too. How do we talk to people in a way that they understand and relate and how do you make sure that we’re hitting the buttons that our target markets are interested in - by using something called customer avatars. Customer avatars are imaginary people but they have a set of characteristics that you believe identify your target market. What I want you to do is start having a think about your customer avatars. Now the easiest way to get started on customer avatars is to have a look at the clientele that you already have. N

Hi everyone, Phil Jackson here from Build Your Salon, here to help you master the tools you need to generate the profits you deserve, so that you can lead a fuller life. Today we’re talking all about the haters, who just give us a hard time online, and I just wanted to explore with you how I deal with it. So why is it that people have this strong reaction to us, why do people hate online at all? Well I suppose the simplest explanation is that they are jealous. What we’re doing as entrepreneurs is not normal, normal for most people is to get the qualifications and stay on payroll until you either retire or die. So how do I deal with it? I deal with it by finding the one beautiful little nugget of truth or the one beautiful little positive that will be in every single negative response that you have. Find the treasure, focus on that and see it in proportion of what else you’ve done. You get one or two people hating, have a look at the reach of their Facebook post. Think about the good, think about it in context

Sick of the sight of me? Try my weekly podcast! Understanding your marketplace is not only useful. If your business is going to survive and thrive it can be seen as vital! But I fear that salons are either neglecting competitor analysis altogether or keeping a very narrow view of what their competition is. In this video, I take you through a simple method of analysing the competitive environment that surrounds you. Then we'll look at some of the less obvious competitors who are also vying for your profits margins.

Sick of the sight of me? Try my podcast! This week I'm BRACED FOR IMPACT! I always get LOADS of hate whenever I talk about DISCOUNTING, because lots of salon coaches, owners and managers think you shouldn't EVER discount. I think they're wrong - there ARE times you can discount successfully in the salon - in this week's video I tell you why.

Sick of the sight of me? Try my podcast! It's my job to spot business trends in our industry and advise salons where they could improve the way they do things for bigger profits, less stress, higher customer satisfaction, etc. Recently I think I've spotted a trend towards salons being a little, well ... cheap. This week I explain why I think many salons could afford to spend more to get new customers, and turn a tidy profit while they're doing it.

I'M WORRIED: I see a of of salon owners using Facebook a LOT in their businesses (maybe neglecting other marketing pillars) and they are using the platform really BADLY too. This week I explore the better ways of using Facebook in our salon businesses and talk through the types of Facebook Ad I think could be useful too. In short - I geek out! #business #salon #hairsalon #beautysalon #businessadvice

Sick of the sight of me? Try my podcast! Do you feel in control of your salon finances? If you are running your business from your bank statements, or worse still from your end-of-year accounts you really need to be asking your accountant for better information in the form of Management Accounts. This week I tell you about the KPIs I monitor regularly with my accountant in an effort to generate better profits and be able to plan financially for the future.

Sick of the sight of me? Try my podcast! My question this week is: HOW ARE YOU FEELING? Buzzing? Motivated? Full of ideas and excitement for your business? Nobody is like that ALL the time. We all have times when we feel less inspired - I know I do. So it's important that we have tools in our kit to combat those feelings quickly This week I discuss the importance of training in motivating and inspire us as business owners. In fact I reckon you should be investing 25% of your training budget in developing the management skills you need to excel.

WE WORK TOO DAMN HARD. My mission is to help salon owners with the business skills they need to generate the profits they deserve. That's why I get so frustrated when I see opportunities to make extra cash left unexplored. In this video (all the way from wet Chicago!) I share with you a simple way that businesses can be generating extra turnover and profit WITHOUT trying to find extra customers.